or


[10/17/09 - 08:54 AM]
Ugly Betty Improves Its Time Period
ABC spins the numbers for Friday, October 16.

[via press release from ABC]

Ugly Betty Improves its Time Period

Some highlights on ABC's Friday night, including the 2-hour season premiere of Ugly Betty (on its new night) and ABC News' 20/20 at 10pm.

� Up against stiff competition from Game 1 of the MLB American League playoffs on Fox (LA Angels-NY Yankees) from 8-10pm, ABC's Ugly Betty drew 5.1 million viewers during its season opener, representing a 16% improvement for ABC in the time period year to year over its October 2008 average (4.4 million � Supernanny/Wife Swap originals).

� Betty posted ABC's top Women 18-34 number (1.6/6) in the time slot in 6 months � since 4/17/09.

� Betty finished #2 in its slot with Women 18-49 (1.9/6), behind only CBS' time-period established dramas (Ghost Whisperer/Medium)

� DVR Playback Note: Last season, Ugly Betty posted substantial gains through DVR playback, picking up an average of 800,000 viewers and an additional four-tenths of an Adult 18-49 rating point (+17%) from the initially reported Live + Same Day Numbers to the final L+7 DVR finals. With Household DVR penetration increasing from 27% to 33% year to year, series are seeing even bigger increases in the final playback numbers this season.

� Building on its Betty lead-in, 20/20 won the 10 o'clock hour in Adults 18-49 (2.0/6) and Adults 25-54 (2.5/7), beating CBS' original Numbers. The ABC newsmagazine topped NBC's Jay Leno in the hour by 2.0 million viewers (7.0 million vs. 5.0 million) and by 67% (2.0/6 vs. 1.2/4 � a new low for the NBC show).





  [october 2009]  
S
M
T
W
T
F
S
    


· 20/20 (ABC)
· JAY LENO SHOW, THE (NBC)
· NUMB3RS (CBS)
· SUPERNANNY (ABC)
· UGLY BETTY (ABC)
· WIFE SWAP (ABC)





most recent ratings | view all posts
[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.

[05/20/16 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The season finale of "Grey's Anatomy" leads the night among adults 18-49.

[05/19/16 - 08:43 AM]
Wednesday's Broadcast Ratings: "Empire" Rises with Its Season Finale
FOX tops the night among adults 18-49 while CBS is the most-watched network.

[05/18/16 - 08:58 AM]
Tuesday's Broadcast Ratings: "NCIS" Season Finale Sparks CBS Victory
Michael Weatherly's swan song leads the night in both total viewers and adults 18-49.

[05/17/16 - 01:25 PM]
Hallmark Channel Steals Saturday Night with Premiere of "Tulips in Spring"
The Hallmark Channel spins the numbers for the week of May 9-15.

[05/17/16 - 08:56 AM]
ESPN Delivers Best WNBA Regular-Season Audience Since 2001
ESPN spins the numbers for Saturday, May 14.

[05/17/16 - 08:29 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Hang Onto Demo Crown
The Peacock leads the night among adults 18-49 while ABC is the most-watched network.

[05/17/16 - 07:01 AM]
"60 Minutes" Makes Top 10 for the 22nd Time This Season
CBS spins the numbers for Sunday, May 15.