THE CW'S NEW HIT "THE VAMPIRE DIARIES"TO COMPETITION: BITE ME!
VAMPIRE DIARIES Holds Strong in Key Demos Despite Facing Increased Competition;
Builds Week-to-Week in Adults 18-49 and Total Viewers
VAMPIRE DIARIES Wins the Hour with Teens and Female Teens
VAMPIRE DIARIES Improves the Time Period Versus Year-Ago
SUPERNATURAL Continues to Builds in Key Demos in Season Five
VAMPIRE and SUPERNATURAL Improve The CW's Thursday in Key Demos
September 25, 2009 (Burbank, CA) � Facing all original competition, including the hyper-hyped "FlashForward"debut, The CW's new hit series THE VAMPIRE DIARIES held its ground, and held 100% of its audience last week among women 18-34 (2.6/8), adults 18-34 (1.8/6) and women 18-49 (2.3/6), according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 24, 2009. In fact, in broader categories, THE VAMPIRE DIARIES improved over last week among adults 18-49 (1.7/5) and total viewers (3.81mil)
THE VAMPIRE DIARIES easily won the 8:00-9:00p.m. hour with female teens (2.8/12) and teens (2.2/9). VAMPIRE DIARIES beat NBC's comedies in adults 18-34 and women 18-34 and tied with Fox's "Bones"in women 18-34.
THE VAMPIRE DIARIES is also delivering solid year-to-year time period growth (versus an original SMALLVILLE), improving 6% in adults 18-34, 73% in women 18-34, +44% in women 18-49, +115% in female teens and +38% in teens.
Now in its 5th season, SUPERNATURAL has seen its ratings grow over last season by 27% with women 18-34 (1.4/4), 9% in adults 18-34 (1.2/3) and 8% in women 18-49 (1.3/3).
SUPERNATURAL faced tougher competition (against the "Grey's Anatomy"and "CSI"premieres), and still retained 92% of last week's adults 18-34 rating (1.2/3), 100% of its adults 18-49 audience (1.2/3) and 94% in total viewers (2.62mil).
In its first night against all original competition, The CW's Thursday is up year-to-year in key demos, +7% in adults 18-34 (1.5/5), +54% in women 18-34 (2.0/6), +29 percent in women 18-49 (1.8/5), +43% in female teens (2.0/8).