or


[09/18/09 - 03:18 PM]
CW Viewers Remain Under the Vampires' Spell
The CW spins the numbers for Thursday, September 17.

[via press release from The CW]

CW VIEWERS REMAIN UNDER THE VAMPIRES' SPELL

VAMPIRE DIARIES and SUPERNATURAL Post CW's Second Best Thursday Ever with Young Women

VAMPIRE DIARIES Ranks Second in Hour with Women 18-34, Beating Fox and NBC; Wins Hour with Women 12-34 and Teen Demos; VAMPIRE DIARIES Ranks as Thursdays #1 Show Again with Female Teens

VAMPIRE DIARIES Improves The Time Period Versus Year Ago in Key Demos; SUPERNATURAL Also Builds in Key Demos in Season Five

September 18, 2009 (Burbank, CA) � Against a slew of competitive premieres, The CW delivered another solid Thursday night with its combination of THE VAMPIRE DIARIES and SUPERNATURAL delivering the network's second best Thursday EVER with women 18-34 (2.2/7), behind only last week, according to Live Plus Same Day Nielsen ratings for Thursday, Sept. 17, 2009. The CW retained 92% of last Thursday's premiere ratings in its target demo of women 18-34 and 89% in adults 18-34 (1.6/5).

The CW's new series THE VAMPIRE DIARIES ranked a strong second in the 8pm hour among target women 18-34 (2.6/9-tie), behind only CBS. VAMPIRE DIARIES did especially well with younger viewers, winning the hour with women 12-34 (2.8/10), female teens (3.4/13), teens (2.3/9). VAMPIRE DIARIES was Thursdays #1 show (both broadcast and cable) with female teens for the second consecutive week.

VAMPIRE DIARIES improved the time period by 73% in women 18-34, 6% in adults 18-34 (1.8/6) and 44% in women 18-49 (2.3/7) compared to the second telecast of SMALLVILLE a year ago. VAMPIRE DIARIES matched The CW's second best women 18-34 ratings in the time period ever, holding 84% of its premiere ratings from a week ago.

At 9:00, SUPERNATURAL held 100% of its women 18-34 (1.7/5) premiere audience, matching the show's best performance in the demo since Jan. 2009. In adults 18-34, SUPERNATURAL held 93% of its week ago premiere audience.

Now in its fifth season, SUPERNATURAL continues to build, improving over its year ago performance by +18% in adults 18-34 (1.3/4), 55% in women 18-34 (1.7/5), +17% in women 18-49 (1.4/4). The combination of VAMPIRE DIARIES and SUPERNATURAL have improved The CW's Thursday performance versus a year ago by 47% in women 18-34 (2.2/7) and 6% in women 18-49 (1.8/5).





  [september 2009]  
S
M
T
W
T
F
S
  


· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





most recent ratings | view all posts
[07/10/20 - 09:34 AM]
Hallmark Channel's "Good Witch" Season Six L+3 Ratings Highlights
Hallmark Channel further spins the numbers for the season to date.

[07/10/20 - 08:11 AM]
Thursday's Broadcast Ratings: Originals Pave the Way to Victory for ABC
The Alphabet's trio takes home the top spots last night.

[07/09/20 - 08:13 AM]
Wednesday's Broadcast Ratings: "Tough as Nails" Opens on Top for CBS
The newcomer leads the night in both total viewers and adults 18-49.

[07/08/20 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Repeats Hold Onto Demo Crown
The network once again takes home the adults 18-49 honors while CBS is the most-watched broadcaster.

[07/07/20 - 08:13 AM]
Monday's Broadcast Ratings: NBC Stays on Top with "The Titan Games"
The network leads the night in both total viewers and adults 18-49.

[07/06/20 - 08:27 AM]
Sunday's Broadcast Ratings: NASCAR Leads Demo Race for NBC
The network takes home the adults 18-49 crown while CBS is the most-watched broadcaster overall.

[07/05/20 - 08:18 AM]
Saturday's Broadcast Ratings: NBC Tops Holiday with "Macy's 4th of July Fireworks Spectacular"
The network's annual telecast leads the evening in all categories.

[07/04/20 - 08:47 AM]
Friday's Broadcast Ratings: ABC, FOX & NBC Split Demo Crown
Meanwhile, CBS is the most-watched network last night.

[07/03/20 - 08:11 AM]
Thursday's Broadcast Ratings: Repeats Put ABC, CBS on Top
The Eye wins the night in total viewers while both networks share the adults 18-49 crown.

[07/02/20 - 08:38 AM]
Wednesday's Broadcast Ratings: NBC Repeats Top Viewers; Share Demo Crown
CBS and FOX split the adults 18-49 honors with the network last night.

[07/01/20 - 08:30 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Once Again Puts NBC on Top
The network coasts to another victory in total viewers and adults 18-49.

[06/30/20 - 08:15 AM]
Monday's Broadcast Ratings: "The Wall" Tops Viewers, Demos for NBC
The Peacock network's originals hold off the competition last night.

[06/29/20 - 02:57 PM]
"Greenleaf" Fifth and Final Season Premiere on OWN Delivers 1.9 Million Viewers and Ranks as #1 Cable Telecast for Women 25-54
OWN further spins the numbers for Tuesday, June 23.

[06/29/20 - 08:12 AM]
Sunday's Broadcast Ratings: ABC Stays on Top with Originals
"Celebrity Family Feud" helps the Alphabet lead the night in both total viewers and adults 18-49.

[06/28/20 - 09:32 AM]
Saturday's Broadcast Ratings: ABC Tops Modest Night in Demos
A repeat of "Shark Tank" leads the night in adults 18-49 while a second run "48 Hours" on CBS is the most-watched program overall.