[10/15/09 - 08:29 AM]
With the Start of the 2009-10 TV Season, ABC.com Is the No. 1 Online Broadcast Site in September 2009
ABC spins the digital numbers for the month of September.

[via press release from ABC]

With the Start of the 2009-10 TV Season, ABC.com is the No. 1 Online Broadcast Site in September 2009

ABC's "FlashForward" Draws the Most Unique Viewers for the Month

ABC.com Holds 6 of the Top 10 Series in Unique Viewers in September 2009

ABC's "Grey's Anatomy" is the No. 1 Program in Total Streams

According to the latest data from Nielsen VideoCensus for September 2009, with the last week of the month marking the start of the 2009-10 TV season, ABC.com (5.5 million UVs) stood as the No. 1 online broadcast site for the month in Unique Viewers, beating CBS Television by 15% (4.8 million UVs), NBC.com by 49% (3.7 million UVs), Cwtv.com by 206% (1.8 million UVs) and Fox Broadcasting by 224% (1.7 million UVs).

� ABC.com was up over the previous month by 2.3 million Unique Viewers (3.2 million UVs � August 09), delivering the site's largest UVs count in 4 months � since May 09.

Program Highlights � Unique Viewers (September '09)

For viewing of full episodes and short-form content, ABC.com owned 6 of the Top 10 programs during September '09, including the No. 1 program with freshman drama, "FlashForward."

� Among Unique Viewers, No. 1 ranked "FlashForward" (1.501 million Unique Viewers) held the highest UV number for any program on an online broadcast site in 4 months � since May 09. In addition, ABC.com has had the No. 1 broadcast entertainment show online in every month of 2009.

� The rest of the Top 10 include "Dancing with the Stars" (No. 2 � 1.085 million Unique Viewers), "Modern Family" (No. 4 � 723,000 UVs), "Grey's Anatomy" (No. 5 � 682,000 UVs), "ABC Start Now" (No. 7 � 565,000 UVs) and "the forgotten" (No. 10 � 477,000 UVs).

Program Highlights � Total Streams (September '09)

For Total Streams, ABC.com owned 3 of the Top 4 shows in September '09 with "Grey's Anatomy" (No. 1 � 10.0 million Total Streams), "Dancing with the Stars" (No. 2 � 7.8 million TS) and "FlashForward" (No. 4 � 7.0 million TS).

Broadcast Network Websites � Unique Viewers (September '09)
Name Unique Viewers
No. 1 ABC.com 5.5 million
No. 2 CBS Television 4.8 million
No. 3 NBC.com 3.7 million
No. 4 Cwtv.com 1.8 million
No. 5 Fox Broadcasting 1.7 million

Top 10 Programs � Unique Viewers (September '09) Program Net Unique Viewers
No. 1 FlashForward ABC 1.501 million
No. 2 Dancing with the Stars ABC 1.085 million
No. 3 The Jay Leno Show NBC 899,000
No. 4 Modern Family ABC 723,000
No. 5 Grey's Anatomy ABC 682,000
No. 6 American's Got Talent NBC 631,000
No. 7 ABC Start Now ABC 565,000
No. 8 The Vampire Diaries CW 532,000
No. 9 Saturday Night Live NBC 525,000
No.10 the forgotten ABC 477,000

Top 10 Programs � Total Streams (September'09)
Program Net Total Streams
No. 1 Grey's Anatomy ABC 10.0 million
No. 2 Dancing with the Stars ABC 7.8 million
No. 3 The Office NBC 7.0 million
No. 4 FlashForward ABC 6.8 million
No. 5 Glee Fox 6.5 million
No. 6 Heroes NBC 5.6 million
No. 7 Vampire Diaries CW 5.4 million
No. 8 America's Got Talent NBC 4.3 million
No.9t gossip girl CW 4.1 million
No.9t Days of Our Lives NBC 4.1 million

ABC.com's Full Episode Player delivers a high-quality viewing experience to users and premium to advertisers, attracting a young, highly educated and loyal audience. Since Fall 2008, over 215 million episodes have been initiated through the ABC.com Full Episode Player. Last fall ABC.com launched a new short-form video player which allows users to embed videos throughout the web, including their own blogs and third-party social networking sites. The ABC.com short form player is home to over 2000 pieces of content, including original webisodes, exclusive sneak peeks and interviews with the stars of ABC's most popular series, as well as ABC.com's original daily online series "Start Now." ABC.com is available anytime, anywhere on mobile devices at m.abc.com.

Source: Nielsen Online, VideoCensus, September 2009

  [october 2009]  


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