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[09/11/09 - 11:06 AM]
Conan O'Brien Takes the Late-Night Week of AuG. 31-SepT. 4 in 18-49 Over All Broadcast and Cable Competition
NBC spins the late-night numbers for the week of August 31-September 4.

[via press release from NBC]

CONAN O'BRIEN TAKES THE LATE-NIGHT WEEK OF AUG. 31-SEPT. 4 IN 18-49 OVER ALL BROADCAST AND CABLE COMPETITION

'TONIGHT' DELIVERS BIGGER AUDIENCES THAN CBS OR ABC FOR THE HOUR IN EVERY ONE OF THE KEY DEMOGRAPHICS: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54

CONAN TOPS LETTERMAN ON FIVE OF FIVE NIGHTS IN 18-49 RATING, MAKING CONAN #1 VS. LETTERMAN ON 65 OF 65 NIGHTS TO DATE (INCLUDING TWO TIES)

JIMMY FALLON GENERATES HIS BIGGEST MARGIN OVER FERGUSON SINCE JUNE IN 18-49 VIEWERS

CARSON DALY ENCORES TIE 'LATE LATE SHOW' ORIGINALS FOR THE WEEK IN 18-49 AND 18-34 RATING

UNIVERSAL CITY, Calif. � September 11, 2009 � NBC's "The Tonight Show with Conan O'Brien" has out-rated all broadcast and cable competition for the week of August 31-September 4 in the key late-night demographic of adults 18-49, as Conan delivered bigger audiences in the hour than CBS's "Late Show with David Letterman" or ABC's lineup of "Nightline" and "Jimmy Kimmel Live" in every key ratings demographic: adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54.

Conan led "Late Show" by a 40 percent margin in 18-49 viewers, his second-biggest margin of victory over a week of Letterman originals since the week of June 22-26. In the younger half of the key 18-49 demo, adults 18-34, Conan doubled "Late Show," prevailing by a 101 percent margin.

Conan finished #1 versus Letterman on five of five nights for the week in adult 18-49 rating. Conan has now ranked #1 in 18-49 rating versus "Late Show" on 65 of 65 nights since his June 1 debut (including two ties, excludes the week of June 29-July 3, when "Tonight" was re-titled due to delays for Wimbledon coverage). Conan has won 13 of 13 weeks thus far in 18-49 viewers versus "Late Show" by margins each week of 20 percent or more (excludes Wimbledon week).

The median age of Conan's audience last week was 48.0, more than eight years younger than "Nightline's" 56.5 and more than nine years younger than Letterman's 57.8.

NBC's "Late Night with Jimmy Fallon" was also demographically dominant last week over all broadcast competition, delivering bigger audiences than CBS's "Late Late Show with Craig Ferguson" in every one of the key demographics: adults, men and women 18-34, 18-49 and 25-54. Jimmy Fallon's 46 percent margin over Ferguson for the week in 18-49 viewers is the biggest for "Late Night" since the week of June 22-26. Since his March 2 debut, Jimmy Fallon has ranked #1 or tied for #1 versus Ferguson in 18-49 rating on 127 of 130 nights.

In the valuable adult 18-34 category, Jimmy Fallon out-delivered Letterman (363,000 vs. 338,000), despite Jimmy's later start time. Head-to-head versus Ferguson, Jimmy's margin was 87 percent in 18-34 viewers.

At 1:35 a.m. ET, encore telecasts of "Last Call with Carson Daly" (0.4 rating in 18-49, 0.3 in 18-34) tied Ferguson originals in adult 18-49 and adult 18-34 rating. The "Last Call" encores also tied ABC's mostly original Kimmel for the week in adult 18-34 rating.

For the week of August 31-September 4, Conan's average 1.449 million adults 18-49 topped the 1.035 million of Letterman; in total viewers, Conan's audience of 2.890 million persons trailed Letterman's 3.424 million; and in adults 18-34, Conan's 679,000 million out-scored Letterman's 338,000. At 12:35 a.m. ET, Jimmy Fallon's 785,000 adults 18-49 for the week out-delivered Ferguson's 539,000; in total viewers, Jimmy's 1.436 million trailed Ferguson's 1.560 million; and in adults 18-34, Jimmy's 363,000 topped Ferguson's 194,000.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of August 31 � September 4. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight," 1.1 rating, 5 share
CBS "Late Show," 0.8/3
ABC "Nightline," 0.9/4

12:05 a.m. ET
ABC "Kimmel," 0.5/2*

12:35 a.m. ET
NBC "Late Night," 0.6/4
CBS "Late Late Show," 0.4/2

1:35 a.m. ET
NBC "Last Call," 0.4/3 (in encore telecasts)

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight," 2.9 million viewers
CBS "Late Show," 3.4 million viewers
ABC "Nightline," 3.7 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.5 million viewers*

12:35 a.m. ET
NBC "Late Night," 1.4 million viewers
CBS "Late Late Show," 1.6 million viewers

1:35 a.m. ET
NBC "Last Call," 0.8 million viewers (in encore telecasts)

* Monday's "Kimmel" was an encore

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 1.3/6
CBS "Late Show," 1.0/4
ABC "Nightline," 1.0/4

12:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.7/4
CBS "Late Late Show," 0.5/3

1:35 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 3.3 million viewers
CBS "Late Show," 3.7 million viewers
ABC "Nightline," 3.8 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.6 million viewers

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 1.9 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35 a.m. ET
NBC "Last Call," 1.1 million viewers

SELECTED CABLE RESULTS, WEEK OF AUGUST 31-SEPTEMBER 4

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, "The Daily Show," did not run

Comedy Central, 11:30 p.m. ET, "The Colbert Report," did not run

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, "The Daily Show," did not run

Comedy Central, 11:30 p.m. ET, "The Colbert Report," did not run

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million





  [september 2009]  
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