or


[11/03/09 - 10:41 AM]
ABC Family's "13 Nights of Halloween 2009" Scares Up Event-Best Deliveries in Total Viewers and Across All Target Demos
ABC Family spins the numbers for the weeks of October 19-31.

[via press release from ABC Family]

Ratings Highlights for 13 Nights of Halloween: October 19-31, 2009 (Final National Ratings)

Driven by Halloween Movies "Goonies," "Hocus Pocus" and "Scooby Doo 2: Monsters Unleashed," ABC Family's "13 Nights of Halloween 2009" Scares Up Event-Best Deliveries in Total Viewers and Across All Target Demos

With "13 Nights of Halloween," ABC Family is Cable's No. 1 Ad-Supported Network in Females 12-34, and Scores Top 5 Ranks Among Core Women and Teen Categories

The October 24 Airing of "Hocus Pocus" Ranks as the Event's Most-Watched Telecast in Total Viewers, Adults 18-34, Adults 18-49 and Core Women, While the Network Premiere of "Edward Scissorhands" Spooks Up Event-Best Ratings Among Teens

The 11th Annual "13 Nights of Halloween" Garners Impressive Double-Digit Percent Increases Over Last Year's Event in Total Viewers and across Target Demos

13 Nights of Halloween 2009

Driven by high-performing theatricals "Hocus Pocus," "Edward Scissorhands" and "Goonies," ABC Family's 11th annual "13 Nights of Halloween" scared up event-best deliveries in Total Viewers (1.4 million), Adults 18-34 (372,000), Women 18-34 (225,000), Adults 18-49 (665,000), Women 18-49 (397,000), Viewers 12-34 (602,000) and Females 12-34 (368,000).

� With "13 Nights of Halloween," ABC Family stood as ad-supported cable's No. 1 network in the daypart in core Females 12-34, and placed among cable's Top 5 networks in Women 18-34 (No. 4), Women 18-49 (No. 5), Teens 12-17 (No. 4 � 231,000) and Female Teens (No. 3 � 143,000).

� The Saturday, October 24th showing of "Hocus Pocus" (6:00 � 8:00 p.m.) bewitched the stunt's largest audience in several target measures, including Total Viewers (2.5 million), Adults 18-34 (791,000/1.2 rating), Women 18-34 (555,000/1.6 rating), Adults 18-49 (1.3 million/1.0 rating), Women 18-49 (894,000/1.4 rating), Viewers 12-34 (1.0 million/1.1 rating - tie) and Females 12-34 (736,000/1.6 rating).

o Impressively, the October 24th showing of "Hocus Pocus" was October 09's No. 2 movie on all basic cable in Women 18-34.

� Among ABC Family's younger demo set, the network premiere of "Edward Scissorhands" qualified as the stunt's most-watched telecast in Teens 12-17 (514,000/2.1 rating), Female Teens (309,000/2.6 rating) and Viewers 12-34 (1.0 million/1.1 rating - tie)

� Versus last year's event, "13 Nights of Halloween 2009" grew by impressive double-digit percentages, including by 17% in Total Viewers (1.4 million vs. 1.2 million), by 19% in Adults 18-34 (372,000 vs. 313,000), by 22% in Adults 18-49 (665,000 vs. 545,000) and by 20% in Viewers 12-34 (602,000 vs. 503,000).

o Year-to-year increases in core women were equally impressive, up by 20% in Women 18-34 (225,000 vs. 188,000), by 26% in Women 18-49 (397,000 vs. 314,000) and by 17% in Females 12-34 (368,000 vs. 314,000)

Source: Nielsen Media Research (National Ratings, Live + SD. 13 Nights of Halloween 09: 10/19/09-10/31/09, Monday, 10:00 � 11:00 p.m.; Tuesday � Sunday, 8:00 � 10:00 p.m.). Program ranks based on minimum 2 telecasts.





  [november 2009]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[03/05/15 - 11:17 AM]
Jimmy Fallon and Seth Meyers Deliver Decisive February Sweep Wins
NBC spins the late-night numbers for the February sweeps period.

[03/05/15 - 09:33 AM]
Series Premiere of "CSI: Cyber" Posts Significant Gains in the Time Period and Versus Year Ago
CBS spins the numbers for Wednesday, March 4.

[03/05/15 - 08:44 AM]
"Best of the Blinds" Encore Recap of "The Voice" Delivers NBC's Best Ratings in Its Slot Since November 12
NBC spins the numbers for Wednesday, March 4.

[03/05/15 - 08:41 AM]
ABC Delivers 3 of the Top 4 TV Shows on Wednesday in Adults 18-49
ABC spins the numbers for Wednesday, March 4.

[03/05/15 - 08:30 AM]
Wednesday's Broadcast Ratings: "Empire" Remains Unstoppable for FOX
The network's juggernaut climbs to a 5.7 rating among adults 18-49.

[03/05/15 - 07:27 AM]
"Nightline" Wins First-Ever February Sweep in New Time Period; Wins Third of the Last Fourth Sweeps
ABC spins the late-night numbers for the February sweeps period.

[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/04/15 - 08:29 AM]
ABC Takes Second on Tuesday in Adults 18-49 and Grows Year to Year
ABC spins the numbers for Tuesday, March 3.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 09:29 AM]
"60 Minutes" Make the Top 10 for the 13th Time This Season
CBS spins the numbers for Sunday, March 1.