DISCOVERY'S NEW SERIES 'THE COLONY' FINISHES FIRST SEASON STRONG
Finale Helped Discovery Achieve Best Third Quarter on Record for Key Demos
(Silver Spring, Md.) - Discovery Channel wrapped up its best third quarter on record for Tuesday primetime P/M 25-54 and P/M 18-49 delivery with the season finale of THE COLONY on Tuesday, September 22 at 10PM E/P. The episode ranked as the night's #5 primetime ad-supported cable program for M25-54 delivery and posted double digit gains vs. the September 2008 time slot average for P2+ (+22%) and most key demos.
With Discovery's 3Q09 top four regular nonfiction series* on Tuesday nights for M25-54 and M18-49 - DEADLIEST CATCH, AFTER THE CATCH, THE COLONY and SWORDS - the network also ranked as 3Q09's #1 ad-supported cable network on Tuesday nights for M25-54 and M18-49 delivery. It was among the top five for P25-54 (#3), P18-49 (#3), M18-34 (#3), and P18-34 (#4).
Tuesday night's SWORDS premiere at 9PM, which posted double-digit time slot gains vs. the September 2008 time slot and was a top-ten ad-supported cable program in its time slot, helped strengthen the night. Discovery was a top-five primetime ad-supported cable network on September 22 among M25-54 (#4), M18-34 (#4) and M18-49 (#5) delivery.
*Excludes specials, sports, fiction and news programs
Source: Nielsen via Mulitrak. Live+Same Day. NHI Calendar. AA(000)