or


[11/03/09 - 10:20 AM]
ABC Posts Its Best Viewer and Young Adult Numbers in 4 Weeks
ABC spins the numbers for the week of October 26-November 1.

[via press release from ABC]

Primetime Ratings Report For the week of October 26, 2009 (Based on National Live + Same Day Program Ratings)

Growing its Overall Audience for the 3rd Week in a Row, ABC Posts its Best Viewer and Young Adult Numbers in 4 Weeks

ABC Airs 7 of the Week's Top 20 TV Programs in Adults 18-49, Including the Top 2 Scripted Shows and the Top 4 Freshman Series

Season to Date Excluding Sports, ABC Ranks No. 1 in Adults 18-49

Against "Leno," ABC's Scripted Series Grow 16% in the 10pm Hour Year to Year

Growing its Audience for the 3rd Straight Telecast, "DWTS" Draws a Best- Since-Premiere Number and Continues its Run as Monday's Most-Watched Show

Hitting Season Highs in Viewers & Young Adults, ABC's "Castle" Beats NBC's "Leno" by Best-Ever Margins, Drawing the Series' Biggest Audience in 7 Months

"DWTS the Results" Marks a Tuesday Season High in Viewers for 3rd Straight Week

Attracting its Largest Audience Since its Debut, ABC's "the forgotten" Tops NBC's "Jay Leno" in Viewers and Young Adults for the 3rd Week in a Row

TV's No. 1 Non-Sports Net on Wednesday, Each of ABC's Wednesday Series Grow Their Adult 18-49 Numbers Opposite the World Series

Achieving a Best-Since-Debut Adult 18-49 Rating, "The Middle" Finishes As the No. 1 Non-Sports Show in its Time Slot in Viewers and Young Adults

"Modern Family" Hits Series Highs in Adults 18-34, Key Men, Teens and Kids

Up Year to Year, ABC is Thursday's No. 1 Non-Sports Network in Adults 18-49

"FlashForward" is the No. 1 Series in its Slot for the 6th Straight Week in Adults 18-34

"Grey's" is Thursday's No. 1 TV Series in Adults 18-49 for the 5th Week Running

"Private Practice" is the Top Series in its Hour for the 5th Consecutive Thursday

Hitting a Season-High Against Fox's World Series, ABC is Sunday's No. 1 Non-Sports Network, Topping CBS by 55% and NBC by 113% in Adults 18-49

"Home Edition" Grows its Overall Audience for the 3rd Straight Week

ABC's "Desperate Housewives" Posts a Season High in Adults 18-49, While Earning its Top Adult 18-34 Number in More than 9 Months

WEEK No. 6:

During the week of October 26, 2009, which included the first 4 nights of the November Sweep, ABC finished No. 2 to a sports-fueled Fox (w/Games 1-4 of the World Series and a big Sunday NFL Vikings-Packers overrun) across each of the key Adult demographics: AD18-34 (2.2/7), AD18-49 (2.7/8) and AD25-54 (3.3/8). In Adults 18-49, ABC (2.7/8) topped third-place CBS by 17% (2.3/6) and fourth-place NBC by 42% (1.9/5). The Net beat its broadcast competition on Monday and finished as the No. 1 non-sports network on Wednesday, Thursday and Sunday. In fact season to date excluding sports, ABC stands as the No. 1 TV network among Adults 18-49 (3.2/9 � tied w/Fox), leading CBS by 3% (3.1/8) and NBC by 45% (2.2/6).

� ABC grew its overall audience for the 3rd straight week, registering its strongest performance in 4 weeks in Total Viewers (9.5 million) and Adults 18-49 (2.7/8) � since w/o 9/28/09.

� Opposite "Leno," ABC's scripted series are up in the 10:00 p.m. hour year to year. On average through 6 weeks this season (Most Current), ABC is up in the 10 o'clock hour with its scripted series programming against "Leno" by +16% in the key Adult 18-49 sales demo (2.9/8 vs. 2.5/7), over its Monday-Thursday performance last year at this point with scripted programming. The Net is up or even on all 4 nights where it programs scripted series in the 10:00 p.m. hour opposite "Leno": Monday - "Castle" +13%, Tuesday - "the forgotten" +10% and Thursday - "Private Practice" +47%, while on Wednesday "Eastwick" is holding even year to year. In fact on advertiser-coveted Thursday night, ABC's "Private Practice" stands as TV's No. 1 10 o'clock series on any network this season.

