Quick Take for Monday, November 2, 2009
(National Live + Same Day Program Ratings)
ABC is Monday's No. 1 Non-Sports Network, Beating CBS by 3.0 Million Viewers and NBC by 9.2 Million Viewers
"DWTS" Is Monday's Most-Watched Series Program for the 7th Week in a Row
"Castle" Dominates NBC's "Jay Leno" With its Largest Margins to Date
in Total Viewers and Adults 18-49 for the 2nd Straight Week
Monday Night (8:00-11:00 p.m.)
ABC stood as the night's most-watched non-sports network (14.4 million) on Monday, beating CBS by 3.0 million viewers (11.4 million) and NBC by 9.2 million viewers (5.2 million).
"Dancing with the Stars" (8:00-10:02 p.m.)
Up against the World Series, ABC's "Dancing with the Stars" ranked as TV's most-watched series program (16.7 million) on Monday for the 7th week in a row. "Dancing with the Stars" outperformed NBC's original dramas, "Heroes"/"Trauma" by 10.9 million viewers (16.7 million vs. 5.8 million) and by 55% in Adults 18-49 (3.4/8 vs. 2.2/5) in the 2-hour time period.
� "DWTS" won its 2-hour time period for the 6th week running among Women 18-49 (4.8/12) and Women 25-54 (6.4/14).
"Castle" (10:02-11:00 p.m.)
For the 2nd consecutive week, ABC's "Castle" outperformed NBC's "Jay Leno" in the 10 o'clock hour with its largest margins to-date in both Total Viewers (+5.5 million viewers � 9.4 million vs. 3.9 million) and Adults 18-49 (+100% - 2.4/6 vs. 1.2/3). The sophomore drama saw week-to-week increases among Adults 18-34 (+6% - 1.8/5 vs. 1.7/5) and Women 18-34 (+10% - 2.3/7 vs. 2.1/6), posting season highs in both measures.
� One of TV's biggest gainers in the 10 o'clock hour this season, ABC's "Castle" is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.7 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+21%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.
� On average, "Castle" is improving the time period year to year for ABC, growing its hour over the same nights last year with "Boston Legal" in both Total Viewers (+1.5 million � 10.5 million vs. 9.0 million) and Adults 18-49 (+13% - 2.7/7 vs. 2.4/6).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (National, Live + Same Day Program Ratings), 11/02/09. DVR Playback = 9/21-10/18/09.