or


[01/04/10 - 11:07 AM]
Late Show with David Letterman Posts Largest Fourth Quarter Margin of Victory Over "The Tonight Show"
CBS spins the late-night numbers for the fourth quarter of 2009.

[via press release from CBS]

"LATE SHOW with DAVID LETTERMAN" POSTS LARGEST FOURTH QUARTER MARGIN OF VICTORY OVER "THE TONIGHT SHOW"

"The Late Late Show" Delivers Largest Fourth Quarter Audience Since 2006 and First Win Over "Late Night" in Viewers and Adults 25-54

CBS's LATE SHOW with DAVID LETTERMAN scored its largest fourth quarter margin of victory over "The Tonight Show," while THE LATE LATE SHOW delivered its largest fourth quarter audience ever, according to Nielsen live plus same day ratings through the week ending Dec. 25.

Season-to-date and in the fourth quarter of 2009, LATE SHOW is averaging 3.0/08 in households, 4.22 million viewers, 1.4/06 in adults 25-54 and 1.0/04 in adults 18-49.

LATE SHOW improved its competitive position against "The Tonight Show" compared to a year ago. CBS leads NBC by +67% in households this season (3.0/08 vs. 1.8/05) compared to trailing by -20% last year (2.8/07 vs. 3.5/09). In viewers, LATE SHOW has a +65% advantage (4.22m vs. 2.55m) compared to trailing by -20% last year (4.00m vs. 5.03m). In adults 25-54, LATE SHOW enjoys a +17% advantage in 2009 (1.4/06 vs. 1.2/05) compared to -18% in 2008 (1.4/06 from 1.7/07). In adults 18-49 season-to-date, LATE SHOW and "Tonight" are tied (1.0/04, each) compared to 2008 when LATE SHOW trailed by -15% (1.1/05 vs. 1.3/05).

LATE SHOW posted its largest fourth Quarter margin of victory ever over "The Tonight Show" in both households (+1.2 rating pts) and viewers (+1.67m), its largest margin of victory in adults 25-54 since 1994 and was in its most competitive position in adults 18-49 since 1994.

Season-to-date and in the fourth quarter of 2009, LATE LATE SHOW is averaging 1.4/05 in households, 1.95 million viewers, 0.8/04 in adults 25-54, 0.6/04 in adults 18-49 and 0.4/03 in adults 18-34. This is LATE LATE SHOW's largest fourth quarter audience since 2006.

LATE LATE SHOW improved its season-to-date and fourth quarter 2009 competitive position against "Late Night" compared to last year. CBS leads NBC by +40% in households this season (1.4/05 vs. 1.0/04) compared to trailing by -7% last season (1.4/05 vs. 1.5/05, with Conan O'Brien hosting). LATE LATE SHOW has a +39% advantage in viewers (1.95m vs. 1.40m) compared to trailing by -4% last year (1.91m vs. 1.98m). In adults 25-54, LATE SHOW leads "Late Night" by +14% (0.8/04 vs. 0.7/04) compared to being tied last year (0.8/04 vs. 0.8/05). In adults 18-49, LATE LATE SHOW and "Late Night" are tied (0.6/04 vs. 0.6/03). CBS trailed NBC by -25% in adults 18-49 (0.6/03 vs. 0.8/04).

LATE LATE SHOW posted its first-ever fourth quarter victory over "Late Night" in households (+0.4 rating pts), viewers (+550,000) and adults 25-54 (+0.1) and was in its most competitive position in adults 18-49 (tied) ever.





  [january 2010]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[12/16/17 - 08:26 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off Competition
The Eye edges NBC in both total viewers and adults 18-49.

[12/15/17 - 08:35 AM]
Thursday's Broadcast Ratings: NBC, "Thursday Night Football" Keep Demo Crown
The Peacock tops the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/14/17 - 09:32 AM]
CMT Wraps 2017 with 53 Straight Weeks of Growth, Besting Every Channel in Ad-Supported Cable to Notch the Longest Active Growth Streak
CMT further spins the numbers for the year to date.

[12/14/17 - 08:11 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos in Fall Finale Showdown
The network leads the night among adults 18-49 while CBS tops the charts in total viewers.

[12/13/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Hold Off the Demo Competition
The Peacock's reality franchise is the night's top draw among adults 18-49.

[12/12/17 - 08:16 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC on Top in Viewers, Demos
The Peacock holds off the competition in both categories last night.

[12/11/17 - 08:11 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Another Victory
The Peacock cruises to the top spot among total viewers and adults 18-49.

[12/10/17 - 08:21 AM]
Saturday's Broadcast Ratings: CBS Edges Competition with Holiday Mix
A rebroadcast of "Rudolph the Red Nosed Reindeer" is the night's most-watched program.

[12/09/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Dramas Rise in Latest Victory
The Eye's trio of dramas is up from last week among adults 18-49.

[12/08/17 - 08:21 AM]
Thursday's Broadcast Ratings: NBC Tops Night with "Thursday Night Football"
The Peacock holds off the competition in both total viewers and adults 18-49.

[12/07/17 - 08:31 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
A tight race last night sees "Empire" and "Survivor: Heroes vs. Healers vs. Hustlers" both share the adults 18-49 crown.

[12/06/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock's reality franchise wins the evening in both categories.

[12/05/17 - 08:18 AM]
Monday's Broadcast Ratings: NBC Stays on Top with "The Voice"
The Peacock tops both adults 18-49 and total viewers last night.

[12/04/17 - 12:06 PM]
Science Channel Scores with Its Highest Rated November Since 2010 in Primetime
Science Channel further spins the numbers for the month of November.

[12/04/17 - 08:17 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Continue Reign
The Peacock cruises to another victory in total viewers and adults 18-49.