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[10/21/09 - 09:43 AM]
CBS Wins Tuesday in Viewers and Adults 25-54 for the Fifth Straight Week and in Adults 18-49 for the Fourth Time
CBS spins the numbers for Tuesday, October 20.
[via press release from CBS]

CBS WINS TUESDAY IN VIEWERS AND ADULTS 25-54 FOR THE FIFTH STRAIGHT WEEK AND IN ADULTS 18-49 FOR THE FOURTH TIME

"NCIS" Is the Night's Top Program in Viewers and Key Demos

"NCIS: Los Angeles" Posts Across-the-Board Increases From Last Week

"The Good Wife" Wins Its Time Period in Key Measures for the Fifth Straight Week

CBS won Tuesday in viewers and adults 25-54 for the fifth straight week and in adults 18-49 for the fourth time led by NCIS, the night's top program, according to Nielsen preliminary live plus same day ratings for Oct. 20.

NCIS won its time slot in households (12.7/20), viewers (20.60m), adults 25-54 (6.4/16) and adults 18-49 (4.7/13) for the fifth consecutive week. Compared to last week, NCIS was up +4% in adults 18-49 (from 4.5/13) and even in adults 25-54. Every episode of NCIS this season delivered more than 20 million viewers.

NCIS: LOS ANGELES was first in households (10.2/16), viewers (16.51m) and adults 25-54 (5.5/13) � all for the fifth consecutive week � and second in adults 18-49 (3.9/10). NCIS: LOS ANGELES was up +5% in households (from 9.7/15), +15% in adults 25-54 (from 4.8/11), +11% in adults 18-49 (from 3.5/09) and added +1.13m viewers (from 15.38m, +7%) compared to last week.

THE GOOD WIFE was first in households (8.6/15), viewers (12.90m), adults 25-54 (3.9/10) and adults 18-49 (2.7/07) for the fifth consecutive week. Compared to last week, THE GOOD WIFE was up +3% in adults 25-54 (from 3.8/10).

For the night, CBS was first in households (10.5/17), viewers (16.67m), adults 25-54 (5.3/13) for the fifth consecutive Tuesday and won adults 18-49 (3.8/10) for the fourth time in five weeks. CBS won every half-hour in viewers and adults 25-54 also for the fifth consecutive week.

Updated Tuesday ratings will be available this afternoon.

Editor's Note: According to updated Tuesday ratings, NCIS delivered its second largest audience ever (21.25m).

CBS WINS TUESDAY IN VIEWERS AND ADULTS 25-54 FOR THE FIFTH STRAIGHT WEEK AND IN ADULTS 18-49 FOR THE FOURTH TIME

"NCIS" Is the Night's Top Program in Viewers and Key Demos Posting its Second Largest Audience Ever

"NCIS: Los Angeles" Posts Across-the-Board Increases From Last Week

"The Good Wife" Wins Its Time Period in Viewers for the Fifth Straight Week; Posts Increases in Viewers and Adults 25-54 Versus Last Week

CBS won Tuesday in viewers and adults 25-54 for the fifth straight week and in adults 18-49 for the fourth time this season, led by NCIS, the night's top program, according to Nielsen live plus same day ratings for Oct. 20.

NCIS won its time slot in households (13.0/21), viewers (21.25m), adults 25-54 (6.5/17) and adults 18-49 (4.7/13) for the fifth consecutive week. This is NCIS's best household delivery ever, matches its best adults 25-54 delivery and for the third consecutive week this is NCIS's second largest audience ever.

Compared to last week, NCIS was up +1% in households (from 12.9/20), +2% in adults 25-54 (from 6.4/16), +4% in adults 18-49 (from 4.5/13) and added +210,000 viewers (from 21.04m, +1%). Every episode of NCIS this season delivered more than 20 million viewers, three delivered more than 21 million viewers.

NCIS: LOS ANGELES was first in households (10.2/16), viewers (16.48m) and adults 25-54 (5.5/13) � all for the fifth consecutive week � and second in adults 18-49 (3.9/10). NCIS: LOS ANGELES was up +5% in households (from 9.7/15), +15% in adults 25-54 (from 4.8/11), +11% in adults 18-49 (from 3.5/09) and added +1.10m viewers (from 15.38m, +7%) compared to last week.

THE GOOD WIFE was first in households (8.8/15) and viewers (13.26m), for the fifth consecutive week, second behind FOX's baseball coverage in both adults 25-54 (4.0/10) and adults 18-49 (2.8/08). Compared to last week, THE GOOD WIFE was up +1% in households (from 8.7/15), +5% in adults 25-54 (from 3.8/10), even in adults 18-49 and added +280,000 viewers (from 12.98m, +2%).

For the night, CBS was first in households (10.7/17), viewers (17.00m), adults 25-54 (5.3/13) for the fifth consecutive Tuesday and won adults 18-49 (3.8/10) for the fourth time in five weeks. CBS won every half-hour in viewers and adults 25-54 also for the fifth consecutive week.





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· GOOD WIFE, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)




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