or


[09/24/09 - 11:50 AM]
ABC Ranks No. 1 on Wednesday and Claims the Top Shows in Adults 18-49
ABC spins the numbers for Wednesday, September 23.

[via press release from ABC]

Quick Take for Wednesday, September 23, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks No. 1 on Wednesday and Claims the Top Shows in Adults 18-49, as "Modern Family" and "Cougar Town" Are TV's Best Comedy Debuts in 2 Years

"Dancing with the Stars" Wins the 8 O'clock Hour in Viewers and Young Adults

Delivering Strong Time Slot Improvement Year to Year, "Modern Family" and "Cougar Town" Demonstrate Impressive Compatibility for ABC from 9-10pm

ABC's "Eastwick" Defeats Leno at 10pm by Wide Margins, Bringing Strong Increases to the Time Period for ABC in Viewers and Young Adults

Wednesday Night (8:00-11:00 p.m.)

ABC finished No.1 on the opening Wednesday of the '09-10 TV Season in Adults 18-49 (3.5/10-tied w/CBS), claiming the Top 2 TV shows of the night in the key young adult sales demo with its 9:00-10:00 p.m. comedy debuts. In fact "Modern Family" and "Cougar Town" tied as the No. 1 show of the night and finished as TV's highest rated comedy debuts in nearly 2 years � since 10/15/07.

� Versus ABC's Wednesday night roll-out last year (on 10/1/08), the Net was up by 4.7 million viewers (11.9 million vs. 7.2 million) and by 35% in Adults 18-49 (3.5/10 vs. 2.6/7). ABC generated its most-watched Wednesday night in 10 months � since 11/12/08.

"Dancing with the Stars Results" (8:00-9:00 p.m.)

On the third evening of its 3-night premiere event, ABC's "Dancing with the Stars" dominated the 8 o'clock hour in Total Viewers (15.0 million) and Adults 18-49 (3.2/10), topping second-place Fox's "So You Think You Can Dance" by 28% in the key sales demo (2.5/8). In a double-elimination, Macy Gray and Ashley Hamilton were the first two celebrity dancers to be eliminated from the contest this season.

"Modern Family" (9:00-9:30 p.m.)

Surging 34% from its Adult 18-49 lead-in at 9:00 p.m. and becoming the first-ever comedy to build on "DWTS," the series premiere of "Modern Family" won its half-hour among Adults 18-49 (4.3/12) to qualify as Wednesday's No. 1 TV show.

� "Modern Family" greatly improved its half-hour year to year for ABC, pacing ahead of the "Private Practice" (3.2/8) opener last season by 34% in Adults 18-49.

� "Modern Family" drew ABC's biggest overall audience (12.7 million) in the half-hour with regular programming in 2 years � since 9/26/07.

"Cougar Town" (9:30-10:00 p.m.)

Exhibiting impressive compatibility for ABC in the time slot, ABC's "Cougar Town" debuted with 100% retention of its "Modern Family" lead-in among Adults 18-49 (4.3/11) to finish tied as Wednesday's top-rated show. In fact "Cougar Town" built on "Modern Family" in Adults 18-34 and all key Men demos (M18-34/M18-49/M25-54).

� Like its lead-in, "Cougar Town" substantially grew its time period year to year for ABC, topping the second half-hour of the year-ago "Private Practice" opener (3.4/8) by 26% in Adults 18-49.

"Eastwick" (10:00-11:00 p.m.)

Opposite CBS' season opener of time-period veteran "CSI: NY," ABC's series debut of "Eastwick" earned second place in the 10 o'clock hour, beating out NBC's "Jay Leno" by over 2 million viewers (8.5 million vs. 6.4 million) and by 50% in Adults 18-49 (3.0/8 vs. 2.0/5).

� "Eastwick" finished well ahead of the "Dirty Sexy Money" premiere in the hour last season, boosting the time period for ABC year to year by 1.5 million viewers and by 25% in Adults 18-49 ("DSM" = 7.0 million and 2.4/7 on 10/1/08).

� Excluding only "Lost" premieres and finales, "Eastwick" produced ABC's highest viewer and young adult numbers in the time period with regular programming in almost 2 years � since 10/17/07 and 10/24/07, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 27% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 9/23/09.





  [september 2009]  
S
M
T
W
T
F
S
  


· COUGAR TOWN (TBS)
· CSI: NEW YORK (CBS)
· DANCING WITH THE STARS (ABC)
· DIRTY SEXY MONEY (ABC)
· EASTWICK (ABC)
· JAY LENO SHOW, THE (NBC)
· LOST (ABC)
· MODERN FAMILY (ABC)
· PRIVATE PRACTICE (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)









most recent ratings | view all posts
[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.

[08/19/14 - 10:57 AM]
Discovery Channel Earns Its Highest-Rated "Shark Week" Ever in Its 27 Year History
Discovery spins the numbers for its annual summer stunt.

[08/19/14 - 08:46 AM]
"American Ninja Warrior" Delivers Its Biggest Overall Audience in More Than Two Years
NBC spins the numbers for Monday, August 18.

[08/19/14 - 08:45 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talk Show for the 3rd Straight Week
Disney-ABC Domestic Television spins the numbers for the week of August 4-8.

[08/19/14 - 08:30 AM]
Monday's Broadcast Ratings: "MasterChef" Tops Demos as FOX, NBC Split 18-49 Crown
NBC's top draw is a new two-hour installment of "American Ninja Warrior."

[08/18/14 - 03:06 PM]
Disney Channel Original Movie "How to Build a Better Boy" Attracts 4.6 Million Total Viewers and Over 1 Million Views on Popular WATCH Disney Channel App
Disney Channel spins the numbers for Friday, August 15.

[08/18/14 - 10:22 AM]
FOX Sports 1 Reaches 1st Anniversary as Prime Time's Fastest Growing Sports Channel
FOX Sports spins the numbers for the year to date.

[08/18/14 - 09:21 AM]
"Big Brother" Delivers Its Largest Audience of the Summer
CBS spins the numbers for Sunday, August 17.

[08/18/14 - 08:35 AM]
Rebroadcast of "America's Got Talent" Ranks #2 Among the Big 4 Networks in Its Time Period in Adults 18-49 and Other Key Demographics
NBC spins the numbers for Sunday, August 17.