or


[12/02/09 - 11:44 AM]
ABC's "Scrubs" Opener Surges from Its Lead with Young Adults
ABC spins the numbers for Tuesday, December 1.

[via press release from ABC]

Quick Take for Tuesday, December 1, 2009 (Fast Affiliate Live + Same Day Ratings)

Opposite Established Competition, ABC's "Scrubs" Opener Surges from its Lead With Young Adults and Wins its Half-Hour Over NBC's "Loser" in Men 18-34

Building on its Lead-in Among Key Demos, "Scrubs" at 9:30pm Wins by 28% in Men 18-34 and Stands as the Night's No. 1 TV Show with Young Men

At 9:30pm, "Scrubs" Matches the Series' Highest-Rated Telecast In Men 18-34 and Men 18-49 Since its ABC Premiere in January 2008

"Scrubs" (9:00-9:30 p.m.)

Surging from its Adult 18-49 lead-in at 9:00 p.m. (+33% - 2.0/5 vs. 1.5/4) against stiff established competition, ABC's season premiere of "Scrubs" finished No. 1 in its half-hour among hard-to-reach Men 18-34, besting second-place NBC's "Biggest Loser" by 11% (2.1/7 vs. 1.9/6). In addition, the ABC comedy earned second place in the half-hour with Men 18-49 (2.0/6).

"Scrubs" (9:30-10:00 p.m.)

Building on its lead-in among Adults 18-34 and key Men (M18-34/M18-49), a second episode of "Scrubs" also won its half-hour among hard-to-reach Men 18-34, defeating NBC's "Loser" by an even wider margin of 28% (2.3/7 vs. 1.8/6). In fact ABC's back-to-back episodes of "Scrubs" finished as the Top 2 TV shows on Tuesday night with Men 18-34.

� At 9:30 p.m. among Men 18-49 (2.3/7) and Men 18-49 (2.1/6), "Scrubs" matched the series' highest-rated telecast since its ABC premiere on January 6, 2009.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 12/1/09.





  [december 2009]  
S
M
T
W
T
F
S
  


· BIGGEST LOSER, THE (NBC)
· SCRUBS (ABC)









most recent ratings | view all posts
[04/27/15 - 02:06 PM]
The Reign of "Thrones" Continues as Premiere Episode Outpaces Previous Season
HBO further spins the numbers for Sunday, April 12.

[04/27/15 - 01:50 PM]
The 42nd Annual Daytime Emmy(R) Awards on Pop Become the Network's Most-Watched Live Event in Eight Years
POP spins the numbers for Sunday, April 26.

[04/27/15 - 01:10 PM]
Oxygen Media's "The Prancing Elites Project" Dances Into Viewers' Hearts with Highest-Rated Series Premiere Among All Key Demos Since Network Rebrand
Oxygen further spins the numbers for Wednesday, April 22.

[04/27/15 - 12:02 PM]
"Dateline NBC" Sunday Up 33% in Adults 25-54 and Up 38% in Total Viewers
NBC spins the numbers for Sunday, April 26.

[04/27/15 - 11:24 AM]
"The Big Bang Theory" and "Criminal Minds" Are the Week's Top Two Programs in 7-Day DVR Lift Among Both Viewers and Adults 18-49
CBS further spins the numbers for the week of April 6-12.

[04/27/15 - 10:55 AM]
Live + 3 Day Ratings: ABC's "Fresh Off the Boat" Grows for the 2nd Week in a Row to a 6-Week High in Adults 18-49
ABC further spins the numbers for Tuesday, April 21.

[04/27/15 - 10:44 AM]
The Season Finale of "Scorpion" Posts Monday's Largest Live Plus 3-Day Lift in Viewers, Adults 18-49 and Adults 25-54
CBS further spins the numbers for Monday, April 20.

[04/27/15 - 10:26 AM]
Live + 7 Day Ratings: TV Playback Boosts ABC's Competitive Rankings
ABC further spins the numbers for the week of April 6-12.

[04/27/15 - 10:02 AM]
"Subway Series" on ESPN "Sunday Night Baseball" Delivers Double-Digit Ratings Increase
ESPN spins the numbers for Sunday, April 26.

[04/27/15 - 08:49 AM]
"A.D. The Bible Continues" Matches Last Week's 1.1 in Fast-Affiliate Ratings
NBC spins the numbers for Sunday, April 26.

[04/27/15 - 08:33 AM]
Sunday's Broadcast Ratings: ABC Tops Demos with "Once Upon a Time," "Secrets & Lies"
The latter surges to a series high among adults 18-49.

[04/27/15 - 08:29 AM]
ABC Ranks No. 1 on Sunday with a 7-Week High in Adults 18-49
ABC spins the numbers for Sunday, April 26.

[04/26/15 - 08:46 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
CBS then is the most-watched broadcast network last night.

[04/26/15 - 08:40 AM]
Encore Telecast of "Saturday Night Live," With Host Chris Hemsworth, Is Its Top Rebroadcast Since February 21
NBC spins the numbers for Saturday, April 25.

[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.