[11/03/09 - 01:40 PM]
USA Is "White" Hot!
USA spins the numbers for the week of October 26-November 1.

[via press release from USA]


New Original Hit Series WHITE COLLAR Retains 94% of Premiere Total Viewer Audience

NEW YORK, NEW YORK � November 3, 2009 �. USA regained its position as the top network in cable this week, delivering more total viewers (2.58 million, +12% more then ESPN) and households (2.58 million, +11% more then ESPN) than any other network and more P25-54 (1.47 million, +45% more then TNT), P18-49 (1.32 million, +30% over TNT), and P18-34 (571,000, +12% over TNT) than any entertainment competitor on cable. The top household coverage rating in basic cable prime was also belonged to USA this week (2.61, +0.26 over ESPN). USA was the only cable network to deliver over 2.5 million households in prime this week.

USA outperformed The CW this week, delivering +68% more total viewers, +7% more P18-49 and +36% more P25-54, than the broadcaster, and registered victories over "Big 4" broadcast networks in 10 primetime hours this week (M-Su 8P-11P) thanks to USA Originals MONK and WHITE COLLAR, WWE MONDAY NIGHT RAW, and hot acquired series NCIS and HOUSE.

� This week's episode of WHITE COLLAR retained 94% of its premiere's total viewer audience, remaining above the 5 million viewer threshold. WHITE COLLAR is the only drama, on any cable network, to draw over 5 million viewers in this timeslot since the series premiere of PSYCH in July 2006.

� WHITE COLLAR and MONK were the most watched original dramas on cable this week with 5.08 million and 4.69 million total viewers respectively, and 3.58 million and 3.29 million households. These were the top two telecasts on cable Friday night in P25-54 (Monk 1.82 million / WC 1.64 million) and P18-49 (WC 1.63 million / Monk 1.36 million) and Friday's top two entertainment telecasts on cable in drawing P18-34 viewers (WC 697,000 / Monk 522,000).

� WWE RAW had its best night in weeks, showing week to week gains of over 20% in key demos and total viewers while adding nearly a million to the total viewer audience this week. WWE RAW was the most watched entertainment program in cable prime this week, taking the top two telecasts and delivering the most P25-54 (2.71 million), P18-49 (2.73 million), and total viewers (5.60 million). RAW delivered more households than any other entertainment show on cable (3.66 million) this week

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [november 2009]  


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