Rankings: ABC claimed 7 of the week's Top 20 shows in Adults 18-49, including TV's Top 2 scripted programs with "Grey's Anatomy" (top for 5th time in 6 weeks) and "Desperate Housewives": "Grey's Anatomy" � No. 6, "Desperate Housewives" � No. 8, "Modern Family" � No. 12, "Dancing with the Stars" and "Private Practice" tied at No. 15 and "Home Edition" and "Brothers & Sisters" tied at No. 20. The Net aired 4 of the week's Top 15 most-watched television programs overall: "DWTS" � No. 5, "DWTS Results" � No. 11, "Housewives" � No. 12 and "Grey's" � No. 13. "DWTS" stood as the most-watched non-sports program of the week. ABC once again delivered the Top 2 TV shows for the week across all key Women demos (W18-34/W18-49/W25-54) with "Grey's" and "Housewives." ABC aired TV's Top 4 freshman series during the week with Adults 18-49, with "Modern Family," "Cougar Town," "FlashForward" and "The Middle," respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

Matching its largest audience of the night in over 5 months (since 5/11/09), ABC stood as TV's most-watched network (15.0 million) on Monday for the 3rd straight week, beating CBS by 5.3 million viewers (9.7 million), Fox by 8.9 million viewers (6.1 million) and NBC by 9.6 million viewers (5.4 million). In Adults 18-49 (3.2/8), ABC topped CBS by 7% (3.0/8), Fox by 28% (2.5/6) and NBC by 68% (1.9/5).

"Dancing with the Stars" (8:00-10:02 p.m.)

Building on the previous week's telecast for the 3rd straight week and drawing its largest audience since its season premiere, ABC's "Dancing with the Stars" ranked as TV's most-watched program (17.4 million) on Monday for the 5th time in 6 airings and for 3 straight weeks. In viewers and young adults, "Dancing with the Stars" (17.4 million & 3.6/9) bettered Fox's first-run "So You Think You Can Dance"/"Lie to Me" combo (6.1 million & 2.5/6) and NBC's original dramas, "Heroes"/"Trauma" (5.7 million & 2.2/6) in the 2-hour time period.

� "DWTS" won its 2-hour time period for the 5th straight week among Women 18-49 (5.1/12) and Women 25-54 (6.8/15), qualifying as Monday's No.1 program in both key Women Demos.

"Castle" (10:02-11:00 p.m.)

ABC's "Castle" outperformed NBC's "Jay Leno" in the 10 o'clock hour with its largest margins to date in both Total Viewers (+5.3 million viewers � 10.0 million vs. 4.7 million) and Adults 18-49 (+92% - 2.5/7 vs. 1.3/4). In addition, the sophomore drama registered season highs in Total Viewers (10.0 million) and Adults 18-49 (2.5/7), attracting the show's largest audience in 7 months (since 3/16/09) and the series' 3rd largest Total Viewer count overall.

� One of TV's biggest gainers in the 10 o'clock hour this season, ABC's "Castle" is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.6 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+26%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

� On average, "Castle" is improving the time period year to year for ABC, growing its hour over the same nights last year with "Boston Legal" in both Total Viewers (+1.1 million � 10.3 million vs. 9.2 million) and Adults 18-49 (+8% - 2.6/7 vs. 2.4/6).

Tuesday

Growing over the previous Tuesday in viewers and young adults for the 3rd straight week, ABC registered its strongest performance on the night in Total Viewers (10.8 million) and Adults 18-49 number (2.6/7) since premiere Tuesday (9/22/09).

"It's the Great Pumpkin, Charlie Brown" (8:00-9:00 p.m.)

ABC's special annual telecast of "It's the Great Pumpkin, Charlie Brown" attracted 8.8 million viewers and a 2.7 rating, 7 share in Adults 18-49, delivering the Net's best numbers in the 8 o'clock hour in 5 weeks � since 9/22/09. The animated Halloween special ranked as the night's No. 1 telecast and won its hour among Kids 2-11, beating the combined performances of CBS, NBC, Fox and the CW by 5% (4.4/14 vs. 4.2/13). Further, the PEANUTS holiday classic posted the Net's highest Kids 2-11 rating in the time period in over 11 months � since 11/25/08.

