or


[09/09/09 - 11:02 AM]
The CW's Kick Starts the Fall with Solid Debuts from 90210 and Melrose Place
The CW spins the numbers for Tuesday, September 8.

[via press release from The CW]

THE CW'S KICK STARTS THE FALL WITH SOLID DEBUTS FROM 90210 AND MELROSE PLACE

90210 Delivers Best Demos in Time Period Since February; Scores Show's Largest Audience Since January

90210 and MELROSE PLACE Flow Seamlessly Together; Retention at 96% or Better with Women Demos

Both 90210 and MELROSE Finish Second in Their Hours With Women 18-34

September 9, 2009 (Burbank, CA) - The CW kicked off its new season with solid debuts for 90210 and MELROSE PLACE, especially among the network's target demographic of women 18-34, according to preliminary live plus same day Nielsen ratings for Tuesday, Sept. 8, 2009. With The CW benefiting greatly from time-shifted viewing last season, Live+7 day DVR data for the 90210 and MELROSE PLACE premieres will be available from Nielsen on September 28.

The second season debut of 90210 delivered The CW's best performance in the Tuesday 8-9pm time period since February among women 18-34 (2.6/8), adults 18-34 (1.7/6) and adults 18-49 (1.3/4). 90210 also scored the show's largest audience (2.6mil) since January 6, 2009.

The 90210 season premiere improved compared to how the show finished its first season in May. Versus its May average, 90210 was up 8% with women 18-34, 13% in women 18-49 (1.8/5), 13% in adults 18-34, 18% in adults 18-49 and 30% in total viewers. The 90210 premiere built at the half hour in every key demographic.

90210 ranked second in the hour among women 18-34 and females 12-34 (2.3/8), behind only Fox. The MELROSE PLACE premiere faced an even more competitive time period of all original programming and finished second with women 18-34 (2.5/7), behind only CBS's Big Brother.

MELROSE PLACE clearly is the perfect companion for 90210 as MELROSE PLACE held 96% of its lead-in with women 18-34, 88% in adults 18-34 (1.5/5), 100% in both adults 18-49 (1.3/3) and women 18-49 (1.8/5).

The MELROSE PLACE series premiere improved 9% in women 18-34, 7% in adults 18-34 and %8 in adults 18-49 compared to the premiere of Privileged in the time period a year ago. In fact, Melrose Place's women 18-34 performance out-delivered every Privileged telecast in the time period last year and all but two 90210 telecasts (the second hour of last year's series premiere and the May 12, 2009 telecast).

The season debut of 90210 and the series premiere of MELROSE PLACE led several of The CW's top stations to first place in their markets on Tuesday night in the network's target demo of women 18-34, including New York, Chicago, Philadelphia, Houston, Tampa, Miami and Baltimore.





  [september 2009]  
S
M
T
W
T
F
S
  


· 90210 (CW)
· MELROSE PLACE (CW)









most recent ratings | view all posts
[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Stays on Top with "America's Got Talent"
Plus: "Zoo" on CBS rises to match its series high among adults 18-49.

[07/29/15 - 08:27 AM]
ABC's "Extreme Weight Loss" Builds 17% in Adults 18-49 and Spikes to Equal Season Highs in Adults 18-34 and Women 18-34
ABC spins the numbers for Tuesday, July 28.

[07/29/15 - 07:43 AM]
HGTV Delivers Its Highest-Rated July Ever
HGTV spins the numbers for the month to date.

[07/28/15 - 12:36 PM]
Debut of NASCAR Drives NBCSN to Most-Watched July in the Network's History
NBCSN spins the numbers for the month to date.

[07/28/15 - 09:57 AM]
"48 Hours: Paradise Lost" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54 and Viewers and Posts Year-to-Year Gains in Both Categories
CBS spins the numbers for Saturday, July 25.

[07/28/15 - 08:46 AM]
"Running Wild" Grows 18% Week to Week to a Season High
NBC spins the numbers for Monday, July 27.

[07/28/15 - 08:42 AM]
ABC Dominates Monday, Winning All 6 Half-Hours in Total Viewers and Adults 18-49 and Posts Strongest Summer Performance on the Night in 2 Years
ABC spins the numbers for Monday, July 27.

[07/28/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top for ABC
The franchise's latest edition closes up more than 26% from a year ago among adults 18-49.

[07/27/15 - 02:09 PM]
NASCAR Sprint Cup Race from the Brickyard Delivers NBCSN's Most-Watched Telecast Ever
NBCSN spins the numbers for Sunday, July 26.