NBC.COM RANKS #1 AMONG COMPETITIVE BROADCAST NETWORK WEB SITES FOR NOVEMBER 2009
NBC Website Delivers Top Total and Average Minutes Versus Competition and Posts Year-To-Year Growth in Visitors and Total Minutes; NBC's "Saturday Night Live" Posts Top Unique Viewers Among All Network Programs
UNIVERSAL CITY, Calif. - December 18, 2009 -- Fans continue to make NBC.com the #1 website versus competitive broadcast network sites in monthly averages of total minutes (142 million) and average minutes spent per visit (9.7 minutes) for November 2009, according to the key industry source comScore.
NBC.com and its series sites, NBC network, delivered 8.9 million unique visitors and posted year-to-year gains of 24 percent in total unique visitors and thirteen percent in total minutes.
According to the latest data from Nielsen Video Census for November 2009, "Saturday Night Live" dominated the competition, ranking #1 among unique viewers (1.7 million).
Fans came to NBC.com in November to: watch full episodes of their favorite NBC programs; go backstage with Taylor Swift at NBC's "Saturday Night Live"; experience "The Office's" Murder-Mystery game; tweet live with "Law & Order Special Victims Unit"; watch extended "Biggest Loser" "Where Are They Now" video; obtain Thanksgiving recipe tips from celebrity Chef Curtis Stone; read Chloe Payne�s ("Mercy") blog; see fresh "Green Week" content, and view original behind- the-scenes coverage featuring Tina Fey, Brian Williams and other NBC celebrities.
NBC.com is participating in comScore's newly launched Media Metrix 360, a panel-centric hybrid solution to digital audience measurement, and its November 2009 numbers are reflective of this new approach. Media Metrix 360 combines person-level measurement from comScore's proprietary two million person global panel with website server metrics.
Specific sources for the data are comScore Media Metrix, November 2009 and Nielsen VideoCensus, November 2009.
NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of most NBC Entertainment shows as well as short clips, interactive games and social networking. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications.
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