"Dancing with the Stars the Results Show" (9:00-10:01 p.m.)

Building on its lead-in in viewers and young adults, ABC's "Dancing with the Stars the Results" drew 15.2 million viewers and a 3.0 rating 7 share, leading Tuesday's 9 o'clock hour in Total Viewers. Building week to week for its 3rd consecutive airing, "DWTS the Results" marked a season high at 9:00 p.m. in Total Viewers. "DWTS the Results" outperformed the second hour of Fox's "So You Think You Can Dance" be its widest margins yet in both Total Viewers (+9.2 million � 15.2 million vs. 6.0 million) and Adults 18-49 (+25% - 3.0/7 vs. 2.4/6). In a Dance-Off double elimination, actor, producer, director Melissa Joan Hart and professional snowboarder Louis Vito were the eighth and ninth dancers, respectively, to be eliminated from the competition this season.

"the forgotten" (10:01-11:00 p.m.)

Drawing its largest audience since its series premiere (9/22/09), ABC's "the forgotten" topped NBC's "Jay Leno" for the 3rd week running in both Total Viewers (+2.2 million � 8.3 million vs. 6.1 million) and Adults 18-49 (+11% - 2.0/5 vs. 1.8/5). "the forgotten" finished second in the hour in viewers and young adults, while ranking No. 1 among Women 18-49 (2.6/7) and Adults 25-54 (2.6/7-tied).

� On average, "the forgotten" is improving the time period year to year for ABC, growing its hour over the same nights last year by 5% in Viewers (8.5 million vs. 8.1 million) and by 10% in Adults 18-49 (2.3/6 vs. 2.1/6).

� "the forgotten" is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.1 million viewers and an additional 4-tenths of an Adult 18-49 rating point (+14%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

Wednesday

ABC finished as the No. 1 non-sports network on Wednesday night among Adults 18-49 (2.4/6).

� Despite going up against Game 1 of the 2009 World Series (NY Yankees-Philadelphia Phillies) on the night, ABC posted its highest-rated Wednesday in 4 weeks (since 9/30/09) among Adults 18-49, surging by 9% over the prior week (2.4/6 vs. 2.2/6). In fact each of ABC's Wednesday series increased week to week.

� With "Modern Family" and "Cougar Town," ABC delivered the Top 2 series telecasts on Wednesday across the key Adult demos (AD18-34/AD18-49/AD25-54).

"The Middle" (8:30-9:00 p.m.)

Building on its lead-in at 8:30 p.m. (a replay of "It's the Great Pumpkin, Charlie Brown"), ABC's "The Middle" finished as the No. 1 non-sports TV show in its half-hour among Total Viewers (6.5 million) and Adults 18-49 (2.2/6).

� "The Middle" was up week to week by 10% in Adults 18-49 (2.2/6 vs. 2.0/6), to post a best-since premiere number. The new comedy hit series-highs with Men 18-34, Teens 12-17 and Kids 2-11.

"Modern Family" (9:00-9:30 p.m.)

Shooting up from its lead-in by 68% in Adults 18-49, ABC's "Modern Family" beat out its non-sports competitors at 9:00pm to qualify as the No. 1 TV series of the night (3.7/9).

� "Modern Family" was up week to week in Total Viewers (+7%) Adults 18-49 (+9%), hitting its best young adult number in 4 weeks � since 9/30/09. Although it faced the World Series, the freshman ABC comedy achieved series-high numbers in Adults 18-34, key Men (M18-34/M18-49), Teens 12-17 and Kids 2-11.

� "Modern Family" is exhibiting big increases over its first-reported numbers through DVR playback, jumping by 1.2 million viewers and by an additional 7-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"Cougar Town" (9:30-10:01 p.m.)

Following its lead, ABC's "Cougar Town" defeated its non-sports competition at 9:30 p.m. and finished as the No. 2 TV series on Wednesday in Adults 18-49 (3.2/8).

� "Cougar Town" gained week to week in viewers and young adults, while hitting a best-since-premiere number with Men 18-34.

� Like its lead-in, "Cougar Town" is producing gains over its first-reported numbers through DVR playback, increasing by 1.1 million viewers and by an additional 5-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"Eastwick" (10:01-11:00 p.m.)

