or


[11/12/09 - 08:52 AM]
ABC Overshadows Wednesday with Most-Watched Cmas in 4 Years
ABC spins the numbers for Wednesday, November 11.

[via press release from ABC]

ABC Overshadows Wednesday with Most-Watched CMAs in 4 Years

Some top line points on ABC's Wednesday broadcast of the CMAs, ahead of the regular ratings release...

With the Network's broadcast of the 43rd Annual CMA Awards, ABC overshadowed Wednesday's prime, topping its second-place CBS on the evening by 5.5 million viewers (16.8 million vs. 11.3 million) and by 68% in Adults 18-49 (5.2/14 vs. 3.1/8). ABC ranked #1 in all 6 half-hours of the night in both Total Viewers and Adults 18-49. In fact it was a clean sweep on the night, as the Network also took top honors on the evening with across all key Adults, Men and Women demographics (18-34/18-49/25-54), as well as registering as the top-rated broadcaster with Teens 12-17 and Kids 2-11.

� ABC attracted its biggest Wednesday audience with non-sports programming in well over 4 years and its highest Adult 18-49 rating in 2 years � since 9/21/05 and 11/17/07, respectively.

� Year to year, the CMA Awards gained nearly 1 million viewers and grew by 4% in Adults 18-49 (2008 = 15.9 million and 5.0/13 on 11/12/08). It was the most-watched CMA Awards telecast in 4 years, while the annual awards show posted its highest Adult 18-34 number in 5 years and best Women 18-34 number in 6 years � since 2005, 2004 and 2003, respectively.

ABC's telecast of the 2009 CMA Awards outperformed CBS' telecast of the 2009 ACM Awards in April by 2.0 million viewers and by 37% in Adults 18-49 (CBS' ACM Awards on 4/5/09 = 14.8 million viewers and 3.8/10 in AD18-49).

Quick Take for Wednesday, November 11, 2009 (Fast Affiliate Live + Same Day Ratings)

With "The 43rd Annual CMA Awards," ABC Dominates Wednesday Evening, Beating Second-Place CBS by 5.5 Million Viewers and by 68% in Adults 18-49

ABC Sees Most-Watched Non-Sports Wednesday Since September 2004 And its Highest Adult 18-49 Number on the Night Since November 2007

Up Year to Year in Viewers and Young Adults, ABC's "CMA Awards" is the Most Watched in 4 Years and Marks its Top-Rated Telecast in 6 Years in Women 18-34

ABC's "CMA Awards" Overshadows CBS' 2009 "ACM Awards" Telecast

"The 43rd Annual CMA Awards" (8:00-11:00 p.m.)

With the Network's broadcast of "The 43rd Annual CMA Awards," ABC overshadowed Wednesday's prime, beating out second-place CBS on the evening by 5.5 million viewers (16.8 million vs. 11.3 million) and by 68% in Adults 18-49 (5.2/14 vs. 3.1/8). ABC ranked No. 1 in all 6 half-hours of the night in both Total Viewers and Adults 18-49. In fact it was a clean sweep on the night, as the Network also took top honors on the evening across all key Adults, Men and Women demographics (18-34/18-49/25-54), as well as registering as the top-rated broadcaster with Teens 12-17 and Kids 2-11.

� ABC attracted its biggest Wednesday audience with non-sports programming in well over 4 years and its highest Adult 18-49 number in 2 years � since 9/21/05 and 11/17/07, respectively.

� Year to year, the "CMA Awards" gained nearly 1 million viewers and grew 4% in Adults 18-49 (2008 = 15.9 million and 5.0/13 on 11/12/08). It was the most-watched "CMA Awards" telecast in 4 years, while the annual awards show marked its highest Adult 18-34 number in 5 years (4.1/12-tie) and top Women 18-34 number in 6 years (5.7/15) � since 2005, 2004 and 2003, respectively.

� ABC's telecast of the "CMA Awards" outperformed CBS' 2009 telecast of the "ACM Awards" in April by 2.0 million viewers and by 37% in Adults 18-49 (CBS' "ACM Awards" on 4/5/09 = 14.8 million viewers and 3.8/10 in AD18-49).

� An estimated 35.8 million viewers watched at least some portion of the "The 43rd Annual CMA Awards" during its 3-hour telecast � unique Viewers 2+ that watched 6 minutes or more of the program.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/11/09.





  [november 2009]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.

[04/16/14 - 09:22 AM]
"NCIS: Los Angeles" and "Person of Interest" Win Time Periods in Viewers and Key Demographics
CBS spins the numbers for Tuesday, April 15.

[04/16/14 - 08:52 AM]
NBC Is Currently #1 Tuesday Night in Adults 18-49, Led by the #1 Show of the Night, "The Voice"
NBC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:32 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up and Virtually Ties "NCIS: Los Angeles" for #1 in Adults 18-49 at 9pm
ABC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:28 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock series is up from last week among adults 18-49, as are "About a Boy" and "Growing Up Fisher."