or


[12/18/09 - 11:57 AM]
CMT Celebrates Most-Watched Year, Sets Pace for Even Bigger 2010
CMT spins the numbers for the year to date.

[via press release from CMT]

CMT CELEBRATES MOST-WATCHED YEAR, SETS PACE FOR EVEN BIGGER 2010

NASHVILLE � December 18, 2009 � CMT shattered ratings records in 2009, delivering its most-watched year ever with growth in virtually every daypart and demo. The year of milestone achievements follows an aggressive strategy to launch new original series, big music stunts and strategic acquisitions, resulting in increases among P18-49 and total viewers in both primetime and total day.* 2009 is on pace to become CMT's ninth consecutive year of primetime growth among P18-49, and fourth quarter will mark the network's fifth consecutive quarter of growth across total day.

Breakout hits on CMT this year include the series THE SINGING BEE and WORLD'S STRICTEST PARENTS, while the network continues to deliver such fan-favorites as the CMT MUSIC AWARDS, CMT CROSSROADS and INVITATION ONLY. Branded programming blocks included the SUMMER OF MUSIC and BIG NEW MUSIC WEEKEND, which leveraged CMT's multi-platform promotional capabilities and catapulted music video hours to their highest growth ever, up +16% versus last year among P18-49.

Setting the pace for an even bigger 2010, CMT will launch new episodes of THE SINGING BEE and CMT CRIBS in January, along with its adventure-themed programming block in April featuring the series GATOR 911 and DANGER COAST. Also in 2010, CMT will debut new episodes of CMT CROSSROADS: JIMMY BUFFETT AND ZAC BROWN BAND, CMT INVITATION ONLY and WORLD'S STRICTEST PARENTS.

CMT ratings highlights for 2009 include:

� Fourth quarter is on pace to become the network's most-watched quarter ever among P18-49 and total viewers.

� October was CMT's most-watched month ever among both P18-49 and total viewers.

� The 2009 CMT MUSIC AWARDS June 16th premiere averaged 2.7 million viewers, was the highest-rated telecast of the year and ranked third in the history of the awards franchise.

� THE SINGING BEE averaged 1.5 million viewers and became the channel's highest-rated series debut of all time when it premiered June 16th.

� Following its April debut, WORLD'S STRICTEST PARENTS premiere average was +11% above quarterly prime P18-49 ratings, while CMT CRIBS premiere average was +26% above quarterly prime P18-49 ratings..

� CMT's biggest video event ever, BIG NEW MUSIC WEEKEND, featured nine super-star premieres and increased music hours +9% among P18-49 over the prior four-week average.

� Strips in fourth quarter � which include acquired series' ARE YOU SMARTER THAN A 5th GRADER? and EXTREME HOME MAKEOVER � have averaged P18-49 ratings +32% over the same period last year.

CMT, a unit of Viacom's MTV Networks (NYSE: VIA. and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 88 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

*Nielsen Media Research.





  [december 2009]  
S
M
T
W
T
F
S
  


· ARE YOU SMARTER THAN A FIFTH GRADER? (SYNDICATION)
· CRIBS (MTV)
· DANGER COAST (CMT)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· GATOR 911 (CMT)
· SINGING BEE, THE (CMT)
· WORLD'S STRICTEST PARENTS (CMT)





most recent ratings | view all posts
[10/31/26 - 10:48 AM]
USA Sports Delivers 1.5 Million Viewers for Valkyries-Dream Game 6 Thursday Matinee
USA Sports' Game 6 coverage delivered the fifth most-watched WNBA Finals game on cable on record.

[10/30/26 - 08:57 AM]
ABC News Wins Across Friday Night, Sunday Morning and Late-Night
"20/20: Help Dale Find Dee" ranked as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/29/26 - 03:25 PM]
Champions at Last: 14.2 Million Viewers Projected for FOX Sports' Coverage of Milwaukee Brewers World Series Clinch
13,476,000 viewers tuned in for World Series Game 4 presented by Capital One across FOX and FOX Deportes.

[10/29/26 - 12:21 PM]
ABC Thursday Returns Strong with "9-1-1" and "9-1-1: Nashville" Rising Over Previous Season Averages
The Season 10 debut of "9-1-1" (8 p.m.) earned 8.14 million Total Viewers after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, based on Nielsen's competitive multiplatform measurement.

[10/28/26 - 03:31 PM]
Cowboys-Eagles on "Monday Night Football" Delivers 18.8M Viewers
Seven weeks into ESPN's Super Bowl LXI season, "Monday Night Football" is up 26% compared to the same point in 2025, averaging 19M viewers.

[10/28/26 - 11:30 AM]
"The Drew Barrymore Show" Hits All-Time Series High
This season to date, "The Drew Barrymore Show" averaged 1.90 million total viewers, up +36% year over year.

[10/28/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 19
"The Terminal List," "Carrie," "Reacher," "Neagley," and "Off Campus" led all original series worldwide.

[10/27/26 - 03:36 PM]
College Football on FOX Scores Big Numbers in Week 8
7,015,000 viewers tuned into FOX "Big Noon Saturday" for Indiana's win over Michigan.

[10/27/26 - 03:14 PM]
FOX's "America's Game of the Week" Roars with 24,670,000 Viewers in Week 7
The network's Sunday window ranks as the #1 program in all of television through the first seven weeks of the season (24,749,000 average).

[10/27/26 - 03:10 PM]
NFL's First-Ever Paris Game Draws 7.7M Viewers, Concluding Strong October for NFL Network
NFL Network's October International Series slate is averaging 7.1M viewers, up 18% vs. the network's overall six-game International Series average last season.

[10/27/26 - 03:03 PM]
No Time Like October: FOX Sports Drives in 12,259,000 Viewers for Game 1 and 10,854,000 Viewers for Game 2
Both telecasts were the most-watched of their respective days on any network.

[10/27/26 - 02:59 PM]
NBC and Peacock Deliver Most-Watched WNBA Finals Game 4 Ever
Led by Gabby Williams' 17 points, Golden State's 67-62 win over Atlanta peaked at 2.5 million viewers for the game's exciting conclusion from 3:30-3:45 p.m. ET.

[10/27/26 - 02:40 PM]
"College GameDay Built by The Home Depot" Continues Record-Setting Season; ESPN Networks Deliver Three of the Top Five Games Across All Nets
Ole Miss/Texas (8.1 million) was the top game of the week and added to ESPN's nine total games this season with 8+ million viewers.

[10/27/26 - 02:06 PM]
Chiefs-Seahawks Is Most Watched Week 7 NBC "Sunday Night Football" Game Since 2013, Averaging 26.3 Million Viewers on NBC & Peacock
The audience peaked at 29.0 million viewers on NBC and Peacock in the second quarter (9:30-9:45 p.m. ET).

[10/27/26 - 01:01 PM]
"Crystal Lake" Makes Killer Debut on Peacock
"Crystal Lake" has generated 1.3 billion minutes watched over its first 11 days, making it the fourth highest scripted original series ever on Peacock.