ABC's "Eastwick" continued to beat NBC's "Jay Leno" in the 10 o'clock hour, leading by 20% this week among Adults 18-49 (1.8/5 vs. 1.5/4).

� "Eastwick" built its Adult 18-49 audience by 13% over the prior week (1.8/5 vs. 1.6/4), tallying its best number in 3 weeks.

� "Eastwick" is seeing notable bumps over its first-reported numbers through DVR playback, surging by 1.0 million viewers and by an additional 4-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

Thursday

For the 2nd night in a row against Fox's 2009 World Series coverage (Game 2: NY Yankees-Philadelphia Phillies), ABC stood as the No. 1 non-sports network among Adults 18-49 (3.8/10), beating CBS by 6% (3.6/9) and NBC by 58% (2.4/6). ABC won the night over the World Series across all key Women demos: W18-34 (5.3/14), W18-49 (5.4/14) and W25-54 (5.8/13)

� Despite facing the World Series this year and no game on the year-ago night (10/30/08), ABC was up year to year on the opening night of the November Sweep by 6% in Adults 18-49 (3.8/10 vs. 3.6/10) and by 13% in Adults 18-34 (3.6/10 vs. 3.2/9). NBC and CBS were both down year-to-year. In fact ABC has been up over the year-ago Thursday for 3 weeks in a row with Adults 18-49 and for 5 straight weeks in Adults 18-34.

"FlashForward" (8:00-9:00 p.m.)

ABC freshman "FlashForward" finished a solid second against its non-sports competition in the 8 o'clock hour to CBS' veteran "Survivor" in Total Viewers (8.9 million) and Adults 18-49 (2.7/7), leading NBC's comedies ("Community"/"Parks and Recreation") by 3.8 million viewers and by 35% in young adults (5.1 million & 2.0/6). The top non-sports show in its hour among Adults 18-34 (2.4/7-tie), the freshman ABC drama qualified as the No. 1 regular series telecast in its hour for the 6th week in a row.

� The top gainer for any new series this season in DVR playback, "FlashForward" surges over the first-reported numbers by 1.9 million viewers and by 9-tenths of an Adult 18-49 rating point (+35%) from the Live + Same Day Numbers to the Live + 7 Day DVR finals.

"Grey's Anatomy" (9:00-10:01 p.m.)

ABC's "Grey's Anatomy" (5.2/13) registered as Thursday's No. 1 series telecast in Adults 18-49 for the 6th straight week. Leading its series competition in the 9 o'clock hour by wide margins, "Grey's" defeated CBS' "CSI" by 53% (3.4/8) and NBC's comedy combo "The Office"/"30 Rock" by 41% (3.7/9). Coming in ahead of the World Series, "Grey's" placed as the No. 1 TV show of the night among Adults 18-34 (5.1/14 �tie).

� TV's most-popular show in DVR playback, "Grey's Anatomy" jumps over the first-reported numbers by 3.0 million viewers and by an additional 1.5 Adult 18-49 rating points (+24%) from the Live + Same Day Numbers to the Live + 7 Day DVR finals.

"Private Practice" (10:01-11:00 p.m.)

"Private Practice" qualified as the No. 1 non-sports show in the 10 o'clock hour for the 5th week running among Adults 18-34 (3.4/10) and Adults 18-49 (3.6/9-tie). Outperforming the World Series, the ABC drama won its hour for the 5th consecutive week in key Women: W18-34 (5.4/15) and W18-49 (5.4/13).

� Like its lead-in, "Private Practice" sees impressive DVR gains from the first-reported numbers, shooting up by 1.8 million viewers and by 1.0 Adult 18-49 rating points (+24%) from the Live + Same Day Numbers to the Live + 7 Day DVR finals.

Friday

"Supernanny" (8:00-9:00 p.m.)

"Supernanny" built on its prior week's season premiere by 4% in Total Viewers (4.7 million vs. 4.5 million) and by 18% in Adults 18-49 (1.3/4 vs. 1.1/4).

"20/20" (10:00-11:00 p.m.)

