USA Continues to Dominate
Driven by strong performances of originals MONK and PSYCH, WWE's MONDAY NIGHT RAW and hit acquireds NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT, USA was on top in prime this week in basic cable prime entertainment:
USA dominated cable entertainment in primetime this week, delivering the most P25-54 (1.41 million, +81% over #2 A&E), P18-49 (1.20 million, +33% over #2 TBS), total viewers (3.33 million, +31% over #2 DSNY) and households (2.51 million, +32% over #2 DSNY), as well as earning the top household coverage rating (2.53, +0.59 over #2 DSNY). USA was the only cable entertainment network in prime to deliver over 1 million P25-54, 1 million P18-49, 3 million total viewers or 2 million households in prime this week.
USA delivered more P25-54 (+32%) and total viewers P2+ (+68%) than The CW.
USA placed half of the top ten P25-54 entertainment telecasts in basic cable prime this week, more than any other network:
� MONK was the most watched telecast on cable Friday night, outperforming every scripted series on broadcast as well, among P25-54 (2.01 million), P18-49 (1.63 million) and total viewers (4.88 million).
PSYCH was second only to MONK in Friday's basic cable prime for P25-54 (1.74 million) and ranked behind only MONK among the night's scripted telecasts, broadcast or cable, in P18-49 (1.52 million) and P18-34 (613,000). MONK was the only ad-supported telecast in basic cable prime to outperform PSYCH in total viewers (3.74 million) and households (2.65 million).
NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT were the top acquired series on cable this week among P25-54 (NCIS 1.38 million / SVU 1.285 million), total viewers (NCIS 3.54 million / SVU 2.99) and households (NCIS 2.69 million / SVU 2.40 million) and were the only ones to draw over 3 million total viewers or 2 million households this week or to appear in the week's top ten telecasts.