or


[09/09/09 - 11:02 AM]
The CW's Kick Starts the Fall with Solid Debuts from 90210 and Melrose Place
The CW spins the numbers for Tuesday, September 8.

[via press release from The CW]

THE CW'S KICK STARTS THE FALL WITH SOLID DEBUTS FROM 90210 AND MELROSE PLACE

90210 Delivers Best Demos in Time Period Since February; Scores Show's Largest Audience Since January

90210 and MELROSE PLACE Flow Seamlessly Together; Retention at 96% or Better with Women Demos

Both 90210 and MELROSE Finish Second in Their Hours With Women 18-34

September 9, 2009 (Burbank, CA) - The CW kicked off its new season with solid debuts for 90210 and MELROSE PLACE, especially among the network's target demographic of women 18-34, according to preliminary live plus same day Nielsen ratings for Tuesday, Sept. 8, 2009. With The CW benefiting greatly from time-shifted viewing last season, Live+7 day DVR data for the 90210 and MELROSE PLACE premieres will be available from Nielsen on September 28.

The second season debut of 90210 delivered The CW's best performance in the Tuesday 8-9pm time period since February among women 18-34 (2.6/8), adults 18-34 (1.7/6) and adults 18-49 (1.3/4). 90210 also scored the show's largest audience (2.6mil) since January 6, 2009.

The 90210 season premiere improved compared to how the show finished its first season in May. Versus its May average, 90210 was up 8% with women 18-34, 13% in women 18-49 (1.8/5), 13% in adults 18-34, 18% in adults 18-49 and 30% in total viewers. The 90210 premiere built at the half hour in every key demographic.

90210 ranked second in the hour among women 18-34 and females 12-34 (2.3/8), behind only Fox. The MELROSE PLACE premiere faced an even more competitive time period of all original programming and finished second with women 18-34 (2.5/7), behind only CBS's Big Brother.

MELROSE PLACE clearly is the perfect companion for 90210 as MELROSE PLACE held 96% of its lead-in with women 18-34, 88% in adults 18-34 (1.5/5), 100% in both adults 18-49 (1.3/3) and women 18-49 (1.8/5).

The MELROSE PLACE series premiere improved 9% in women 18-34, 7% in adults 18-34 and %8 in adults 18-49 compared to the premiere of Privileged in the time period a year ago. In fact, Melrose Place's women 18-34 performance out-delivered every Privileged telecast in the time period last year and all but two 90210 telecasts (the second hour of last year's series premiere and the May 12, 2009 telecast).

The season debut of 90210 and the series premiere of MELROSE PLACE led several of The CW's top stations to first place in their markets on Tuesday night in the network's target demo of women 18-34, including New York, Chicago, Philadelphia, Houston, Tampa, Miami and Baltimore.





  [september 2009]  
S
M
T
W
T
F
S
  


· 90210 (CW)
· MELROSE PLACE (CW)









most recent ratings | view all posts
[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.