or


[09/29/09 - 01:56 PM]
USA Delivers Best 3q Ever on Cable with Lucky #13
USA spins the numbers for the third quarter of 2009.

[via press release from USA]

USA DELIVERS BEST 3Q EVER ON CABLE WITH LUCKY #13

13TH Straight Quarterly Win in P18-49, P25-54 and Total Viewers

Beats CW by Double Digits & Beats Broadcast in over 200 Primetime Hours

Burn Notice Television's #1 Scripted Series for 3Q

NEW YORK, NEW YORK � September 29, 2009 �USA had another record-breaking quarter in 3Q09, delivering more total viewers (3.45 million) than any cable network -- basic or pay -- in cable history. Additionally, USA delivered more P25-54 (1.55 million) than any basic cable entertainment network ever has in any quarter. The network also delivered more P18-49 (1.35 million) than any basic cable network in a third quarter.

USA was the most watched cable network in 3Q09 prime, delivering more P25-54 (+37% over #2 ESPN), P18-49 (+22% over #2 ESPN), P18-34 (570,000, +7% over #2 TBS), total viewers (+19% over #2 Disney Channel) and households (2.57 million, +23% over #2 Disney Channel), in addition to earning the highest household coverage rating in basic cable prime (2.65, +0.50 over #2 Disney Channel). USA was the only network to deliver over 1.5 million P25-54, 3 million total viewers or 2.5 million households in 3Q09.

USA set a new record with its unprecedented 13th consecutive quarter as the top entertainment network for P18-49. 3Q09 also marks the network�s 13th consecutive quarter as the #1 ad-supported entertainment network among P25-54 and total viewers. In addition, September marked the 13th consecutive month of USA outperforming the network's same month in prior years in total viewers and households.

USA also grew year to year to have its best 3rd quarter ever, gaining +16% in P25-54, +8% in P18-49, +5% in P18-34, +22% in total viewers and +22% in households.

USA continues to out-perform The CW by wide margins over the broadcaster's P18-49 (+85%), P25-54 (+128%), total viewers (+161%) and P18-34 (+41%). USA registered victories over broadcast in over 200 primetime (M-Su 8P-11P) hours this month, with new original episodes of BURN NOTICE, ROYAL PAINS, LAW & ORDER: CRIMINAL INTENT, IN PLAIN SIGHT, MONK and PSYCH, WWE�s MONDAY NIGHT RAW, hit movies, and episodes of the top acquired series on cable: NCIS, LAW & ORDER: SPECIAL VICTIMS UNIT and HOUSE.

� All six USA originals were among television's top 15 original scripted series, broadcast or cable, presenting new episodes this quarter on P25-54 or P18-49.

� Most of this quarter's top 40 P25-54 and P18-49 telecasts in basic cable prime entertainment were on USA as the network hosted 23 of the top P25-54 and 22 of the top P18-49 programs, including every new episode of USA Original series ROYAL PAINS and BURN NOTICE, along with RAW. No other network placed more than 9 telecasts in this top tier for P25-54 or more than 4 among P18-49.

� Television's top original scripted series this quarter, broadcast or cable, basic or pay, was BURN NOTICE with 3.94 million P25-54. It was also the top P18-49 original scripted series (3.46 million) in 3Q09. FOX was the only network to deliver more P25-54, P18-49 or P18-34 than USA in the time period while NBC was the only network to deliver more total viewers or households. Every episode of this season of BURN NOTICE that aired in 3Q09 appeared in the quarter's basic cable prime entertainment top 40 telecasts for P25-54 and P18-49. The show�s third season finale is USA top's original scripted series telecast of all time at 9.1 million total viewers and 4.41 million P25-54, and was the most watched entertainment telecast of the quarter in basic cable prime for P25-54.

