Discovery Channel's DISCOVERING ARDI Delivered Strong Audience Numbers on Sunday Night
DISCOVERING ARDI which made its world premiere this past Saturday night, October 10 in Ethiopia on Ethiopian State Television and its U.S. premiere this past Sunday night at 9pm e/p on Discovery Channel delivered strong audiences on a highly competitive viewing night. Bringing in strong delivery numbers across key demos, the special garnered nearly two million P2+ viewers (1,800 K) and Household numbers of 1,307 k (1.31) and 859k (.79) in Persons 25-54.
Cume numbers will be coming tomorrow.
The special will encore this thursday at 9PM ET/PT.
For viewers who want more information, they can log onto www.discovery.com/ardi where they will find a wide variety of materials, including timelines, interviews with the international research team, a re-creation of the landscape in which "Ardi" lived and, for the first time ever seen, artist�s renderings of what "Ardi" would have looked like when alive.