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[11/05/09 - 02:31 PM]
Conan O'Brien Leads the Week of OcT. 26-30 in the Key Late-Night Race of Adults 18-49
NBC spins the late-night numbers for the week of October 26-30.

[via press release from NBC]

CONAN O'BRIEN LEADS THE WEEK OF OCT. 26-30 IN THE KEY LATE-NIGHT RACE OF ADULTS 18-49

'TONIGHT' TOPS THE CBS AND ABC COMPETITION IN ADULTS 18-49 AND ADULTS, MEN AND WOMEN 18-34

UNIVERSAL CITY, Calif. - November 5, 2009 - NBC's "The Tonight Show with Conan O'Brien" has won the week of October 26-30 in the key late-night demographic of adults 18-49 over CBS's "Late Show with David Letterman" and the ABC lineup of "Nightline" and "Jimmy Kimmel Live." Conan also delivered bigger audiences for the week than did the ABC or CBS competition in adults, men and women 18-34.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" tied for #1 in 18-49 rating and delivered bigger viewer totals than CBS's "Late Late Show with Craig Ferguson" or ABC's "Kimmel" in adults, men and women 18-34.

The median age of Conan's audience last week was 47.2, nine years younger than Letterman's 56.2 and more than 10 years younger than "Nightline's" 57.4. At 12:35 a.m. ET last week, the median age of Jimmy Fallon's audience (45.5) was five years younger than Ferguson's (51.1) and six years younger than Kimmel's (52.0).

For the week of October 26-30, Conan's average 1.304 million adults 18-49 topped the 1.243 of Letterman; in total viewers, Conan's audience of 2.439 million persons finished behind Letterman's 3.998 million; and in adults 18-34, Conan's 607,000 topped Letterman's 414,000. At 12:35 a.m. ET, Jimmy Fallon's 762,000 adults 18-49 for the week trailed Ferguson's 774,000; in total viewers, Jimmy's 1.314 million finished behind Ferguson's 1.825 million; and in adults 18-34, Jimmy's 379,000 topped Ferguson's 298,000.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of October 26-30. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4
ABC "Nightline," 1.0/4

12:05 a.m. ET
ABC "Kimmel," 0.5/3*

12:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.6/3

1:35 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight," 2.4 million viewers
CBS "Late Show," 4.0 million viewers
ABC "Nightline," 4.0 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers*

12:35 a.m. ET
NBC "Late Night," 1.3 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35 a.m. ET
NBC "Last Call," 0.7 million viewers*

* Monday's "Last Call" and "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 1.0/4
CBS "Late Show," 1.1/4
ABC "Nightline," 1.0/4

12:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.6/4
CBS "Late Late Show," 0.6/4

1:35 a.m. ET
NBC "Last Call," 0.3/3

TOTAL VIEWERS

11:35 p.m. ET
NBC "Tonight Show with Conan O'Brien," 2.5 million viewers
CBS "Late Show," 4.4 million viewers
ABC "Nightline," 4.0 million viewers

12:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 1.4 million viewers
CBS "Late Late Show," 2.0 million viewers

1:35 a.m. ET
NBC "Last Call," 0.8 million viewers

SELECTED CABLE RESULTS, WEEK OF OCTOBER 26-30

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.6

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8

Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, "The Daily Show," 1.6 million

Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.3 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.7 million

Adult Swim, 12:30-1:30 a.m. ET, 1.0 million





  [november 2009]  
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