� ROYAL PAINS was second only to BURN NOTICE among this quarter's scripted series with new episodes, on broadcast or cable, among P25-54 (3.67 million) and P18-49 (3.19 million). The show continues to be the most watched new series of the year in P25-54, P18-49, and total viewers. ROYAL PAINS is the most popular first season of any USA original series, outperforming all other initial seasons of a series among all key demos. Every episode of the freshman season that aired in 3Q09 appeared in the quarter's basic cable prime entertainment top 40 telecasts for P25-54 and P18-49. On nights the network aired the show, Thursdays at 10P, USA was the most watched television network, broadcast or cable, in delivering P18-49, P18-34, F18-49, F25-54 or F18-34, while placing second only to CBS among P25-54, total viewers and households.

� MONK and PSYCH were the top Friday night scripted series on any television network in 3Q09 among P25-54 (Monk #1 2.47 million / Psych #2 2.28 million), P18-49 (Psych #1 2.05 million / Monk #2 million), P18-34 (Psych #1 927,000 / Monk #2 785,000), total viewers (Monk #1 5.78 million / Psych #2 4.82 million) and households (Monk #1 3.94 million / Psych #2 3.28 million). With new episodes of Monk, USA placed second only to NBC in P18-49, P25-54, and total viewers in its time slot. When the network aired new episodes of PSYCH Fridays at 10P, USA delivered more F18-34 than any other network, broadcast or cable, placing second only to CBS in delivering P18-34 and M18-49 while outperforming ABC in P18-49 and P25-54 delivery

� IN PLAIN SIGHT was the top ad-supported scripted television series with new episodes Sunday nights in 3Q09 in total viewers (5.20 million), P25-54 (2.51 million) and households (3.84 million). On nights USA ran the show, Sundays at 10P, the network beat all broadcast networks in P18-49 and P18-34, as well as delivering more P25-54, total viewers and households than ABC and more P25-54 than CBS.

� LAW & ORDER: CRIMINAL INTENT was a top performer among television's scripted series with new episodes in 3Q09, placing in the top 15 among P25-54 (#12, 2.19 million), P18-49 (#13, 1.79 million) and total viewers (#9, 4.82 million). USA outperformed ABC in P18-49, P25-54, total viewers and households on Sundays at 9P when the network ran the show, beating Fox in total viewers and households, as well. Among female viewers, USA beat all broadcasters in F18-49 delivery and all broadcasters but CBS in F25-54.

� More households watched RAW in 3Q09 (3.78 million) than in any quarter since 1Q02. This was the best 3rd Quarter for the show since 3Q01 in P25-54 (2.70 million) and total viewers (5.57 million). Year to year, RAW's audience has grown +11% in P25-54, +4% P18-49 (2.63 million), +11% in total viewers and +16% in households from 3Q08. USA was the #1 entertainment network, broadcast or cable, in RAW�s regular timeslot (Mon 9P-11P) in 3Q09 among M18-49, M18-34 and total male viewers, placing second only to ABC in P18-34 and to CBS in M25-54 .

� The two most watched acquired series on cable this quarter were on USA: NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT among P25-54 (NCIS 1.44 million / SVU 1.25 million), total viewers (NCIS 3.56 million / SVU 2.92 million) and households (NCIS 2.73 million / SVU 2.34 million). These were the only series to deliver over 2.5 million total viewers or 2 million households.

** Hours won over Big 4 Broadcast are reflect nightly information, counting a win in any hour that we beat ABC, CBS, FOX or NBC in A, M, or F 18-49, 25-54, 18-34, or total viewers.

USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2009]  
S
M
T
W
T
F
S
  


· BURN NOTICE (USA)
· IN PLAIN SIGHT (USA)
· LAW & ORDER: CRIMINAL INTENT (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MONK (USA)
· NCIS (CBS)
· PSYCH (USA)
· ROYAL PAINS (USA)
· WWE RAW (NETFLIX)





most recent ratings | view all posts
[01/07/26 - 12:32 PM]
Bowl Season on ESPN Networks Delivers Strongest Audience Since 2015-16
ABC delivered its largest non CFP bowl audience in 12 years, averaging 6.2 million viewers across six games.

