or


[01/04/10 - 11:07 AM]
Late Show with David Letterman Posts Largest Fourth Quarter Margin of Victory Over "The Tonight Show"
CBS spins the late-night numbers for the fourth quarter of 2009.

[via press release from CBS]

"LATE SHOW with DAVID LETTERMAN" POSTS LARGEST FOURTH QUARTER MARGIN OF VICTORY OVER "THE TONIGHT SHOW"

"The Late Late Show" Delivers Largest Fourth Quarter Audience Since 2006 and First Win Over "Late Night" in Viewers and Adults 25-54

CBS's LATE SHOW with DAVID LETTERMAN scored its largest fourth quarter margin of victory over "The Tonight Show," while THE LATE LATE SHOW delivered its largest fourth quarter audience ever, according to Nielsen live plus same day ratings through the week ending Dec. 25.

Season-to-date and in the fourth quarter of 2009, LATE SHOW is averaging 3.0/08 in households, 4.22 million viewers, 1.4/06 in adults 25-54 and 1.0/04 in adults 18-49.

LATE SHOW improved its competitive position against "The Tonight Show" compared to a year ago. CBS leads NBC by +67% in households this season (3.0/08 vs. 1.8/05) compared to trailing by -20% last year (2.8/07 vs. 3.5/09). In viewers, LATE SHOW has a +65% advantage (4.22m vs. 2.55m) compared to trailing by -20% last year (4.00m vs. 5.03m). In adults 25-54, LATE SHOW enjoys a +17% advantage in 2009 (1.4/06 vs. 1.2/05) compared to -18% in 2008 (1.4/06 from 1.7/07). In adults 18-49 season-to-date, LATE SHOW and "Tonight" are tied (1.0/04, each) compared to 2008 when LATE SHOW trailed by -15% (1.1/05 vs. 1.3/05).

LATE SHOW posted its largest fourth Quarter margin of victory ever over "The Tonight Show" in both households (+1.2 rating pts) and viewers (+1.67m), its largest margin of victory in adults 25-54 since 1994 and was in its most competitive position in adults 18-49 since 1994.

Season-to-date and in the fourth quarter of 2009, LATE LATE SHOW is averaging 1.4/05 in households, 1.95 million viewers, 0.8/04 in adults 25-54, 0.6/04 in adults 18-49 and 0.4/03 in adults 18-34. This is LATE LATE SHOW's largest fourth quarter audience since 2006.

LATE LATE SHOW improved its season-to-date and fourth quarter 2009 competitive position against "Late Night" compared to last year. CBS leads NBC by +40% in households this season (1.4/05 vs. 1.0/04) compared to trailing by -7% last season (1.4/05 vs. 1.5/05, with Conan O'Brien hosting). LATE LATE SHOW has a +39% advantage in viewers (1.95m vs. 1.40m) compared to trailing by -4% last year (1.91m vs. 1.98m). In adults 25-54, LATE SHOW leads "Late Night" by +14% (0.8/04 vs. 0.7/04) compared to being tied last year (0.8/04 vs. 0.8/05). In adults 18-49, LATE LATE SHOW and "Late Night" are tied (0.6/04 vs. 0.6/03). CBS trailed NBC by -25% in adults 18-49 (0.6/03 vs. 0.8/04).

LATE LATE SHOW posted its first-ever fourth quarter victory over "Late Night" in households (+0.4 rating pts), viewers (+550,000) and adults 25-54 (+0.1) and was in its most competitive position in adults 18-49 (tied) ever.





  [january 2010]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/29/14 - 10:25 AM]
American Heroes Channel Celebrates Best July Ever in Prime and Total Day Delivery Among P2+ and HH
American Heroes Channel spins the numbers for the month to date.

[07/29/14 - 08:54 AM]
"Running Wild with Bear Grylls" Is the #2 New Reality Show Premiere This Summer on the Big 4
NBC spins the numbers for Monday, July 28.

[07/29/14 - 08:32 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top
The show's full night finale puts ABC in front among both total viewers and adults 18-49.

[07/29/14 - 08:30 AM]
ABC Wins Monday as "The Bachelorette" Closes with Its Biggest Audience This Season
ABC spins the numbers for Monday, July 28.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 08:50 AM]
Encore "Chicago P.D." Ranks #1 in Its Time Period in 18-49 Among ABC, CBS and NBC
NBC spins the numbers for Sunday, July 27.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/28/14 - 08:28 AM]
ABC Earns 2nd on Sunday in Viewers with "Rising Star" Improving Its Slot Year to Year
ABC spins the numbers for Sunday, July 27.

[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.

[07/24/14 - 01:20 PM]
Series Premiere of FX's Newest Original Comedy Series "Married" Pulls in 1.5 Million Total Viewers and 1.1 Million Adults 18-49
FX spins the numbers for Thursday, July 17.

[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.