or


[01/04/10 - 11:07 AM]
Late Show with David Letterman Posts Largest Fourth Quarter Margin of Victory Over "The Tonight Show"
CBS spins the late-night numbers for the fourth quarter of 2009.

[via press release from CBS]

"LATE SHOW with DAVID LETTERMAN" POSTS LARGEST FOURTH QUARTER MARGIN OF VICTORY OVER "THE TONIGHT SHOW"

"The Late Late Show" Delivers Largest Fourth Quarter Audience Since 2006 and First Win Over "Late Night" in Viewers and Adults 25-54

CBS's LATE SHOW with DAVID LETTERMAN scored its largest fourth quarter margin of victory over "The Tonight Show," while THE LATE LATE SHOW delivered its largest fourth quarter audience ever, according to Nielsen live plus same day ratings through the week ending Dec. 25.

Season-to-date and in the fourth quarter of 2009, LATE SHOW is averaging 3.0/08 in households, 4.22 million viewers, 1.4/06 in adults 25-54 and 1.0/04 in adults 18-49.

LATE SHOW improved its competitive position against "The Tonight Show" compared to a year ago. CBS leads NBC by +67% in households this season (3.0/08 vs. 1.8/05) compared to trailing by -20% last year (2.8/07 vs. 3.5/09). In viewers, LATE SHOW has a +65% advantage (4.22m vs. 2.55m) compared to trailing by -20% last year (4.00m vs. 5.03m). In adults 25-54, LATE SHOW enjoys a +17% advantage in 2009 (1.4/06 vs. 1.2/05) compared to -18% in 2008 (1.4/06 from 1.7/07). In adults 18-49 season-to-date, LATE SHOW and "Tonight" are tied (1.0/04, each) compared to 2008 when LATE SHOW trailed by -15% (1.1/05 vs. 1.3/05).

LATE SHOW posted its largest fourth Quarter margin of victory ever over "The Tonight Show" in both households (+1.2 rating pts) and viewers (+1.67m), its largest margin of victory in adults 25-54 since 1994 and was in its most competitive position in adults 18-49 since 1994.

Season-to-date and in the fourth quarter of 2009, LATE LATE SHOW is averaging 1.4/05 in households, 1.95 million viewers, 0.8/04 in adults 25-54, 0.6/04 in adults 18-49 and 0.4/03 in adults 18-34. This is LATE LATE SHOW's largest fourth quarter audience since 2006.

LATE LATE SHOW improved its season-to-date and fourth quarter 2009 competitive position against "Late Night" compared to last year. CBS leads NBC by +40% in households this season (1.4/05 vs. 1.0/04) compared to trailing by -7% last season (1.4/05 vs. 1.5/05, with Conan O'Brien hosting). LATE LATE SHOW has a +39% advantage in viewers (1.95m vs. 1.40m) compared to trailing by -4% last year (1.91m vs. 1.98m). In adults 25-54, LATE SHOW leads "Late Night" by +14% (0.8/04 vs. 0.7/04) compared to being tied last year (0.8/04 vs. 0.8/05). In adults 18-49, LATE LATE SHOW and "Late Night" are tied (0.6/04 vs. 0.6/03). CBS trailed NBC by -25% in adults 18-49 (0.6/03 vs. 0.8/04).

LATE LATE SHOW posted its first-ever fourth quarter victory over "Late Night" in households (+0.4 rating pts), viewers (+550,000) and adults 25-54 (+0.1) and was in its most competitive position in adults 18-49 (tied) ever.





  [january 2010]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[10/16/17 - 08:16 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Powers Another NBC Victory
Plus: CBS gets a boost to its lineup with a primetime NFL overrun.

[10/15/17 - 09:02 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Demos
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[10/15/17 - 08:56 AM]
"Saturday Night Live" Generates Season Highs & the Show's 2nd Strongest Week 3 Metered-Market Rating in 6 Years
NBC spins the numbers for Saturday, October 14.

[10/14/17 - 08:21 AM]
Friday's Broadcast Ratings: CBS Takes Home Victory in Viewers, Demos
The Eye's trio of dramas top the night in both categories.

[10/13/17 - 09:00 AM]
Hallmark Channel Caps Off Second Season of Original Scripted Series "Chesapeake Shores" as #1 Rated Cable Network in Time Period
The Hallmark Channel spins the numbers for the season to date.

[10/13/17 - 08:20 AM]
Thursday's Broadcast Ratings: CBS, "Thursday Night Football" Continue Their Reign
ABC's "How to Get Away with Murder" and FOX's "The Orville" both post week-to-week gains last night.

[10/12/17 - 01:05 PM]
2017 ALDS Is Most-Watched LDS in FS1 History
FOX Sports spins the numbers for its ALDS coverage to date.

[10/12/17 - 12:10 PM]
Premiere Episode of Ken Burns and Lynn Novick's "The Vietnam War" Seen by More Than 11.9 Million Unique Viewers
PBS further spins the numbers for Sunday, September 17.

[10/12/17 - 08:28 AM]
Wednesday's Broadcast Ratings: FOX Holds Onto Adults 18-49 Crown
Plus: The CW gets a boost from its new lineup of "Riverdale" and "Dynasty."

[10/12/17 - 06:01 AM]
Ratings Up for "Family Time" and "Grown Folks," New Episodes Premiere Monday Nights at 9:00/9:30 p.m. ET/PT on Bounce
Bounce TV spins the numbers for the season to date.

[10/11/17 - 08:19 AM]
Tuesday's Broadcast Ratings: NBC Wins Demo Race; CBS Tops Viewers
"This Is Us" and "NCIS" lead the night in said categories.

[10/10/17 - 02:53 PM]
TV One's "Bobbi Kristina" Premieres #1 in Time Slot Among African Americans
TV One spins the numbers for Sunday, October 8.

[10/10/17 - 08:14 AM]
Monday's Broadcast Ratings: NBC Tops Demos, ABC Leads Total Viewers
Plus: CBS sees weekly gains from "Scorpion" and "Me, Myself & I" among adults 18-49.

[10/09/17 - 08:36 AM]
Sunday's Broadcast Ratings: NFL Gives Boost to NBC, FOX
The Peacock leads the night in both total viewers and adults 18-49.

[10/08/17 - 10:31 AM]
"Saturday Night Live" Generates Its Second Most-Watched Week 2 Telecast in Five Years
NBC spins the numbers for Saturday, October 7.