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[12/04/09 - 10:09 AM]
CBS Late Night Sweeps November!
CBS spins the late-night numbers for the November sweeps period.

[via press release from CBS]

CBS LATE NIGHT SWEEPS NOVEMBER!

"Late Show with David Letterman" Posts First November Sweep Win Over "Tonight Show" in Viewers and Adults 25-54 and Best Competitive Position in Adults 18-49 Since 1994 and Largest Margin of Victory in Viewers Ever During November Sweep

"The Late Late Show with Craig Ferguson" Notches Largest Margin of Victory in Viewers for a November Sweep

CBS late night swept the competition during November, with LATE SHOW with DAVID LETTERMAN posting its first November sweep win in viewers, households, adults 25-54 and best competitive position in adults 18-49 in 15 years and THE LATE LATE SHOW with CRAIG FERGUSON notching its largest margin of victory in viewers in a November sweep, according to Nielsen live plus same day ratings.

In the November 2009 sweep, LATE SHOW with DAVID LETTERMAN beat "The Tonight Show" by +71% in households (2.9/08 vs. 1.7/04), +74% in viewers (4.08m vs. 2.35m), +30% in adults 25-54 (1.3/05 vs. 1.0/04) and tied in adults 18-49 (1.0/04, each).

This is LATE SHOW's first November sweep win over "The Tonight Show" in households, viewers and adults 25-54 since 1994. It is also the largest margin of victory for LATE SHOW over "The Tonight Show" ever in a November sweep in both households and viewers. This is the best competitive position for LATE SHOW against "The Tonight Show" in adults 18-49 (tie) in a November sweep since 1994.

In November 2009, THE LATE LATE SHOW with CRAIG FERGUSON beat "Late Night With Jimmy Fallon" by +40% in households (1.4/05 vs. 1.0/04), +47% in viewers (1.89m vs. 1.29m), +17% in adults 25-54 (0.7/04 vs. 0.6/03) and tied in adults 18-49 (0.6/03, each).

This is THE LATE LATE SHOW's first win over "Late Night" with any host for either program in both households and adults 25-54 and largest margin of victory in viewers in a November sweep. This is the best competitive position for THE LATE LATE SHOW against "Late Night" with any host for either program in adults 18-49 (tie) in a November sweep.





  [december 2009]  
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