or


[09/22/09 - 09:15 AM]
Record 24.8 Million Watch Giants-Cowboys on "Sunday Night Football"
NBC further spins the numbers for Sunday, September 20.

[via press release from NBC]

RECORD 24.8 MILLION WATCH GIANTS-COWBOYS ON "SUNDAY NIGHT FOOTBALL"

Most Watched Primetime NFL Game in 12 Years

SNF Nearly Doubles Emmy Viewership

NEW YORK � Sept. 22, 2009 � Sunday night's Giants-Cowboys game on NBC Sports was the most watched ever for a "Sunday Night Football" game and the most-watched NFL primetime regular season game in 12 years. The Giants 33-31 victory, in the unveiling of the new Cowboys Stadium, drew 24.8 million viewers, nearly doubling the viewership for the Emmy Awards.

BEST EVER ON SNF; BEST PRIMTIME NFL IN 12 YEARS: Last night's game drew 24.8 million viewers (8:31-11:50 p.m. ET) the most ever for a "Sunday Night Football" game surpassing last year's Giants-Cowboys game (23.1 million on Dec. 14, 2008) and the best delivery for any primetime regular-season NFL game in 12 years (Broncos-49ers, 27.0 million on Dec. 15, 1997).

TOP 5 MOST WATCHED "SUNDAY NIGHT FOOTBALL" GAMES

1. 9/20/09, Giants-Cowboys, 24.8 million viewers

2. 12/14/08, Giants-Cowboys, 23.1 million viewers

3. 9/10/06, Colts-Giants, 22.6 million viewers ("Manning Bowl")

4. 9/21/08, Cowboys-Packers, 22.2 million viewers

5. 11/5/06, Colts-Patriots, 21.9 million viewers

The household rating for the Giants-Cowboys game also set records for "Sunday Night Football." The 15.1 national rating and a 25 share was the highest-rated game ever on "Sunday Night Football" surpassing the much-hyped "Manning Bowl" (Colts-Giants, 14.3/23 on Sept. 10, 2006). The household rating is the highest for a primetime regular-season NFL game in nine years (Rams-Buccaneers, 15.2/26 on Dec. 18, 2000).

SNF SEASON-TO-DATE BEST IN PRIMETIME IN 13 YEARS: The "Sunday Night Football" season-to-date average of 22.3 million viewers is the best start to a season in SNF history and the best two-week NFL primetime average dating back to 1996 (23.1 million on ABC).

CRUSHED EMMYS: For the third straight year, "Sunday Night Football" delivered a convincing victory while competing head-to-head with "television's biggest night," the Emmy Awards. While the Emmys drew more viewers than a year ago, SNF nearly doubled the viewership of the awards program (24.8 million vs. 12.5 million), out-rated the Emmys by 133 percent in Adults 18-49 (9.9 vs. 4.2) and in households by 74 percent (15.1 vs. 8.7).

� NBC averaged 21.2 million viewers and a 12.9/21 household rating from 7:30-11 p.m. for NBC's highest Sunday night average since the Super Bowl and the highest Sunday night average for any network in the metered markets since February 22 (Academy Awards on ABC).

� Excluding the Super Bowl and Olympics, this is NBC's strongest Sunday night in total viewers since Jan. 25, 2004 ("Golden Globes," 23.4 million viewers).

� SNF game had the best overnight primetime rating on any network since the American Idol finale on May 20.

� "Sunday Night Football" was the No. 1 program of the week among broadcast networks in households, total viewers, adults 18-34, men 18-34, women 18-34; adults 18-49, men 18-49 and women 18-49; and adults 25-54 and men 25-54.

BIG EVENT STRATEGY: NBC Sports once again employed its "Big Event" strategy for this game, with Matt Lauer and Al Roker dispatched to Dallas where they hosted the TODAY Show live from the new stadium, and, CNBC and Access Hollywood contributed segments about the game and the stadium in the days leading up to Sunday Night.





  [september 2009]  
S
M
T
W
T
F
S
  


· SUNDAY NIGHT FOOTBALL (NBC)











most recent ratings | view all posts
[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.

[09/30/14 - 12:13 PM]
Disney Channel Sweeps Total Day During 3Q 2014 in Total Viewers and Across All Major Youth Demos
Disney Channel spins the numbers for the quarter to date.

[09/30/14 - 10:49 AM]
CBS Wins Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/30/14 - 10:45 AM]
ABC Wins Premiere Week in Non-Sports Adults 18-49 with 6 of the Top 15 Shows
ABC spins the numbers for the week of September 22-28.

[09/30/14 - 10:20 AM]
Saturday's Season Premiere of "48 Hours: Paradise Lost" Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, September 27.

[09/30/14 - 10:15 AM]
NBC Wins Premiere Week in Every Key Demo, With the Second-Biggest Adult 18-49 Margin for Any Net in 11 Years
NBC spins the numbers for the week of September 22-28.

[09/30/14 - 10:07 AM]
"Scorpion" Is Monday's Top Drama in Viewers and Key Demos
CBS spins the numbers for Monday, September 29.

[09/30/14 - 09:54 AM]
"The Steve Wilkos Show" Posts Highest Premiere Week on Record
NBCUniversal Domestic Television Distribution spins the numbers for the week of September 15-19.

[09/30/14 - 09:53 AM]
Live+3: ABC's "How to Get Away With Murder" Marks Largest-Ever L+3 Viewer Lift of Any Telecast on Any Network
ABC further spins the numbers for Thursday, September 25.