USA NETWORK TOP ENTERTAINMENT NETWORK IN CABLE

Below are ratings points for USA Network for the week of 8/31/09 ...

USA dominated among all cable entertainment networks this week, delivering the most in prime in P25-54 (1.20 million, +31% over #2 TNT), P18-49 (1.07 million, +13% over #2 TBS), total viewers (2.77 million, +13% over #2 Disney Channel) and households (2.13 million, +17% over #2 Disney Channel). In addition, USA earned the top household coverage rating in basic entertainment cable prime this week (2.14, +0.29 over #2 Disney Channel). USA was the only cable entertainment network in prime to deliver over 1 million in P25-54 million, 1 million in P18-49, 2.5 million total viewers, or 2 million households this week.

USA delivered more than twice as many P18-49 (+110%), P25-54 (+140%), and total viewers (+173%) as The CW this week, as well as outperforming them in P18-34 by a wide margin (+71%)

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