or


[01/04/10 - 11:07 AM]
Late Show with David Letterman Posts Largest Fourth Quarter Margin of Victory Over "The Tonight Show"
CBS spins the late-night numbers for the fourth quarter of 2009.

[via press release from CBS]

"LATE SHOW with DAVID LETTERMAN" POSTS LARGEST FOURTH QUARTER MARGIN OF VICTORY OVER "THE TONIGHT SHOW"

"The Late Late Show" Delivers Largest Fourth Quarter Audience Since 2006 and First Win Over "Late Night" in Viewers and Adults 25-54

CBS's LATE SHOW with DAVID LETTERMAN scored its largest fourth quarter margin of victory over "The Tonight Show," while THE LATE LATE SHOW delivered its largest fourth quarter audience ever, according to Nielsen live plus same day ratings through the week ending Dec. 25.

Season-to-date and in the fourth quarter of 2009, LATE SHOW is averaging 3.0/08 in households, 4.22 million viewers, 1.4/06 in adults 25-54 and 1.0/04 in adults 18-49.

LATE SHOW improved its competitive position against "The Tonight Show" compared to a year ago. CBS leads NBC by +67% in households this season (3.0/08 vs. 1.8/05) compared to trailing by -20% last year (2.8/07 vs. 3.5/09). In viewers, LATE SHOW has a +65% advantage (4.22m vs. 2.55m) compared to trailing by -20% last year (4.00m vs. 5.03m). In adults 25-54, LATE SHOW enjoys a +17% advantage in 2009 (1.4/06 vs. 1.2/05) compared to -18% in 2008 (1.4/06 from 1.7/07). In adults 18-49 season-to-date, LATE SHOW and "Tonight" are tied (1.0/04, each) compared to 2008 when LATE SHOW trailed by -15% (1.1/05 vs. 1.3/05).

LATE SHOW posted its largest fourth Quarter margin of victory ever over "The Tonight Show" in both households (+1.2 rating pts) and viewers (+1.67m), its largest margin of victory in adults 25-54 since 1994 and was in its most competitive position in adults 18-49 since 1994.

Season-to-date and in the fourth quarter of 2009, LATE LATE SHOW is averaging 1.4/05 in households, 1.95 million viewers, 0.8/04 in adults 25-54, 0.6/04 in adults 18-49 and 0.4/03 in adults 18-34. This is LATE LATE SHOW's largest fourth quarter audience since 2006.

LATE LATE SHOW improved its season-to-date and fourth quarter 2009 competitive position against "Late Night" compared to last year. CBS leads NBC by +40% in households this season (1.4/05 vs. 1.0/04) compared to trailing by -7% last season (1.4/05 vs. 1.5/05, with Conan O'Brien hosting). LATE LATE SHOW has a +39% advantage in viewers (1.95m vs. 1.40m) compared to trailing by -4% last year (1.91m vs. 1.98m). In adults 25-54, LATE SHOW leads "Late Night" by +14% (0.8/04 vs. 0.7/04) compared to being tied last year (0.8/04 vs. 0.8/05). In adults 18-49, LATE LATE SHOW and "Late Night" are tied (0.6/04 vs. 0.6/03). CBS trailed NBC by -25% in adults 18-49 (0.6/03 vs. 0.8/04).

LATE LATE SHOW posted its first-ever fourth quarter victory over "Late Night" in households (+0.4 rating pts), viewers (+550,000) and adults 25-54 (+0.1) and was in its most competitive position in adults 18-49 (tied) ever.





  [january 2010]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 08:56 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Blue Bloods" leads the night in both categories.

[01/14/17 - 08:42 AM]
"Shark Tank" Scores a Season High in Viewers
ABC spins the numbers for Friday, January 13.

[01/14/17 - 08:32 AM]
"Grimm" Retains 96% of Last Week's Season Debut in Total Viewers
NBC spins the numbers for Friday, January 13.

[01/13/17 - 04:01 PM]
Science Channel Series Premiere of "MythBusters: The Search" Breaks Into Cable's Top 20 Among Key Demos on Jan. 7
Science Channel further spins the numbers for Saturday, January 7.

[01/13/17 - 11:00 AM]
Travel Channel's "Bizarre Foods: Delicious Destinations" Scores Highest-Rated Season Ever
In the midst of the season, the network quickly commissioned 48 additional episodes that will begin airing in April 2017.

[01/13/17 - 09:30 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye wins the night in total viewers and adults 18-49 despite a repeat "The Big Bang Theory."

[01/12/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Tops Demo Race with Comedies
"Modern Family" helps pave the way to an adults 18-49 victory.

[01/11/17 - 09:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Return Sparks NBC Victory
The Peacock leads the night, which saw the four major broadcast networks carry President Obama's Farewell Address.

[01/10/17 - 11:02 AM]
"Nashville" Premiere Hits All the Right Notes on CMT
CMT further spins the numbers for Thursday, January 5.

[01/10/17 - 09:46 AM]
Monday's Broadcast Ratings: "The Bachelor" Holds Onto Top Spot for ABC
The Alphabet wins the night among adults 18-49.

[01/10/17 - 08:27 AM]
National Championship Caps Exciting College Football Playoff Which Delivers Ratings Growth, Sets Numerous Streaming Records
ESPN spins the numbers for Monday, January 9.

[01/09/17 - 05:26 PM]
E! Scores Record Multi-Platform Engagement for Golden Globes with 44 Million Uniques Across Digital, Social and Television, Up 16% Versus 2016
E! spins the numbers for Sunday, January 8.

[01/09/17 - 03:45 PM]
Linear and Digital Binge-Viewing Launch of Freeform's "Beyond" Amasses Over 14 Million Multiplatform Views in First Seven Days
Freeform further spins the numbers for Monday, January 2.