or


[08/31/09 - 12:27 PM]
Lifetime's Drop Dead Diva Scores Highest Ratings of the Season in Women 18-49 and Women 25-54
Lifetime spins the numbers for Sunday, August 30.

[via press release from Lifetime]

LIFETIME'S DROP DEAD DIVA SCORES HIGHEST RATINGS OF THE SEASON IN WOMEN 18-49 AND WOMEN 25-54

Hit Series Posts a 2.0 Rating With W18-49 and 2.3 Rating in W25-54; Original Comedic Drama Builds Audience for Third Consecutive Week

ARMY WIVES Scores Highest Women 25-54 Rating of the Season with a 3.0

LOS ANGELES, CA (August 31, 2009) � Lifetime Television's break-out hit of the summer, Drop Dead Diva, scored its highest ratings ever among Women 18-49 (2.0), a 25% increase over its season-to-date average, and Women 25-54 (2.3), a 28% increase over its season-to-date average, with last night's performance at 9 PM ET/PT. The one-hour original comedic drama starring Brooke Elliott has built upon its audience for three consecutive weeks among the key demographics.

Last night's episode, which featured special guest stars Gregory Harrison (Lifetime's Maneater, Trapper John, M.D.) and Marla Sokoloff (Lifetime's Maneater, The Practice), averaged more than 3.4 million Total Viewers (3,412, 437), a 25% increase over its season-to-date average, and garnered a 2.8 Household rating, up 27% above its season-to-date average.

Guest stars throughout the first season of Drop Dead Diva include Paula Abdul, Rosie O'Donnell, Tim Gunn, Liza Minnelli, Delta Burke, Sharon Lawrence, Nia Vardalos, Jorja Fox, Mark Moses, Shirley Knight, Faith Price, Devon Gummersall, Elliott Gould, Chuck Woolery and Diedrich Bader.

In addition, Lifetime's hit drama series, Army Wives, which follows Drop Dead Diva at 10 PM ET/PT, continues to perform strongly. Last night's episode garnered its highest W25-54 rating this season, posting a 3.0, which represents a 20% increase over its season-to-date average. Among W18-49, the Network's top original drama series delivered a 2.4 rating, a 9% season-to-date increase and a 3.5 rating among Households, a 17% increase versus season-to-date averages. In Total Viewers, Army Wives drew more than 4.1 million (4,189,068), a 14% season-to-date average increase. Army Wives also gained audience at the half-way mark � rising 10% in W18-49 and 11% among W25-54.

Together, Drop Dead Diva and Army Wives make Lifetime the highest-rated and most watched ad-supported cable network in the Sunday, 9-11PM time period among W18-49. The strong deliveries of both Drop Dead Diva and Army Wives, and Lifetime's top performing original movies � are joined by the Network's Project Runway, the number one unscripted competition show in ad-supported cable.

ABOUT DROP DEAD DIVA

When beautiful-but-vapid model wannabe Deb (Brooke D'Orsay) has a fatal car accident, she suddenly finds herself in front of Heaven's gatekeeper, Fred (Ben Feldman), who declares her a self-centered �zero.� Outraged, she attempts to persuade Fred to return her to her shallow existence but is accidentally relegated to the body of the recently deceased Jane Bingum (Elliott). A brilliant, thoughtful and plus-size attorney with a loyal assistant, Teri (Margaret Cho), Jane has always lived in the shadow of her more comely colleagues whereas Deb has always relied on her external beauty. Now, by a twist of fate and a bolt of divine intervention, Deb must come to terms with inhabiting Jane's curvier frame in the ultimate showdown between brains and beauty.

Drop Dead Diva is produced by Sony Pictures Television for Lifetime Television. Through his Osprey Productions, Josh Berman (Bones, CSI: Crime Scene Investigation) is creator and executive producer. Craig Zadan and Neil Meron (Academy Award�-winning Chicago, Hairspray, Lifetime's Living Proof) of Storyline Entertainment are executive producers. Alex Taub (Eli Stone) is executive producer and show runner and David Petrarca (Brothers and Sisters) is a director and executive producer. Thania St. John (Eureka) is a consulting producer as are the team of Jeanette Collins and Mimi Friedman (Big Love).

ABOUT ARMY WIVES

The hit series, about the struggles, dreams and friendships of a diverse group of women -- and one man -- living with their spouses and families on an active army post, is filmed on location is Charleston, South Carolina. The series stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller and Catherine Bell. Army Wives is produced by ABC Studios for Lifetime Television. Mark Gordon (Grey's Anatomy) and The Mark Gordon Company's President of Production, Deborah Spera (Criminal Minds), serve as executive producers. Jeff Melvoin (Alias), Harry Bring (The X-Files) and Marshall Persinger (Z Channel: A Magnificent Obsession) also serve as executive producers. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by author Tanya Biank, who serves as a consultant.





  [august 2009]  
S
M
T
W
T
F
S
      


· ARMY WIVES (LIFETIME)
· DROP DEAD DIVA (LIFETIME)





most recent ratings | view all posts
[05/04/16 - 08:41 AM]
Tuesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"Person of Interest" returns up from a year ago for the Eye among adults 18-49.

[05/04/16 - 08:21 AM]
NBC Ties for First for the Night in the 18-49 Demo
NBC spins the numbers for Tuesday, May 3.

[05/04/16 - 08:21 AM]
"Fresh Off the Boat" Is Tuesday's No. 1 Comedy in Viewers and Young Adults
ABC spins the numbers for Tuesday, May 3.

[05/03/16 - 08:45 AM]
Monday's Broadcast Ratings: "The Voice" Extends NBC's Demo Win Streak
The Peacock has taken home the adults 18-49 crown for seven consecutive Mondays.

[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.

[05/01/16 - 12:42 PM]
ESPN Averages More Than Three Million Viewers for Three-Day 2016 NFL Draft Telecast
ESPN spins the numbers for its NFL Draft coverage to date.

[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.