or


[09/24/09 - 11:50 AM]
ABC Ranks No. 1 on Wednesday and Claims the Top Shows in Adults 18-49
ABC spins the numbers for Wednesday, September 23.

[via press release from ABC]

Quick Take for Wednesday, September 23, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks No. 1 on Wednesday and Claims the Top Shows in Adults 18-49, as "Modern Family" and "Cougar Town" Are TV's Best Comedy Debuts in 2 Years

"Dancing with the Stars" Wins the 8 O'clock Hour in Viewers and Young Adults

Delivering Strong Time Slot Improvement Year to Year, "Modern Family" and "Cougar Town" Demonstrate Impressive Compatibility for ABC from 9-10pm

ABC's "Eastwick" Defeats Leno at 10pm by Wide Margins, Bringing Strong Increases to the Time Period for ABC in Viewers and Young Adults

Wednesday Night (8:00-11:00 p.m.)

ABC finished No.1 on the opening Wednesday of the '09-10 TV Season in Adults 18-49 (3.5/10-tied w/CBS), claiming the Top 2 TV shows of the night in the key young adult sales demo with its 9:00-10:00 p.m. comedy debuts. In fact "Modern Family" and "Cougar Town" tied as the No. 1 show of the night and finished as TV's highest rated comedy debuts in nearly 2 years � since 10/15/07.

� Versus ABC's Wednesday night roll-out last year (on 10/1/08), the Net was up by 4.7 million viewers (11.9 million vs. 7.2 million) and by 35% in Adults 18-49 (3.5/10 vs. 2.6/7). ABC generated its most-watched Wednesday night in 10 months � since 11/12/08.

"Dancing with the Stars Results" (8:00-9:00 p.m.)

On the third evening of its 3-night premiere event, ABC's "Dancing with the Stars" dominated the 8 o'clock hour in Total Viewers (15.0 million) and Adults 18-49 (3.2/10), topping second-place Fox's "So You Think You Can Dance" by 28% in the key sales demo (2.5/8). In a double-elimination, Macy Gray and Ashley Hamilton were the first two celebrity dancers to be eliminated from the contest this season.

"Modern Family" (9:00-9:30 p.m.)

Surging 34% from its Adult 18-49 lead-in at 9:00 p.m. and becoming the first-ever comedy to build on "DWTS," the series premiere of "Modern Family" won its half-hour among Adults 18-49 (4.3/12) to qualify as Wednesday's No. 1 TV show.

� "Modern Family" greatly improved its half-hour year to year for ABC, pacing ahead of the "Private Practice" (3.2/8) opener last season by 34% in Adults 18-49.

� "Modern Family" drew ABC's biggest overall audience (12.7 million) in the half-hour with regular programming in 2 years � since 9/26/07.

"Cougar Town" (9:30-10:00 p.m.)

Exhibiting impressive compatibility for ABC in the time slot, ABC's "Cougar Town" debuted with 100% retention of its "Modern Family" lead-in among Adults 18-49 (4.3/11) to finish tied as Wednesday's top-rated show. In fact "Cougar Town" built on "Modern Family" in Adults 18-34 and all key Men demos (M18-34/M18-49/M25-54).

� Like its lead-in, "Cougar Town" substantially grew its time period year to year for ABC, topping the second half-hour of the year-ago "Private Practice" opener (3.4/8) by 26% in Adults 18-49.

"Eastwick" (10:00-11:00 p.m.)

Opposite CBS' season opener of time-period veteran "CSI: NY," ABC's series debut of "Eastwick" earned second place in the 10 o'clock hour, beating out NBC's "Jay Leno" by over 2 million viewers (8.5 million vs. 6.4 million) and by 50% in Adults 18-49 (3.0/8 vs. 2.0/5).

� "Eastwick" finished well ahead of the "Dirty Sexy Money" premiere in the hour last season, boosting the time period for ABC year to year by 1.5 million viewers and by 25% in Adults 18-49 ("DSM" = 7.0 million and 2.4/7 on 10/1/08).

� Excluding only "Lost" premieres and finales, "Eastwick" produced ABC's highest viewer and young adult numbers in the time period with regular programming in almost 2 years � since 10/17/07 and 10/24/07, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 27% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 9/23/09.





  [september 2009]  
S
M
T
W
T
F
S
  


· COUGAR TOWN (TBS)
· CSI: NEW YORK (CBS)
· DANCING WITH THE STARS (ABC)
· DIRTY SEXY MONEY (ABC)
· EASTWICK (ABC)
· JAY LENO SHOW, THE (NBC)
· LOST (ABC)
· MODERN FAMILY (ABC)
· PRIVATE PRACTICE (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)









most recent ratings | view all posts
[08/03/15 - 02:25 PM]
"Save My Life: Boston Trauma" Is Up by Double Digits to Series Highs Among Key Women
ABC News spins the numbers for Sunday, August 2.

[08/03/15 - 02:24 PM]
"Boston EMS" Grows Over Its Week-Ago Premiere in Total Viewers
ABC News spins the numbers for Saturday, August 1.

[08/03/15 - 01:00 PM]
Science Channel Moves Up the Men 25-54 Ranker in July
Science Channel further spins the numbers for the month of July.

[08/03/15 - 11:09 AM]
"Under the Dome" Is the Week's Top Program in Live +7-Day Viewer Lift
CBS further spins the numbers for the week of July 13-19.

[08/03/15 - 10:10 AM]
ABC Family's "Baby Daddy" Hits 1 1/2 Year High in Total Viewers and Near 7 Month Highs and Across Key 18-34, 18-49 and 12-34 Demos
ABC Family further spins the numbers for Wednesday, July 29.

[08/03/15 - 08:43 AM]
ESPN's "Sunday Night Baseball" Delivers Strong Numbers for Mets-Nationals
ESPN spins the numbers for Sunday, August 2.

[08/03/15 - 08:39 AM]
ABC Ranks No. 1 on Sunday in Adults 18-49
ABC spins the numbers for Sunday, August 2.

[08/03/15 - 08:38 AM]
Sunday's Broadcast Ratings: "Big Brother" Holds Off "Bachelor in Paradise" Return
CBS and ABC however split the adults 18-49 crown last night.

[08/03/15 - 08:31 AM]
"American Ninja Warrior" Rebroadcast Ties for #1 Among the Big 4 Networks in Adults 18-49 and Adults 25-54
NBC spins the numbers for Sunday, August 2.

[08/02/15 - 08:50 AM]
Saturday's Broadcast Ratings: "Celebrity Family Feud" Repeats Power Demo Victory for ABC
The Alphabet leads the night among adults 18-49.

[08/02/15 - 08:36 AM]
"Aquarius" Grows by 50% Week to Week in Adult 18-49 for Its Top Rating to Date Among Three Saturday Telecasts
NBC spins the numbers for Saturday, August 1.

[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.