A Job From Hell, A Voice From the Dead:
DIRTY JOBS and GHOST LAB Add Up to Big Tuesday Numbers for Discovery
- Two Hit Series Score Big in Household and See Gains in Key Demos -
On November 10, 2009, the 9PM premiere telecast of DIRTY JOBS was the #3 primetime cable telecast among M25-54 (1.36 AA%) and #5 among P25-54 (1.03 AA%) in delivery and ratings. The 9-10PM DIRTY JOBS was the #1 non-sports, cable program in it's time slot, 9-10P, on Tuesday evening for M18-49 (#2 cable program behind the 2009 World Series of Poker on ESPN). Discovery channel was the #4 primetime ad-supported cable network for M25-54 delivery (#6 for P25-54). Discovery also ranked within the top ten for P18-49 (#5) and M18-49 (#3).
This week's premiere of DIRTY JOBS exceeded the 4Q08 time slot (TUE 9-10PM), with double-digit gains in key demos - P25-54 (21.1%) / M25-54 (25.9%) / W25-54 (12.6%) / P18-49 (30.2) / P2+ (21.4%).
The 10PM premiere of GHOST LAB finished at #14 for cable telecasts among P25-54 (0.79 AA%) during primetime, with double-digit gains in key demos - P25-54 (37.1%) / M25-54 (11.4%) / W25-54 (89.4%) / P18-49 (53.4) / P2+ (31.5%).
GHOST LAB also had significant gains in key female demos - W18-49 (115.5%) / W18-34 (100%) vs. it's 4Q08 time slot (10-11PM). It was #8 in it's time slot among M18-49 (#9 among M25-54).
All-new episodes of DIRTY JOBS and GHOST LAB will premiere next Tuesday, November 17 at 9PM ET/PT and 10PM ET/PT, respectively.