or


[12/10/09 - 10:44 AM]
Jumping Year to Year, ABC Marks One of Its Strongest Wednesdays of the Season
ABC spins the numbers for Wednesday, December 9.

[via press release from ABC]

Quick Take for Wednesday, December 9, 2009 (Fast Affiliate Live + Same Day Ratings)

Jumping Year to Year, ABC Marks One of its Strongest Wednesdays of the Season

ABC's Second Replay This Season of "Shrek the Halls" Wins at 8pm

ABC's "The Middle" Leads its Time Slot, Posting Best-Since-Debut Numbers

With its Strongest Performance in 10 Weeks, ABC's "Modern Family" Stands as Wednesday's No. 1 TV Show in Adults 18-49 and Key Men

"Cougar Town's" Numbers Surge Over its Most Recent Original Airing

"Barbara Walters Presents: The 10 Most Fascinating People of 2009" Produces ABC's 2nd-Biggest Numbers in the Time Period This Season

Wednesday Night (8:00-11:00 p.m.)

ABC took second place on Wednesday night in Total Viewers (8.9 million) and finished in a virtual tie with CBS for No. 1 on the evening in Adults18-49, pacing within one-tenth of a rating point and tied in audience share (3.0/8 vs. 3.1/8). The Network ranked No. 1 on the night with key Men: M18-34 (2.1/7) and M18-49 (2.5/7).

� In Total Viewers and Adults 18-49, ABC posted its 2nd-strongest results on the night since season-premiere Wednesday � behind only the night of the "CMA Awards" on 11/11/09.

� ABC's Wednesday numbers surged over the year-ago night by 3.2 million viewers and by 50% in Adults 18-49 (5.7 million and 2.0/5 on 12/10/08, with an original line-up)

"Shrek the Halls" (8:00-8:30 p.m.)

ABC's second replay this season of "Shrek the Halls" won the 8:00 p.m. half-hour in Total Viewers (8.5 million) and Adults 18-49 (2.6/8).

"The Middle" (8:30-9:00 p.m.)

Like its lead-in, ABC's "The Middle" took top honors in its half-hour with Total Viewers (7.7 million) and Adults 18-49 (2.5/7).

� Registering its 2nd straight week of gains with viewers and young adults, ABC turned in best-since-debut numbers � since its premiere telecast on 9/30/09.

"Modern Family" (9:00-9:30 p.m.)

ABC's "Modern Family" won the 9:30 p.m. half-hour in Adults 18-49 (3.8/10), tying CBS' original "Criminal Minds" as the No. 1 TV show of the evening in the key young adult sales demo. In addition, the ABC freshman comedy dominated its slot and stood as the definitive No. 1 TV show on Wednesday in key Men: M18-34 (3.4/10) and M18-49 (3.5/9).

� "Modern Family" generated its biggest audience (9.6 million) and top Adult 18-49 number (3.8/10) in 10 weeks � since 9/30/09. The show marked the series' highest-ever ratings with Adults 18-34 (3.5/10), Men 18-34 (3.4/10) and Men 18-49 (3.5/10).

"Cougar Town" (9:30-10:00 p.m.)

Opposite stiff all-original competition, including the second half-hours of CBS' "Criminal Minds," Fox's "Glee" and NBC's "Law & Order: SVU," ABC's "Cougar Town" ranked No. 2 at 9:30 p.m. with Adults 18-34 (2.4/7) and Men 18-34 (1.9/6).

� Returning to original after a repeat the prior week, "Cougar Town" jumped over its most recent original airing (11/25/09) by 1.4 million viewers (6.9 million vs. 5.5 million) and by 47% in Adults 18-49 (2.8/7 vs. 1.9/6).

"Barbara Walters Presents: The 10 Most Fascinating People of 2009" (10:00-11:00 p.m.)

