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[10/13/09 - 11:28 AM]
Disney Channel Is TV's No. 1 Network in Total Day for the 21st Time in 22 Weeks in Tweens 9-14
The Disney Channel spins the numbers for the week of October 5-11.

[via press release from Disney Channel]

Weekly Ratings Highlights for October 5-11, 2009 (Final National Ratings)

Delivering the Week's Top 13 TV Telecasts, Disney Channel is TV's No. 1 Network in Total Day for the 21st Time in 22 Weeks in Tweens 9-14

Holding the Week's Top 7 TV Telecasts, and 13 of the Top 15 in Kids 6-11, Disney Channel Ranks as TV's No. 1 Network in Total Day

Friday's All-New "Wizards of Waverly Place" is the Week's No. 1 TV Telecast in Kids 6-11 and Tweens 9-14, and Cable's No. 1 Scripted Telecast in Viewers

Fronted by "Phineas and Ferb" in Kids 6-11 and "Wizards of Waverly Place" in Tweens 9-14, Disney Channel Owns the Week's Top 4 TV Series in the Key Demos

Saturday's "Mickey Mouse Clubhouse" is the Week's No. 1 TV Telecast in Kids 2-5

Week of October 5, 2009

Delivering TV's Top 13 telecasts, fronted by all-new episodes of "Wizards of Waverly Place" and "JONAS," Disney Channel stood as TV's No. 1 network on a Total Day basis for the 21st time in 22 weeks in Tweens 9-14 (501,000/2.1 rating), besting second-place Nickelodeon by 22% (410,000/1.7 rating).

Home to TV's Top 7 telecasts, and 13 of the Top 15 overall, Disney Channel clinched the top rank in Total Day in Kids 6-11 (629,000/2.6 rating), surpassing runner-up Nickelodeon by 10% (573,000/2.3 rating).

In Prime, Disney Channel scored its 237th consecutive victory in Kids 6-11 (1.2 million/4.9 rating) and 233rd in Tweens 9-14 (953,000/3.9 rating) representing 4-1/2 years of dominance.

� Friday's 3rd season premiere of "Wizards of Waverly Place" (8:00 � 8:30 p.m.) ranked as TV's No. 1 telecast in Kids 6-11 (2.0 million/8.3 rating) and Tweens 9-14 (1.7 million/7.0 rating), and cable's No. 1 scripted telecast in Total Viewers (4.6 million).

� In Kids 6-11, Disney Channel aired TV's Top 4 regularly scheduled series with "Phineas and Ferb" (1.2 million/4.7 rating), "Wizards of Waverly Place" (1.1 million/4.5 rating), "The Suite Life on Deck" (997,000/4.1 rating) and "JONAS" (986,000/4.0 rating).

� In Tweens 9-14, Disney Channel owned TV's Top 4 regularly scheduled series with "Wizards of Waverly Place" (885,000/3.6 rating), "The Suite Life on Deck" (863,000/3.5 rating), "Phineas and Ferb" (833,000/3.4 rating) and "JONAS" (808,000/3.3 rating).

� Saturday's "Mickey Mouse Clubhouse" (9:00 � 9:25 a.m.) stood as the week's No. 1 TV telecast in Kids 2-5 (1.0 million/6.1 rating), with the series placing 5th overall for the week in the target demo (727,000/4.4 rating, 9 telecasts).

o This week qualified as "Mickey Mouse Clubhouse's" most-watched week in 4 months in Total Viewers (1.8 million � since week of 6/15/09) and in 5 months in Kids 2-5 (727,000 � since week of 6/11/09).

o Compared to the year-ago week (week of 10/6/08), "Mickey Mouse Clubhouse" improved by a significant 20% in Total Viewers (1.8 million vs. 1.5 million) and by 23% in Kids 2-5 (727,000 vs. 589,000).

Source: Nielsen Media Research (National Ratings, Live + Same Day, 10/5-10/11/09). Ranks based on 000s, then rating. % change based on 000s.





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