[01/07/26 - 09:29 AM]
In 2025, Fans Power ESPN and "ESPN on ABC" to Its Most-Watched Year in Over a Decade
ESPN networks increased industry-leading sports share to 35 percent, up from 31 percent in 2024.

[01/06/26 - 03:18 PM]
FOX NFL Rings in Best Regular Season Since 2015
The regular season averaged 19.633 million viewers for the network.

[01/06/26 - 03:00 PM]
Record-Setting Season as "Sunday Night Football" on NBC and Peacock Averages 23.5 Million Viewers & Paces as Primetime's #1 Show for Unprecedented 15th Consecutive Year
"Sunday Night Football" averaged a Total Audience Delivery (TAD) of 23.5 million viewers for the 2025 season.

[01/06/26 - 12:01 PM]
Netflix Top 10: Week of December 29 - "Stranger Things 5" Concludes Right Side Up at No. 1 in This Week's Top 10
At No. 2 on the English TV list with 12.7 million views is the new Harlan Coben mystery series "Run Away," centered on a father desperate for clues about his missing daughter while a string of related murders heightens the urgency to find her.

[01/05/26 - 02:34 PM]
2025-26 College Football Playoff Quarterfinals on ESPN Score 19.3 Million Average Viewers; CFP Up YOY Through Two Rounds
The Rose Bowl (Indiana vs. Alabama) topped all coverage with 23.9 million viewers on average.

[01/05/26 - 09:49 AM]
Prime Video Delivers "Thursday Night Football's" Most-Watched Season Ever
The 2025 season averaged 15.33 million viewers throughout its 15-game campaign, marking a +16% increase over the 2024 season and the third-consecutive year of double-digit, year-over-year viewership growth.

[01/02/26 - 03:45 PM]
"Dick Clark's New Year's Rockin' Eve" Rises to Four Year High Reaching 30 Million Total Viewers at Midnight
The telecast averaged 18.8 million total viewers in the 11:30pm-12:30am hour alone.

[01/02/26 - 09:49 AM]
FOX NFL's Week 17 "America's Game of the Week" Comes Out on Top with 28.8 Million Viewers
The Eagles-Bills close finish marked FOX's second most-watched telecast of the regular season.

[12/31/25 - 12:46 PM]
NFL Christmas Gameday on Netflix Scores Again With the Lions-Vikings Becoming the Most-Streamed NFL Game in US History
Said coverage averaged 27.5 million viewers in the US, with US viewership peaking at over 30 million viewers.

[12/31/25 - 10:11 AM]
NFL on Prime's Christmas Night Showdown Between the Broncos and Chiefs Sets New Viewership Marks for "TNF"
The streamer's "Thursday Night Football" finale averaged 21.06 million viewers, peaking with 22.90 million.

[12/31/25 - 10:08 AM]
ESPN Delivered Largest Average NBA Christmas Audience Since 2018
The San Antonio Spurs vs. Oklahoma City Thunder game in the 2:30 p.m. window became ESPN's most-watched NBA Christmas game in the timeslot since 2017, averaging 6.7 million viewers.

[12/30/25 - 12:01 PM]
Netflix Top 10: Week of December 22 - "Stranger Things 5" Runs Up That Hill to No. 1 in This Week's Top 10
At No. 2 on the list was "Emily in Paris" Season 5 with 13.3 million views.

[12/30/25 - 08:00 AM]
Aced It! ESPN Scored Most-Watched 2025 NCAA Women's College Volleyball Season on Record
The entirety of the NCAA Women's Volleyball Tournament finished up 13% year over year, averaging 666,000 viewers across the 15 matches and featured the most-watched Regionals on record.

[12/24/25 - 10:01 AM]
Dec. 20 Holiday Episode Ranks as #1 "Saturday Night Live" Telecast of the Season
Hosted by Ariana Grande with musical guest Cher, the episode drew 5.4 million viewers.