or


[09/09/09 - 11:02 AM]
The CW's Kick Starts the Fall with Solid Debuts from 90210 and Melrose Place
The CW spins the numbers for Tuesday, September 8.

[via press release from The CW]

THE CW'S KICK STARTS THE FALL WITH SOLID DEBUTS FROM 90210 AND MELROSE PLACE

90210 Delivers Best Demos in Time Period Since February; Scores Show's Largest Audience Since January

90210 and MELROSE PLACE Flow Seamlessly Together; Retention at 96% or Better with Women Demos

Both 90210 and MELROSE Finish Second in Their Hours With Women 18-34

September 9, 2009 (Burbank, CA) - The CW kicked off its new season with solid debuts for 90210 and MELROSE PLACE, especially among the network's target demographic of women 18-34, according to preliminary live plus same day Nielsen ratings for Tuesday, Sept. 8, 2009. With The CW benefiting greatly from time-shifted viewing last season, Live+7 day DVR data for the 90210 and MELROSE PLACE premieres will be available from Nielsen on September 28.

The second season debut of 90210 delivered The CW's best performance in the Tuesday 8-9pm time period since February among women 18-34 (2.6/8), adults 18-34 (1.7/6) and adults 18-49 (1.3/4). 90210 also scored the show's largest audience (2.6mil) since January 6, 2009.

The 90210 season premiere improved compared to how the show finished its first season in May. Versus its May average, 90210 was up 8% with women 18-34, 13% in women 18-49 (1.8/5), 13% in adults 18-34, 18% in adults 18-49 and 30% in total viewers. The 90210 premiere built at the half hour in every key demographic.

90210 ranked second in the hour among women 18-34 and females 12-34 (2.3/8), behind only Fox. The MELROSE PLACE premiere faced an even more competitive time period of all original programming and finished second with women 18-34 (2.5/7), behind only CBS's Big Brother.

MELROSE PLACE clearly is the perfect companion for 90210 as MELROSE PLACE held 96% of its lead-in with women 18-34, 88% in adults 18-34 (1.5/5), 100% in both adults 18-49 (1.3/3) and women 18-49 (1.8/5).

The MELROSE PLACE series premiere improved 9% in women 18-34, 7% in adults 18-34 and %8 in adults 18-49 compared to the premiere of Privileged in the time period a year ago. In fact, Melrose Place's women 18-34 performance out-delivered every Privileged telecast in the time period last year and all but two 90210 telecasts (the second hour of last year's series premiere and the May 12, 2009 telecast).

The season debut of 90210 and the series premiere of MELROSE PLACE led several of The CW's top stations to first place in their markets on Tuesday night in the network's target demo of women 18-34, including New York, Chicago, Philadelphia, Houston, Tampa, Miami and Baltimore.





  [september 2009]  
S
M
T
W
T
F
S
  


· 90210 (CW)
· MELROSE PLACE (CW)









most recent ratings | view all posts
[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/16/15 - 11:13 AM]
"Mann & Wife" Viewership Grows in Week Two, Second Episode Becomes Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, April 14.

[04/16/15 - 10:45 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Competition for Week of April 6-10
NBC spins the late-night numbers for the week of April 6-10.

[04/16/15 - 08:39 AM]
Repeat of "Law & Order: SVU" Matches the Show's Highest Rating This Season for a Regular-Slot Rebroadcast
NBC spins the numbers for Wednesday, April 15.

[04/16/15 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Demos with "Survivor"
The Eye leads both categories for the second week in a row.

[04/16/15 - 08:29 AM]
"Nashville" Builds Week to Week in Adults 18-49 and Scores Big Live + 3 Day Gains
ABC spins the numbers for Wednesday, April 15.

[04/15/15 - 01:48 PM]
"Bering Sea Gold" #1 on Friday Among Men and Persons and Hits Season High Ratings Among Teen Viewers
Discovery spins the numbers for Friday, April 10.

[04/15/15 - 11:26 AM]
Turner Broadcasting Claims Three of Basic Cable's Top 10 Networks in Primetime and Total Day Delivery of Adults 18-49 in Q1 2015
Turner further spins the numbers for the first quarter of 2015.

[04/15/15 - 09:57 AM]
"Conan in Cuba" Drums Up Big Audience, Reaching 3.7 Million Viewers Across Multiple Platforms
TBS further spins the late-night numbers for Thursday, March 5.

[04/15/15 - 08:54 AM]
"Undateable" Matches Its Second-Best 18-49 Rating Ever
NBC spins the numbers for Tuesday, April 14.

[04/15/15 - 08:35 AM]
Tuesday's Broadcast Ratings: Dramas Power CBS to Top Spot in Viewers, Demos
"NCIS: New Orleans" and "Person of Interest" both post week-to-week gains for the Eye.

[04/15/15 - 08:30 AM]
"SHIELD" Is Up for the 2nd Week to Tie Its Top Rating of 2015 in Adults 18-49
ABC spins the numbers for Tuesday, April 14.