In the final hour of primetime, ABC's "Barbara Walters Presents: The 10 Most Fascinating People of 2009" took a strong second with Total Viewers (10.5 million) and ran in a near-tie for first place with CBS' original veteran drama "CSI: NY" among Adults 18-49 (3.1/9 vs. 3.2/9). The annual special won the hour by 20% among Adults 18-34 over "CSI: NY" (2.4/7 vs. 2.0/6). First Lady Michelle Obama was named the most fascinating person of 2009.

� "Barbara Walters Presents: The 10 Most Fascinating People of 2009" overshadowed the two-weeks-ago airing of "NBC's People of the Year" with host Matt Lauer by 5.3 million viewers and by 121% in Adults 18-49 (5.2 million and 1.4/4 on 11/26/09).

� In Total Viewers and Adults 18-49, the Barbara Walters special generated ABC's 2nd-biggest numbers in the hour this season � behind only "CMA Awards" in the time period on 11/11/09.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 33% currently, from 28% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 12/2/09.





  [december 2009]  
S
M
T
W
T
F
S
  


· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· GLEE (FOX)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)









most recent ratings | view all posts
[07/28/15 - 12:36 PM]
Debut of NASCAR Drives NBCSN to Most-Watched July in the Network's History
NBCSN spins the numbers for the month to date.

[07/28/15 - 09:57 AM]
"48 Hours: Paradise Lost" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54 and Viewers and Posts Year-to-Year Gains in Both Categories
CBS spins the numbers for Saturday, July 25.

[07/28/15 - 08:46 AM]
"Running Wild" Grows 18% Week to Week to a Season High
NBC spins the numbers for Monday, July 27.

[07/28/15 - 08:42 AM]
ABC Dominates Monday, Winning All 6 Half-Hours in Total Viewers and Adults 18-49 and Posts Strongest Summer Performance on the Night in 2 Years
ABC spins the numbers for Monday, July 27.

[07/28/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top for ABC
The franchise's latest edition closes up more than 26% from a year ago among adults 18-49.

[07/27/15 - 02:09 PM]
NASCAR Sprint Cup Race from the Brickyard Delivers NBCSN's Most-Watched Telecast Ever
NBCSN spins the numbers for Sunday, July 26.

[07/27/15 - 01:42 PM]
"Save My Life: Boston Trauma" Builds on Its Week-Ago Debut by 13% in Adults 18-49 and by 10% in Adults 25-54
ABC News spins the numbers for Sunday, July 26.

[07/27/15 - 01:41 PM]
"Boston EMS" Opens as Saturday Night's Most-Watched Show
ABC News spins the numbers for Saturday, July 25.

[07/27/15 - 01:07 PM]
Disney XD's "Gamer's Guide to Pretty Much Everything" Scores With Record-Setting Launch
Disney XD further spins the numbers for Wednesday, July 22.

[07/27/15 - 12:42 PM]
TV One's "Unsung Hollywood" Featuring Bernie Mac Premiere Night Is No. 1 with Black Viewers
TV One further spins the numbers for Wednesday, July 22.

[07/27/15 - 12:04 PM]
"Under the Dome," "Zoo" and "Extant" Among the Week's Top Five Programs in Live + 7-Day Viewer Lift
CBS further spins the numbers for the week of July 6-12.

[07/27/15 - 10:59 AM]
Live + 7 Day Ratings: ABC's "The Bachelorette" Matches a Season High
ABC further spins the numbers for the week of July 6-12.

[07/27/15 - 10:00 AM]
"Tut" Averages 2.2 Million Viewers - Largest Viewership in Timeslot in 8 Years
Spike TV further spins the numbers for July 19-21.

[07/27/15 - 08:32 AM]
ABC Ranks No. 1 on Sunday in Adults 18-49 with a 5-Week High on the Night
ABC spins the numbers for Sunday, July 26.

[07/27/15 - 08:27 AM]
"Welcome to Sweden" Equals Last Week's Season-Two Debut in Adult 18-49 Rating
NBC spins the numbers for Sunday, July 26.