ABC News' "20/20," with Elizabeth Vargas' two "Vanished" reports drew 7.3 million viewers and a 1.7 rating 6 share in Adults 18-49. The ABC newsmagazine attracted its largest overall audience on the night in 7 months (since 3/27/09), while ranking No. 1 in its hour in the key young adult demo. "20/20" also led its time period among Women 18-34 (1.5/5) and Women 18-49 (2.2/7), taking the top spot in the latter Women demo for the 5th time in 6 telecasts this season.

Sunday

Once again facing big professional sports competition on Sunday night from Fox with a huge NFL overrun leading into Game 4 of the 2009 World Series (NY Yankees-Philadelphia Phillies), ABC remained the No. 1 non-sports network in Total Viewers (10.5 million) and Adults 18-49 (3.4/8). In fact among Adults 18-49, ABC towered over its non-sports competition, beating CBS by 55% (2.2/6) and NBC by 113% (1.6/4).

� Despite facing the World Series, ABC grew its Adult 18-49 audience on Sunday night for the 2nd week in a row to match a season high on the evening.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

ABC's "Extreme Makeover: Home Edition" finished as the No. 1 non-sports TV show in the 8 o'clock hour among Adults 18-49 (3.3/8-tie).

� "Home Edition" increased its overall audience (10.8 million) for the 3rd straight week, while hitting season-highs with young Women (W18-34/W18-34).

"Desperate Housewives" (9:00-10:01 p.m.)

ABC's "Desperate Housewives" once again registered as Sunday's No. 1 TV series in Total Viewers (14.1 million) and Adults 18-49 (5.0/12), qualifying as the night's most-watched entertainment program on all 6 weeks this season and for 4 weeks running among Adults 18-49.

� Growing its young adult audience for the 2nd consecutive week, ABC's "Housewives" tied its season-high among Adults 18-49, equaling its best number in over 7 months � since 3/15/09. "Housewives" hit its highest Adult 18-34 rating (4.3/11-tie) in more than 9 months � 1/11/09.

� "Housewives" is generating an even bigger increase this season than last over its first-reported numbers through DVR playback, picking up an average 1.6 million viewers and an additional 7-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"Brothers & Sisters" (10:01-11:00 p.m.)

ABC's "Brothers & Sisters" continued to beat out its CBS drama competition in the 10 o'clock hour, outdelivering "Cold Case" by 6% in Total Viewers (9.5 million vs. 9.0 million) and by 94% in Adults 18-49 (3.3/9 vs. 1.7/7).

� "Brothers & Sisters" equaled the series' highest Adult 18-49 rating since March � since 3/22/09.

� Like its lead-in, "Brothers & Sisters" is seeing a sizeable uptick this season over its first-reported numbers through DVR playback (also bigger than last season), picking up an average 1.2 million viewers and an additional 5-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 10/26/09, unless stated otherwise.





  [november 2009]  
S
M
T
W
T
F
S


· 20/20 (ABC)
· 30 ROCK (NBC)
· BOSTON LEGAL (ABC)
· BROTHERS & SISTERS (ABC)
· CASTLE (ABC)
· COMMUNITY (YAHOO)
· COUGAR TOWN (TBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EASTWICK (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· FLASH FORWARD (ABC)
· FORGOTTEN, THE (ABC)
· GREY'S ANATOMY (ABC)
· HEROES (NBC)
· JAY LENO SHOW, THE (NBC)
· LIE TO ME (FOX)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· PRIVATE PRACTICE (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· SUPERNANNY (ABC)
· SURVIVOR (CBS)
· TRAUMA (NBC)









most recent ratings | view all posts
[11/28/14 - 10:29 AM]
Thursday's Broadcast Ratings: NFL Cooks Up Thanksgiving Victory for NBC
A special Thursday edition of "Sunday Night Football" leads the night for the Peacock.

[11/28/14 - 08:25 AM]
Seahawks-49ers Delivers the Best-Ever Rating for Thanksgiving Primetime Game in Metered-Market Households
NBC spins the numbers for Wednesday, November 26 and Thursday, November 27.

[11/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: CBS Closes November Sweeps on Top
The Eye's "Criminal Minds" leads the night in both total viewers and adults 18-49.

[11/28/14 - 07:59 AM]
"The NFL on CBS" Thanksgiving Day Game Rates as Highest in 16 Years
CBS spins the numbers for Thursday, November 27.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.