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[10/13/09 - 03:15 PM]
The CW Builds Over Year Ago in Target Categories
The CW spins the numbers for the week of October 5-11.

[via press release from The CW]

THE CW BUILDS OVER YEAR AGO IN TARGET CATEGORIES

The CW's Weekly Average Improved Versus Last Year in All Key Demos

Freshman Smash VAMPIRE DIARIES Wins Its Time Period in Target Audience; Delivering Dramatic Year to Year Gains

Sophomore Hit 90210 Matches Season Highs in Women 18-34 and Adults 18-49; Tuesday Combo of 90210 and MELROSE PLACE Score Week-to-Week Gains

TOP MODEL Takes Second in its Time Period; Scoring Some of the Time Period's Best Ratings since May

October 13, 2009 (Burbank, CA) � The CW is seeing its overall weekly performance improve this season, as the network delivered gains of 21% in women 18-34 (1.7/5), 18% in adults 18-34 (1.3/4), 8% in women 18-49 (1.3/4) and 11% in adults 18-49 (1.0/3) versus its weekly primetime average a year ago. (week ending 10/11/09 vs. week ending 10/12/08)

In a strong showing of audience flow across the week, The CW's top-rated series are virtually on-par with each other in the network's target demo of women 18-34, each on a different night, including Monday's GOSSIP GIRL (2.7/7), Tuesday's 90210 (2.5/7), Wednesday's AMERICA'S NEXT TOP MODEL (2.5/8) and Thursday's THE VAMPIRE DIARIES (2.7/8).

TUESDAY

The sophomore hit 90210 continues to gain momentum, building over last week by 4% in women 18-34 (2.5/7), matching its season high. 90210 also improved 9% in adults 18-49 (1.2/3), also matching its season best, and 7% in adults 18-34 (1.6/5).

MELROSE PLACE also gained steam, improving over last week by 7% in women 18-34 (1.6/4), 10% in adults 18-34 (1.1/3), 9% in women 18-49 (1.2/3), 10% in adults 18-49 (0.9/2) and 13% in total viewers (1.6mil).

WEDNESDAY

AMERICA'S NEXT TOP MODEL scored the second best ratings in the Wednesday 8-9p.m. time period since May among adults 18-34 (1.7/6), women 18-49 (2.2/6) and total viewers (3.2mil). TOP MODEL matched the hour's best ratings since May in adults 18-49 (1.5/4).

TOP MODEL ranked second in the hour among women 18-34 (2.5/8), adults 18-34 (1.7/6), females 12-34 (2.3/8) and persons 12-34 (1.6/5).

THURSDAY

THE VAMPIRE DIARIES ranked first in its time period among women 18-34 (2.7/8-tie), female teens (3.0/12) and teens (2.1/8). In fact, TVD was the #1 show on television Thursday night among female teens.

THE VAMPIRE DIARIES continues to deliver tremendous year-to-year gains, especially in its target demos, including 108% with women 18-34, 27% in adults 18-34 (1.9/6), 69% in women 18-49 (2.2/6) and 173% in female teens (3.0/12). VAMPIRE was grew 6% week-to-week in adults 18-34 and flat week-to-week in women 18-34 and total viewers (3.5mil).

THE VAMPIRE DIARIES and SUPERNATURAL combined for another strong Thursday for The CW, with impressive year-to-year growth across all demos including 67% in women 18-34 (2.0/6), 46% in female teens (1.9/7), 14% in adults 18-34 (1.6/5) and 31% in women 18-49 (1.7/4).

SUPERNATURAL grew 8% year-to-year in both adults 18-34 (1.4/4) and women 18-34 (1.3/3).





  [october 2009]  
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· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· MELROSE PLACE (CW)
· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)









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