HGTV Again Breaks Ratings Records for 2009, Fourth Quarter and December
KNOXVILLE, Tenn. [For Immediate Release - December 30, 2009] HGTV finished 2009 with its highest ever yearly prime time ratings among households with a 1.0 and P18+ with a 0.6 as reported by Nielsen Media Research. In addition, the network tied for its highest ever yearly prime time rating among P25-54 with a 0.5. HGTV's 2009 also delivered its highest ever yearly prime time average audience among households with 950,000 impressions and among key demos with P25-54 (499,000) and P18-49 (422,000).
In the final quarter of 2009, the network delivered its highest ever fourth quarter prime time ratings among households with a 1.0, P18+ with a 0.6 and P18-49 with a 0.4. HGTV's highest ever fourth quarter prime time average among households and key demos were 939,000 HHs, P25-54 (488,000) and P18-49 (409,000).
HGTV rang out December with record prime time ratings among W18+ with a 0.8, P18-49 with a 0.4, P18+ and W25-49 with a 0.6. December 2009 also delivered the network's highest ever prime time average audience among HHs (919,000) and key demos including P25-54 (476,000) and P18-49 (400,000).
HGTV, America's leader in home and lifestyle programming, is distributed to more than 98 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination that attracts an average of 5 million unique visitors per month. Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta, Nashville and San Francisco, HGTV is owned by Scripps Networks Interactive Inc.(NYSE:SNI), the leading developer of lifestyle-oriented content for television and the Internet.