[09/30/09 - 11:11 AM]
ABC Outdraws NBC and FOX on Tuesday in Total Viewers
ABC spins the numbers for Tuesday, September 29.

[via press release from ABC]

Quick Take for Tuesday, September 29, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Outdraws NBC and Fox on Tuesday in Total Viewers

"Shark Tank" Tuesday Premiere is Up from its Most Recent Telecast on Sunday By 1.1 Million Viewers and by 7% in Adults 18-49

"DWTS the Results Show" Beats its Unscripted Competition at 9pm in Total Viewers and Tops Fox's "So You Think You Can Dance" in the Hour in Adults 18-49

"the forgotten" Beats NBC's "Jay Leno" at 10pm by Nearly 1.0 Million Viewers

Tuesday Night (8:00-11:00 p.m.)

ABC's Tuesday lineup attracted 8.4 million viewers, outdrawing both NBC (8.2 million) and Fox (5.9 million).

"Shark Tank" (8:00-9:00 p.m.)

The Tuesday premiere of ABC's "Shark Tank" was up from its most recent Sunday airing (9/13/09) by 1.1 million viewers (5.3 million vs. 4.2 million) and by 7% in Adults 18-49 (1.5/4 vs. 1.4/4). In fact, "Shark Tank" saw its largest audience since 8/23/09, topping its last 3 Sunday telecasts.

� Opposite established time period competition, the "Shark Tank" time-slot premiere gained 14% among Adults 18-49 (1.4/4 to 1.6/5) from start to finish.

"Dancing with the Stars the Results Show" (9:00-10:00 p.m.)

Surging from its lead-in (+7.2 million viewers & +73% in AD18-49), ABC's "Dancing with the Stars the Results Show" outperformed its unscripted competition in the 9 o'clock hour in Total Viewers (12.5 million), defeating the second hour of NBC's "The Biggest Loser" by 2.9 million (9.6 million) and Fox's "So You Think You Can Dance" by 7.2 million (5.3 million). In addition, "Dancing with the Stars" topped the Fox dance program in the hour in Adults 18-49 by 8% (2.6/7 vs. 2.4/6). Model, actor, author, Sunday School teacher and CEO of Kathy Ireland Worldwide, Kathy Ireland, was the third dancer to leave the competition this season.

"the forgotten" (10:00-11:00 p.m.)

"the forgotten" took second in the 10:00 p.m. hour among Total Viewers (7.5 million), beating NBC's "Jay Leno" (6.6 million) by nearly 1.0 million viewers.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 33% currently, from 27% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 9/29/09.

  [september 2009]  


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