TBS Hits Homerun with Most Watched MLB Tiebreaker Game Since 1998
October 07, 2009
TBS scored with its exclusive coverage of last night's 12-inning showdown between the Detroit Tigers @ Minnesota Twins, which was the most watched MLB tiebreaker game since 1998, garnering 6,543,000 total viewers. In addition, the game was the most watched regular season game on broadcast or cable during the 2009 season. The American League Central clinching game propelled the Twins into the MLB Postseason to face the American League East Champions, the New York Yankees.
� The game delivered a record number 6,543,000 total viewers, a 57% increase over last year's tiebreaker game between the Minnesota Twins @ Chicago White Sox.
� The game produced a 4.2 U.S. HH rating, a 56% increase over last year's tiebreaker game.
� The tiebreaker game also saw significant growth in households and key demos including:
o Households: +53% 4,780,000 vs. 3,129,000
o A18-34: +49% 1,335,000 vs. 896,000.
o A18-49: +47% 2,814,000 vs. 1,913,000
o A25-54: +50% 2,971,000 vs. 1,984,000
o M18-34: +38% 958,000 vs. 695,000
o M18-49: +41% 1,991,000 vs. 1,409,000
o M25-54: +47% 2,105,000 vs. 1,432,000
� The game delivered a 27.1 rating in the Minnesota DMA and a 24.6 rating in the Detroit DMA.
The MLB Postseason on TBS continues tomorrow with a tripleheader; the first game will feature NLDS Game #2 between the Philadelphia Phillies and the Colorado Rockies at 2:30 p.m. (ET). The second game will be Game #2 of the St. Louis Cardinals @ Los Angeles Dodgers at 6 p.m. (ET). The third game of the night will feature the Los Angeles Angels of Anaheim hosting the Boston Red Sox in their ALDS Game #1 at 9:30 p.m. (ET).