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[10/30/09 - 10:03 AM]
The CW's "The Vampire Diaries" Soars to Series High
The CW spins the numbers for Thursday, October 29.

[via press release from The CW]

LIKE A BAT OUTTA ... !

THE CW'S "THE VAMPIRE DIARIES" SOARS TO SERIES HIGH

VAMPIRE DIARIES Scores its Best Adults 18-34 Ratings EVER and Matches Series High in Women 18-34

VAMPIRE Lands its Best Adults 18-49, Women 18-49 and Total Audience Since Debut

SUPERNATURAL Ties Season High in Adults 18-34 and Posts Second Largest Audience of the Season

Facing the World Series, The CW Delivers Its Best Thursday in 2 � Years With Adults 18-34

The CW's Thursday Continues to Build Year-to-Year

October 30, 2009 (Burbank, CA) � The CW's freshman smash THE VAMPIRE DIARIES shattered its previous record, delivering its best adults 18-34 (2.3/7) EVER, and matching its series high among women 18-34 (3.1/9), according to preliminary live plus same day Nielsen ratings for Thursday, Oct. 29, 2009. With these new benchmarks, THE VAMPIRE DIARIES also matched The CW's all-time high in the time period with women 18-34 and registered the network's best adults 18-34 ratings in the time period since October 2007.

The ever-so-timely Halloween-themed episode of THE VAMPIRE DIARIES, titled "Haunted," also scored its second best performance of the season in adults 18-49 (2.0/5), women 18-49 (2.6/7) and total viewers (4.2mil) ratings ever, behind only its series debut.

VAMPIRE DIARIES ranked second in the hour among women 18-34, females 12-34 (3.0/9) and female teens (2.6/9).

At 9:00p.m., The CW's SUPERNATURAL scared up another strong performance, matching its best ratings of the season in adults 18-34 (1.4/4) and delivering its second largest audience of the season (2.9 million).

Squaring off against the "World Series" on Fox, The CW scored its best Thursday in more than 2 � years (best since March 2007) among adults 18-34 (1.9/5). Last night marked The CW's second best performance of the season in women 18-34 (2.2/6), adults 18-49 (1.7/4) and total viewers (3.5mil).

Versus the same night a year ago, The CW's Thursday is up 69% in women 18-34, 19% in adults 18-34, 43% in women 18-49, 6% in adults 18-49 and 21% in female teens (1.7/6).

NOTE: The final ratings for The CW's Thursday dramas improved from this morning's preliminary ratings, particularly in the adult, women and teen demos, as �The Vampire Diaries� set new records for the show and The CW's Thursday 8-9:00p.m. time period. This revised release reflects those changes

LIKE A BAT OUTTA ... !

THE CW'S �THE VAMPIRE DIARIES� SOARS TO SERIES HIGH

VAMPIRE DIARIES Reaches Series Best in Adults 18-34 and Women 18-34; VAMPIRE Scores The CW's Highest Ratings EVER in Time Period with Women 18-34

VAMPIRE Posts its Best Adults 18-49, Women 18-49 and Total Audience Since Debut

VAMPIRE DIARIES Again Takes The Crown As Thursday's #1 Show in Female Teens

SUPERNATURAL Hits Season High in Adults 18-34 and Adults 18-49; Delivers Second Largest Audience of the Season

Facing the World Series, The CW Delivers Its Best Thursday in 2 � Years With Adults 18-34

The CW's Thursday Continues to Build Year-to-Year

October 30, 2009 (Burbank, CA) � The CW's freshman smash THE VAMPIRE DIARIES shattered its previous record, delivering its best women 18-34 (3.2/9) and adults 18-34 (2.4/7) performance EVER, according to Live Plus Same Day Nielsen ratings for Thursday, Oct. 29, 2009. With these new benchmarks, THE VAMPIRE DIARIES also set a new all-time high for The CW in the time period with women 18-34 and registered the network's best adults 18-34 ratings in the time period in almost 3 years (since January 2007).

The ever-so-timely Halloween-themed episode of THE VAMPIRE DIARIES, titled �Haunted,� also scored its second best performance of the season in adults 18-49 (2.0/5), women 18-49 (2.7/7) and total viewers (4.2mil), behind only its series debut.

VAMPIRE DIARIES once again ranked as Thursday night's #1 show among female teens (2.9/10).

VAMPIRE DIARIES ranked first in the hour among women 18-34 (tie), females 12-34 (3.1/9) and female teens (2.9/10).

At 9:00p.m., The CW's SUPERNATURAL scared up another strong performance, matching its best ratings of the season in adults 18-34 (1.5/4) and adults 18-49 (1.4/3-tie) and delivering its second largest audience of the season (2.9 million).

Squaring off against the �World Series� on Fox, The CW scored its best Thursday in more than 2 � years (best since March 2007) among adults 18-34 (1.9/5). Last night marked The CW's second best performance of the season in women 18-34 (2.3/6), adults 18-49 (1.7/4) and total viewers (3.6mil).

Versus the same night a year ago, The CW's Thursday is up 77% in women 18-34, 19% in adults 18-34, 43% in women 18-49, 6% in adults 18-49 and 36% in female teens (1.9/6).





  [october 2009]  
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· SUPERNATURAL (CW)
· VAMPIRE DIARIES, THE (CW)





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