[11/18/09 - 11:51 AM]
ABC Finishes No. 1 on the Night in Viewers for the 5th Time in 6 Weeks
ABC spins the numbers for Monday, November 16.

[via press release from ABC]

Quick Take for Monday, November 16, 2009 (Fast Affiliate Live + Same Day Ratings)

Generating its Most-Watched Monday in Over 6 Months, ABC Finishes No. 1 on the Night in Viewers for the 5th Time in 6 Weeks

Drawing its Biggest Audience this Season, "DWTS" Registers as Monday's Most-Watched TV Series Telecast for the 9th Week in a Row

Continuing to Dominate NBC's "Leno" in the 10pm Hour, ABC's "Castle" Hits Season Highs with its Most-Watched Broadcast in More than 8 Months

Monday Night (8:00-11:00 p.m.)

For the 5th time in the last 6 weeks, ABC finished as the Monday's most-watched network (16.1 million), outdrawing CBS by 4.3 million viewers (11.8 million), Fox by 5.7 million viewers (10.4 million) and NBC by 11.2 million viewers (4.9 million).

� Building for the 2nd straight week and surging week-to-week by 1.0 million viewers (16.1 million vs. 15.1 million) and by 10% in Adults 18-49 (3.4/9 vs. 3.1/8), ABC tallied a season-high with Total Viewers and posted a best-since premiere young adult number. In fact the Net generated its most-watched Monday in more than 6 months � since 5/4/09.

"Dancing with the Stars" (8:00-10:00 p.m.)

Garnering a season-high, ABC's "Dancing with the Stars" registered as Monday's No. 1 telecast in Total Viewers (18.7 million), standing as TV's most-watched series program on Monday for the 9th week running this season. The ABC dance competition built its audience from its first hour to its second hour in both Total Viewers (18.1 million to 19.4 million) and Adults 18-49 (3.7/9 to 4.1/10). In fact among Adults 18-49 in the 9 o'clock hour, "Dancing with the Stars" towered over original dramas on Fox (+41% - 2.9/7 with "Lie to Me") and NBC (+128% - 1.8/4 with "Trauma").

� "DWTS" won its 2-hour time period for the 8th consecutive week among Women 18-49 (5.5/13) and Women 25-54 (7.4/16), qualifying as the night's No. 1 show on both counts.

� "Dancing" produced its most-watched telecast this season (18.7 million) and posted a best-since-premiere number among Adults 18-49 (3.9/10).

"Castle" (10:00-11:00 p.m.)

Hitting season-highs in viewers and young adults, ABC's "Castle" overshadowed NBC's "Jay Leno" in the 10 o'clock hour in Total Viewers (best-ever margin of +6.4 million viewers � 10.9 million vs. 4.5 million) and Adults 18-49 (+86% - 2.6/7 vs. 1.4/4). In fact "Castle" generated its biggest audience in over 8 months (since 3/16/09) and the series' 3rd-most-watched telecast ever.

� One of TV's biggest gainers in the 10 o'clock hour this season, ABC's "Castle" is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.7 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+26%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

� On average, "Castle" is greatly improving the time period year to year for ABC, growing its hour over the same nights last year with "Boston Legal" in both Total Viewers (+1.7 million � 10.8 million vs. 9.1 million) and Adults 18-49 (+17% - 2.8/7 vs. 2.4/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/16/09. DVR Playback = 9/21-11/1/09.

  [november 2009]  


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[11/30/15 - 12:17 PM]
Premiere of Disney Junior's "The Lion Guard: Return of the Roar" Is the #1 Primetime Cable TV Telecast of 2015 in Kids 2-5
Disney Channel further spins the numbers for Sunday, November 22.

[11/30/15 - 08:58 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock easily wins the night in both total viewers and adults 18-49.

[11/30/15 - 08:58 AM]
ABC Is the Most Watched Network in Late-Night for the 3rd Week Running
ABC spins the late-night numbers for the week of November 16-20.

[11/30/15 - 08:07 AM]
Patriots-Broncos Football Jumps 16% vs. Last Year's Week 12 Cowboys-Giants Matchup
NBC spins the numbers for Sunday, November 29.

[11/29/15 - 09:45 AM]
Saturday's Broadcast Ratings: FOX Wins College Football Race with ABC
The network leads the night in both total viewers and adults 18-49.

[11/29/15 - 09:28 AM]
Encore Telecast of "Saturday Night Live," With Host Tracy Morgan, Equals the Show's Best 18-49 Rating for a Rebroadcast Since May
NBC spins the numbers for Saturday, November 28.

[11/29/15 - 09:14 AM]
No. 8 Ohio State at No. 10 Michigan on ABC Is Highest-Rated Game of the Week and Second-Highest of the Season, Both Across All Networks
ESPN spins the numbers for Saturday, November 28.

[11/28/15 - 08:55 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "20/20," "Santa Claus Is Comin' to Town"
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[11/28/15 - 08:46 AM]
"Blindspot" Grows by 63% in 18-49 Rating Going from Live + Same Day to Live + 3 Day Ratings
NBC further spins the numbers for Monday, November 23.

[11/28/15 - 08:45 AM]
"Dateline NBC" Ranks #2 in Its Time Period in Adults 18-49 and Adults 25-54
NBC spins the numbers for Friday, November 27.

[11/28/15 - 08:18 AM]
ABC Wins Friday with the Top 3 Shows in Adults 18-49
ABC spins the numbers for Friday, November 27.

[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.