[09/28/09 - 10:38 AM]
ABC's "Home Edition" Produces Its Top Viewer and Young Adult Numbers in 6 Months
ABC spins the numbers for Sunday, September 27.

[via press release from ABC]

Quick Take for Sunday, September 27, 2009 (Fast Affiliate Live + Same Day Ratings)

Jumping Sharply from its Lead-in at 8pm, ABC's "Home Edition" Produces its Top Viewer and Young Adult Numbers in 6 Months

6th-Season Opener of ABC's "Desperate Housewives" Stands as Sunday's Most-Watched Entertainment Show and No. 1 Overall Across the Women Demos

On its 4th-Season Premiere, ABC's "Brothers & Sisters" Defeats its 10pm Drama Competition on CBS in Viewers and Young Adults and Ranks No. 1 in Key Women

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building sharply on its lead-in (+3.2 million viewers and +48% in Adults 18-49) at 8:00 p.m. against stiff competition during its regular time period premiere, "Extreme Makeover: Home Edition" generated its best results in more than 6 months with Total Viewers (10.5 million) and Adults 18-49 (3.1/8-tie) � since 3/1/09 and 3/22/09, respectively.

"Desperate Housewives" (9:00-10:00 p.m.)

Opposite heavy competition on the night from sports-boosted CBS (NFL overrun) and NBC (Sunday Night Football) and Fox with the highly-anticipated "The Cleveland Show" debut, ABC's sixth-season premiere of "Desperate Housewives" stood as Sunday's most-watched entertainment program (13.2 million). Among Adults 18-49, the ABC show (4.5/11) beat out its non-sports competition on Fox ("Family Guy"/"American Dad" = 4.4/10) and CBS ("Amazing Race" = 3.3/8) in the 9 o'clock hour. "Housewives" dominated its slot with all key Women (W18-34/W18-49/W25-54), registering as Sunday's No. 1 television show on all 3 counts.

� "Desperate Housewives" held even with where it finished out last season, retaining all of its 2009 May Sweep audience among Adults 18-49 (4.5/11).

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's fourth-season premiere of "Brothers & Sisters" defeated its drama competition in the 10 o'clock hour, drawing a larger overall audience than "Cold Case" (9.3 million vs. 9.0 million) and leading the CBS program by 36% in Adults 18-49 (3.0/8 vs. 2.2/6). "Brothers & Sisters" finished No. 1 in the hour across all key Women demos (W18-34/W18-49/W25-54).

� Like its lead-in, "Brothers & Sisters" retained 100% of its Adult 18-49 audience from its 2009 May Sweep performance (3.0/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 27% currently, from 19% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 9/27/09.

  [september 2009]  


most recent ratings | view all posts
[10/13/15 - 11:22 AM]
Hallmark Channel Reaps Top Ratings with Premiere of Latest Original Movie, "Harvest Moon"
The Hallmark Channel spins the numbers for Saturday, October 10.

[10/13/15 - 08:34 AM]
Monday's Broadcast Ratings: NBC Stays on Top with "Voice," "Blindspot"
Both series hold even with last week among adults 18-49.

[10/12/15 - 03:20 PM]
"American Horror Story: Hotel" Premiere Delivers 12.17 Million Viewers
FX further spins the numbers for Wednesday, October 7.

[10/12/15 - 02:47 PM]
With 14-Day Multi-Platform Viewing, The Premiere Epsiode of "Limitless" Increases to More Than 17.6 Million Viewers
CBS further spins the numbers for Tuesday, September 22.

[10/12/15 - 11:05 AM]
With Live +7-Day Playback, CBS Widens Its Premiere Week Lead Over Its Nearest Competitor to 2.5 Million Viewers
CBS further spins the numbers for the week of September 21-27.

[10/12/15 - 10:31 AM]
Live + 3 Day Ratings: Standing as Tuesday's Biggest Gainer, ABC's "S.H.I.E.L.D." Emerges as the Top Scripted Show in Its Hour
ABC further spins the numbers for Tuesday, October 6.

[10/12/15 - 08:44 AM]
Sunday's Broadcast Ratings: NFL Continues NBC's Reign on Sundays
The Peacock stays on top with its weekly "Sunday Night Football" franchise.

[10/12/15 - 08:26 AM]
ABC's "Quantico" and "Once Upon a Time" Tie as Sunday's No. 1 Scripted Broadcast Show
ABC spins the numbers for Sunday, October 11.

[10/12/15 - 08:09 AM]
NBC Sports Coverage of 49ers-Giants Earns the Highest Metered-Market Household Rating for an NFL Primetime Game Versus a Major League Baseball Division Series Game Since 1997
NBC spins the numbers for Sunday, October 11.

[10/12/15 - 07:23 AM]
"The NFL on CBS" Scores Highest NFL Rating in Week 5
CBS spins the numbers for Sunday, October 11.

[10/11/15 - 02:03 PM]
"Blindspot" Delivers the Biggest Live + 7 Day Viewer Increase for Premiere Week
NBC further spins the numbers for the week of September 21-27.

[10/11/15 - 01:34 PM]
Live + 7 Day Ratings: ABC Airs Most of Premiere Week's Top Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of September 21-27.

[10/11/15 - 12:59 PM]
Premiere Week Live + 7 Day Ratings: "Scream Queens" More Than Doubles Audience; "Empire" Adds 8 Million
FOX further spins the numbers for the week of September 21-27.

[10/11/15 - 08:38 AM]
Saturday's Broadcast Ratings: ABC Stays on Top with College Football
The Alphabet leads the night among adults 18-49.

[10/11/15 - 08:33 AM]
"Saturday Night Live" with Host Amy Schumer Is the Night's #1 Telecast on the Big 4 Networks in Both Metered-Market Households and 18-49 in the Local People Meters
NBC spins the numbers for Saturday, October 10.