or


[09/01/09 - 12:52 PM]
Summer 09 Becomes ABC Family's Most-Watched Summer Ever in Prime in Total Viewers and Across Target 18-34, 18-49 and 12-34 Demos
ABC Family spins the numbers for the summer of 2009.

[via press release from ABC Family]

Ratings Highlights for Summer 09 (Final National Ratings)

Summer 09 Becomes ABC Family's Most-Watched Summer Ever in Prime in Total Viewers and Across Target 18-34, 18-49 and 12-34 Demos

ABC Family is Ad-Supported Cable's No. 1 Network in Prime in Females 12-34 and Female Teens, and Ranks Among the Top 5 in Viewers 12-34 and Women 18-34

Summer 09 Becomes ABC Family's Most-Watched Summer Ever, Growing Total Day Deliveries for the 10th Straight Year in Adults 18-34 and Women 18-34, and the 8th Straight in Adults 18-49 and Women 18-49

"The Secret Life of the American Teenager" is Basic Cable's No. 1 Scripted Show in Women 18-34, and TV's No. 1 Scripted Series in Core 12-34 and 12-17 Demos

"Secret Life" Accounts for Ad-Supported Cable's Top 10 Scripted Telecasts in Females 12-34, and 8 of the Top 10 Basic Cable Scripted Telecasts in Women 18-34

"Make It or Break It" is Summer's No. 2 Scripted Cable Series in Females 12-34, and No. 2 Among Ad-Supported Cable Series in Female Teens

Launching Mid-Summer, "10 Things I Hate About You" and "Ruby & The Rockits" Deliver Top Rank in Their Time Slot in Key Demos

ABC Family � Summer 09

Powered by the second season of "The Secret Life of the American Teenager," freshman sensation "Make It or Break It," original comedies, "10 Things I Hate About You" and "Ruby & The Rockits" and high performing acquired features, ABC Family delivered its largest Summer audience on record in Prime in Total Viewers (1.4 million), Adults 18-34 (332,000), Adults 18-49 (611,000) and Viewers 12-34 (579,000) - - and with all three key female targets - - posting solid gains over year-ago across key categories. In fact, this marked the 3rd consecutive Summer the network grew its audience in Viewers, Adults 18-34 and Adults 18-49, and the 4th consecutive in Women 18-34 (228,000).

ABC Family ranked as ad-supported cable's No. 1 network in Prime in Females 12-34 (413,000) and Female Teens (185,000), and placed among the Top 5 in Women 18-34 (No. 5 � 228,000) and Viewers 12-34 (No. 4 � 579,000). In Total Viewers (1.4 million), ABC Family ranked a competitive 7th.

Year-to-year, ABC Family registered strong increases across key demos in Prime including by 8% in Total Viewers (1.4 million vs. 1.3 million), by 7% in Adults 18-34 (332,000 vs. 311,000), by 8% in Adults 18-49 (611,000 vs. 567,000) and by 6% in Viewers 12-34 (579,000 vs. 545,000).

In Total Day, posting best-ever Summer deliveries, ABC Family grew its audience for the 10th consecutive summer in Adults 18-34 (192,000) and Women 18-34 (137,000), and for the 8th straight in Adults 18-49 (319,000) and Women 18-49 (221,000).

Program Highlights

� "The Secret Life of the American Teenager" was Summer's #1 TV series in Teens (1.1 million/4.5 rating) and Female Teens (994,000/8.2 rating), TV's No. 1 scripted series in Viewers 12-34 (2.4 million/2.5 rating) and Females 12-34 (2.0 million/4.3 rating) and basic cable's No. 1 scripted program in Women 18-34 (991,000/2.9 rating).

� "Secret Life" accounted for ad-supported cable's Top 10 scripted telecasts in Females 12-34, and 8 of the Top 10 basic cable scripted telecasts in Women 18-34.

� ABC Family's second-most-watched original series ever across all key demos, "Make It or Break It" wrapped Summer 09 as basic cable's No. 2 scripted series in Females 12-34 (1.1 million/2.5 rating), behind only "The Secret Life of the American Teenager." In addition, the series stood as ad-supported cable's No. 2 series in Female Teens (609,000/5.0 rating) and ad-supported cable's No. 2 scripted series in Teens (664,000/2.7 rating).

� The July 12th showing of "Harry Potter & the Goblet of Fire" qualified as ad-supported cable's No. 1 full length movie in Total Viewers (4.2 million) and Viewers 12-34 (1.5 million/1.6 rating), and the No. 1 movie on ad-supported cable overall in Adults 18-34 (1.0 million/1.5 rating) and Adults 18-49 (2.1 million/1.6 rating).

� Launching in July, "10 Things I Hate About You" stood as Tuesday's No. 1 TV show at 8 o'clock in Female Teens (460,000/3.8 rating), and cable's No. 1 show across core female demos Women 18-34 (332,000/1.0 rating), Women 18-49 (524,000/0.8 rating) and Females 12-34 (793,000/1.7 rating).

� Launching mid-Summer, "Ruby & The Rockits" delivered TV's No. 1 post on Tuesday at 8:30 p.m. in Female Teens (380,000/3.1 rating), and was ad-supported cable's No. 1 show in Females 12-34 (569,000/1.2 rating) and Teens (423,000/1.7).

Source: Nielsen Media Research (National Ratings, Summer 09: 6/1/09-8/30/09, Most Current: Live + SD, blended with Live + 7, when available; Summer 08: 5/26-8/31/08, Live + 7).





  [september 2009]  
S
M
T
W
T
F
S
  


· 10 THINGS I HATE ABOUT YOU (ABC FAMILY)
· MAKE IT OR BREAK IT (ABC FAMILY)
· RUBY & THE ROCKITS (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[03/30/17 - 08:25 AM]
Wednesday's Broadcast Ratings: "Empire" Keeps FOX on Top in Adults 18-49
The network wins the evening in demos while CBS is the most-watched broadcaster.

[03/29/17 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Hangs Onto Top Spot in Demos
CBS however takes home the top spot among total viewers.

[03/28/17 - 01:22 PM]
24-Hour Disney Junior Channel Celebrates 4 Years at #1 Turbocharged by "Mickey and the Roadster Racers"
Disney Channel spins the numbers for the quarter to date.

[03/28/17 - 11:44 AM]
Nickelodeon Wins 1Q 17 with All Kids' Demos, Marks Yearly Growth and Captures All Top Ten Shows for Kids 2-11 and Kids 6-11
Nickelodeon spins the numbers for the quarter to date.

[03/28/17 - 08:43 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock wins the evening among total viewers as well as adults 18-49.

[03/27/17 - 01:02 PM]
"RuPaul's Drag Race" Sashays Over to VH1 with Most Watched Episode in Franchise History
VH1 spins the numbers for Friday, March 24.

[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/27/17 - 12:50 PM]
"Big Little Lies" Achieves Series High as It Approaches Finale This Sunday, April 2
HBO further spins the numbers for the series to date.

[03/27/17 - 08:24 AM]
Sunday's Broadcast Ratings: CBS Gets a Boost from NCAA Overrun
The Eye wins the night among total viewers and adults 18-49.

[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.