or


[11/05/09 - 10:04 AM]
Modern Family Is Wednesday's #1 Series for 2nd Week in a Row
ABC spins the numbers for Wednesday, November 4.

[via press release from ABC]

Quick Take for Wednesday, November 4, 2009 (Fast Affiliate Live + Same Day Ratings)

Surging from its Lead-in by 43%, "The Middle" Finishes as the No. 1 Non-Sports Show in its Half-Hour for the 2nd Straight Week in Adults 18-49

Beating its Non-Sports Competition at 9pm, ABC's "Modern Family" is Wednesday's No. 1 TV Series in Adults 18-49 for the 2nd Week in a Row

"Cougar Town" is the Top Series at 9:30pm with Adults 18-34 and Key Men

At 10pm, ABC's "Eastwick" Beats "NBC's "Leno" for the 3rd Straight Week Among Adults 18-49, Leading by an Even Wider Margin of 23% This Week

"The Middle" (8:30-9:00 p.m.)

Jumping from its lead-in by 43% in Adults 18-49 at 8:30 p.m., for the 2nd week in a row against Fox's World Series coverage, ABC's "The Middle" finished as the No. 1 non-sports TV show in its half-hour in Adults 18-49 (2.0/5-tie). The new ABC comedy was also the top series in the half-hour with key Men: M18-34 (1.3/4) and M18-49 (1.7/5).

"Modern Family" (9:00-9:30 p.m.)

Shooting up from its lead-in by 70% in Adults 18-49, ABC's "Modern Family" beat out its non-sports competitors at 9:00 p.m. to qualify as the No. 1 TV series of the night for the 2nd straight week (3.4/9).

� "Modern Family" is exhibiting big increases over its first-reported numbers through DVR playback, jumping by 1.2 million viewers and by an additional 6-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"Cougar Town" (9:30-10:00 p.m.)

ABC's "Cougar Town" finished No. 2 against its non-sports competition at 9:30 p.m. in Adults 18-49 (2.7/7) to the second-half of CBS' "Criminal Minds." Against the World Series, the ABC freshman placed as the No. 1 series telecast in the time period with Adults 18-34 (2.5/7-tie), Men 18-49 (2.2/6-tie) and among hard-to-reach Men 18-34 (1.9/6).

� Like its lead-in, "Cougar Town" is producing sizeable gains over its first-reported numbers through DVR playback, increasing by 1.1 million viewers and by an additional 5-tenths of an Adult 18-49 rating point from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

"Eastwick" (10:00-11:00 p.m.)

ABC's "Eastwick" continued to beat NBC's "Jay Leno" in the 10 o'clock hour (3 weeks in a row), leading by an even wider margin of 23% this week among Adults 18-49 (1.6/4 vs. 1.3/4).

� "Eastwick" is seeing bumps from the first-reported numbers through DVR playback, averaging an additional 1.0 million viewers and a 4-tenths of an Adult 18-49 rating point increase from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/4/09.





  [november 2009]  
S
M
T
W
T
F
S


· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· EASTWICK (ABC)
· JAY LENO SHOW, THE (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)





most recent ratings | view all posts
[12/08/16 - 06:18 AM]
"Hairspray Live!" Delivers NBC's Best In-Season Wednesday Average in Four Years, Excluding Olympics, in 18-49
NBC spins the numbers for Wednesday, December 7.

[12/07/16 - 09:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Demo Race with "This Is Us"
The Peacock's new drama paves the way for an adults 18-49 victory.

[12/07/16 - 08:04 AM]
"VH1 Divas Holiday: Unsilent Night" Scores Nearly Two Million Total Viewers
VH1 spins the numbers for Monday, December 5.

[12/06/16 - 03:13 PM]
#DCWeek Gives The CW Its Most Watched Week in Six Years
The CW spins the numbers for the week of November 28-December 4.

[12/06/16 - 01:04 PM]
FOX Sports Scores with College Football Conference Championship Weekend
FOX Sports spins the numbers for the week of November 28-December 4.

[12/06/16 - 10:55 AM]
Hallmark Channel's "Countdown to Christmas" Leads Cable Ratings for Sixth Consecutive Weekend
The Hallmark Channel spins the numbers for the week of November 28-December 4.

[12/06/16 - 09:17 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
CBS takes a close second among adults 18-49, powered by "The Victoria's Secret Fashion Show."

[12/06/16 - 08:42 AM]
Investigation Discovery Earns Strong Double Digit Growth in November
Investigation Discovery further spins the numbers for the month of November.

[12/05/16 - 05:29 PM]
For the First Time, "This Is Us" Beats "Empire" in L+3 18-49 Ratings for the Primetime Week
NBC further spins the numbers for Tuesday, November 29 and Wednesday, November 30.

[12/05/16 - 03:28 PM]
OWN's "Queen Sugar" Season Finale Ranks as #1 Cable Telecast for Women Wednesday Night Delivering 2.76 Million Total Viewers
OWN further spins the numbers for the series to date.

[12/05/16 - 12:22 PM]
Season Finale of Freeform's "Ben & Lauren: Happily Ever After?" Soars to 5-Week Highs Across Key Target Demographics
Freeform further spins the numbers for the series to date.

[12/05/16 - 09:18 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Posts Another NBC Win
The Peacock easily tops the night in adults 18-49 and total viewers.

[12/04/16 - 09:02 AM]
Saturday's Broadcast Ratings: FOX Holds Off ABC in College Football Showdown
The network wins the night in both total viewers and adults 18-49.

[12/04/16 - 08:55 AM]
"Saturday Night Live" Grows Versus the Year-Ago Night
NBC spins the numbers for Saturday, December 3.

[12/03/16 - 08:45 AM]
Friday's Broadcast Ratings: College Football Sparks Demo Victory for FOX
The network leads the night among adults 18-49 while CBS is the most-watched broadcaster.