or


[11/03/09 - 10:41 AM]
ABC Family's "13 Nights of Halloween 2009" Scares Up Event-Best Deliveries in Total Viewers and Across All Target Demos
ABC Family spins the numbers for the weeks of October 19-31.

[via press release from ABC Family]

Ratings Highlights for 13 Nights of Halloween: October 19-31, 2009 (Final National Ratings)

Driven by Halloween Movies "Goonies," "Hocus Pocus" and "Scooby Doo 2: Monsters Unleashed," ABC Family's "13 Nights of Halloween 2009" Scares Up Event-Best Deliveries in Total Viewers and Across All Target Demos

With "13 Nights of Halloween," ABC Family is Cable's No. 1 Ad-Supported Network in Females 12-34, and Scores Top 5 Ranks Among Core Women and Teen Categories

The October 24 Airing of "Hocus Pocus" Ranks as the Event's Most-Watched Telecast in Total Viewers, Adults 18-34, Adults 18-49 and Core Women, While the Network Premiere of "Edward Scissorhands" Spooks Up Event-Best Ratings Among Teens

The 11th Annual "13 Nights of Halloween" Garners Impressive Double-Digit Percent Increases Over Last Year's Event in Total Viewers and across Target Demos

13 Nights of Halloween 2009

Driven by high-performing theatricals "Hocus Pocus," "Edward Scissorhands" and "Goonies," ABC Family's 11th annual "13 Nights of Halloween" scared up event-best deliveries in Total Viewers (1.4 million), Adults 18-34 (372,000), Women 18-34 (225,000), Adults 18-49 (665,000), Women 18-49 (397,000), Viewers 12-34 (602,000) and Females 12-34 (368,000).

� With "13 Nights of Halloween," ABC Family stood as ad-supported cable's No. 1 network in the daypart in core Females 12-34, and placed among cable's Top 5 networks in Women 18-34 (No. 4), Women 18-49 (No. 5), Teens 12-17 (No. 4 � 231,000) and Female Teens (No. 3 � 143,000).

� The Saturday, October 24th showing of "Hocus Pocus" (6:00 � 8:00 p.m.) bewitched the stunt's largest audience in several target measures, including Total Viewers (2.5 million), Adults 18-34 (791,000/1.2 rating), Women 18-34 (555,000/1.6 rating), Adults 18-49 (1.3 million/1.0 rating), Women 18-49 (894,000/1.4 rating), Viewers 12-34 (1.0 million/1.1 rating - tie) and Females 12-34 (736,000/1.6 rating).

o Impressively, the October 24th showing of "Hocus Pocus" was October 09's No. 2 movie on all basic cable in Women 18-34.

� Among ABC Family's younger demo set, the network premiere of "Edward Scissorhands" qualified as the stunt's most-watched telecast in Teens 12-17 (514,000/2.1 rating), Female Teens (309,000/2.6 rating) and Viewers 12-34 (1.0 million/1.1 rating - tie)

� Versus last year's event, "13 Nights of Halloween 2009" grew by impressive double-digit percentages, including by 17% in Total Viewers (1.4 million vs. 1.2 million), by 19% in Adults 18-34 (372,000 vs. 313,000), by 22% in Adults 18-49 (665,000 vs. 545,000) and by 20% in Viewers 12-34 (602,000 vs. 503,000).

o Year-to-year increases in core women were equally impressive, up by 20% in Women 18-34 (225,000 vs. 188,000), by 26% in Women 18-49 (397,000 vs. 314,000) and by 17% in Females 12-34 (368,000 vs. 314,000)

Source: Nielsen Media Research (National Ratings, Live + SD. 13 Nights of Halloween 09: 10/19/09-10/31/09, Monday, 10:00 � 11:00 p.m.; Tuesday � Sunday, 8:00 � 10:00 p.m.). Program ranks based on minimum 2 telecasts.





  [november 2009]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.

[07/18/16 - 03:12 PM]
"Power" Season Three Premiere Shatters Starz Original Series Viewership Records
Starz spins the numbers for Sunday, July 17.

[07/18/16 - 12:36 PM]
Digital Platforms Drive HBO's Spring Shows to Series Highs
HBO spins the numbers for the spring to date.

[07/18/16 - 08:33 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Pulls Back in Front
The Alphabet wins the night among total viewers and adults 18-49.

[07/17/16 - 01:27 PM]
Saturday's Broadcast Ratings: ABC Tops Modest Evening in Viewers, Demos
The Alphabet wins the night with under three million viewers and a 0.5 rating among adults 18-49.

[07/17/16 - 01:17 PM]
Friday's Broadcast Ratings: NBC Tops Demo Race with "Got Talent" Encore
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[07/15/16 - 09:09 AM]
Thursday's Broadcast Ratings: CBS Tops Charts as "Big Brother" Rises
The Eye leads the night in both total viewers and adults 18-49.

[07/14/16 - 08:46 AM]
Wednesday's Broadcast Ratings: NBC, "America's Got Talent" Claim Top Spots
The Peacock's summer franchise holds off "The ESPY Awards" on ABC and "Big Brother" on CBS.

[07/13/16 - 12:40 PM]
"VH1's Hip Hop Honors" Scores More Than Three Million Viewers
VH1 spins the numbers for Monday, July 11.