New Hit Series GHOST LAB Scares Up Big Numbers
DIRTY JOBS Continues Strong Second Week of Premiere Episodes
On Tuesday, October 13, 2009, premiere episodes of DIRTY JOBS and GHOST LAB helped rank Discovery Channel as the #3 primetime cable network in primetime for Men 25-54 and 18-49. The network also ranked #4 for Persons 25-54 (858K) and 18-49 (872K), and Men 18-34 (308K).
In only its second week, GHOST LAB bested its household numbers from its series premiere last week, going from .79 HH to 1.11 HH, a 41% increase. GHOST LAB also saw a big bump in M18-34 with a whooping 87% increase from last week, +47% for M18-49 and 28% higher P25-54.
DIRTY JOBS continued strong with 1.38 HH and 0.91 in the key P25-54 demo. DIRTY JOBS was the #3 primetime cable telecast for M25-54 delivery (660K) and ranked at #5 for M18-49 (691K). In the 9PM time slot DIRTY JOBS was the #2 cable telecast for M25-54 and M18-49, only coming in behind VH-1's Hip Hop Honors.
GHOST LAB follows brothers Brad and Barry Klinge as they take their mobile lab on the road to uncover the truth behind America�s most haunted sites. From a music hall where Elvis is believed to have never left the building to Civil War battlefields where the fallen are still heard, Brad and Barry employ the latest technology to research the supernatural and separate fact from fiction.