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[01/05/10 - 10:50 AM]
FOX Dominates 4th Quarter; Kicks Off 2010 at No. 1
FOX spins the numbers for the week of December 28-January 3.

[via press release from FOX]

NATIONAL NIELSEN RATINGS FOR 4Q 09 AND WEEK OF DECEMBER 28, 2009 - JANUARY 3, 2010

FOX DOMINATES 4th QUARTER; KICKS OFF 2010 AT NO. 1

Following its first-ever Fall season win, FOX entered 2010 at No. 1 for the week with a 2.6/7 among Adults 18-49. The network's winning performance was led by the 2010 ALLSTATE SUGAR BOWL - which gave FOX its highest-rated Friday in ten years - a strong Sunday animation block and well-rated encores of favorites like HOUSE, GLEE, BONES and FRINGE throughout the week.

The previous week, FOX officially won the Fall season among Adults 18-49, outperforming its nearest competitors by +6% in the adult demo, +35% among Adults 18-34 and +50% among Teens. In addition to dominating the fourth quarter, FOX was the only major broadcast network to post a year-over-year gain in the key Adults 18-49 audience this Fall:

Major Broadcast Network Year-Over-Year Fall Primetime Averages (9/21-12/27/09, Most Current):

FOX: +14%

CBS: -3%

ABC: -7%

NBC: - 7%

Source: The Nielsen Company, NTI, 4Q09 vs. 4Q08. Primetime. Most Current.

FOX also significantly enhanced its performance across the week during the fourth quarter, growing its Fall rating average on five nights - more than twice as many nights as any other broadcast network. Thanks to successful pairings such as HOUSE and LIE TO ME on Mondays and BONES with FRINGE on Thursdays, along with using SO YOU THINK YOU CAN DANCE to platform new comedy GLEE, FOX boosted its performance this Fall by +69% on Mondays, +38% on Wednesdays, +52% on Thursdays, +11% on Saturdays and +13% on Sundays.

Additional FOX Fall 2009 Highlights:

� FOX brought two new primetime hits to audiences this Fall: THE CLEVELAND SHOW and GLEE.

� THE CLEVELAND SHOW ranks as the season's No. 1 new half-hour series among Adults 18-49 and the No. 1 new program among Adults 18-34, Teens, Men 18-34, Male Teens, and Persons 12-34.

� GLEE is the season's No. 1 new hour among Adults 18-34 and Teens, while ranking as the No. 1 new show among Women 18-49 and Women 18-34. Additionally, GLEE ranks as the No. 1 show overall among Female Teens.

� In addition, GLEE has broadcast prime's highest concentration of Adults 18-49 with a household income of $100K+ and has one of the most educated audiences (4+ years of college) in broadcast prime.

� Even with fewer hours of programming per week than other major networks, FOX had 2 shows in Top 10 among Adults 18-49 (HOUSE and FAMILY GUY), 5 shows in the Top 10 among Adults 18-34 (HOUSE, FAMILY GUY, THE SIMPSONS, THE CLEVELAND SHOW and GLEE), and 6 shows in the Top 10 among Teens (FAMILY GUY, THE CLEVELAND SHOW, THE SIMPSONS, AMERICAN DAD, GLEE and HOUSE) this Fall.

� Based on the weeks for which complete DVR data is available, FOX grew among Live viewing (+4%), Live + Same Day (+15%) and Live + 7 Day (+17%) streams -- the only network to show such growth in the Fall.

� FOX dominated among commercial (C3) ratings as well during fourth quarter. FOX's C3 average excluding sports is up +6% versus the comparable weeks last year, while the other major networks are down (CBS: -8%; ABC: - 6%, NBC: -14%). In addition, based on C3, FOX has 4 shows among the Top 10 (HOUSE, FAMILY GUY, THE SIMPSONS and THE CLEVELAND SHOW) - more than any other network.

� While growing its audience this Fall, FOX also saw the median age of its viewers drop to 42 (down from 43 at this time last year), six years younger than the network with the next youngest audience. Year over year, ABC and CBS each aged one year in the Fall (to 51 and 54, respectively), while NBC increased three years (to 48).

� The NFL on FOX broke records with the most-watched regular season in its sixteen year history. The 2009 regular season averaged 19.1 million viewers, smashing the previous NFL on FOX record of 18.2 million set in 1995 by almost a million viewers.

� The 2009 World Series boasted the largest single-year ratings increases in the history of the World Series: up +39% among all Households and +41% among Adults 18-49.

09/10 FOX Dramas: Live + 7 in Adults 18-49

Comparing Live+Same Day vs. Live + 7 ratings (now available through 12/20/09), FOX's dramas have shown significant increases among Adults 18-49 including:

09/10 Season thru 12/20 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change

House 5.1/13 6.3/15 +24%

Lie to Me 2.7/7 3.3/8 +22%

Glee 3.3/9 4.2/10 +27%

Bones 2.7/8 3.4/9 +26%

Fringe 2.2/6 2.9/7 +32%

Dollhouse 0.9/3 1.3/4 +44%

09/10 FOX Dramas: Live +7 in Total Viewers

Comparing Live+ Same Day vs. Live + 7 ratings (now available through 12/20/09), FOX's dramas have shown significant increases among Total Viewers including:

09/10 Season thru 12/20 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change

House 13.3 15.6 +17%

Lie to Me 7.4 8.7 +18%

Glee 7.3 9.0 +23%

Bones 9.5 11.1 +17%

Fringe 5.9 7.6 +29%

Dollhouse 2.2 2.9 +32%

Weekly Program Rankers

FOX had 7 of the Top 20 programs among Adults 18-49: ALLSTATE SUGAR BOWL (No. 3), THE OT (No. 5), FAMILY GUY (No. 6 tie), THE SIMPSONS (No. 6 tie), THE CLEVELAND SHOW (No. 10), AMERICAN DAD (No. 13) and ALLSTATE SUGAR BOWL PREGAME (No. 18).

FOX had 8 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 2), ALLSTATE SUGAR BOWL (No. 4), THE SIMPSONS (No. 5), THE CLEVELAND SHOW (No. 7 tie), THE OT (No. 7 tie), AMERICAN DAD (No. 9), ALLSTATE SUGAR BOWL PREGAME (No. 14) and COPS 2 (No. 20).

FOX had 8 of the Top 20 programs among Teens: FAMILY GUY (No. 1), THE CLEVELAND SHOW (No. 2), THE SIMPSONS (No. 3), AMERICAN DAD (No. 4), ALLSTATE SUGAR BOWL (No. 7), THE OT (No. 10), ALLSTATE SUGAR BOWL PREGAME (No. 13) and FOX MOVIE 12/29 (No. 17).

FOX had 3 of the Top 20 programs in Total Viewers: ALLSTATE SUGAR BOWL (No. 2), THE OT (No. 7) and THE SIMPSONS (No. 19).

Week 12/07/09-12/13/09: Live+7

NIGHTLY AND PROGRAM HIGHLIGHTS - DECEMBER 28, 2009 - JANUARY 3, 2010

MONDAY

8:00-9:01 HOUSE (R): (A18-49: 1.6/4, 4.8 Mil Total Viewers)

9:01-10:00 LIE TO ME (R): (A18-49: 1.4/4, 4.5 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.5/4, 4.7 Mil Total Viewers)

An encore of HOUSE posted a 1.6/4 among Adults 18-49 and ranked No. 2 in the hour in the demo and No. 1 in Adults 18-34. Following at 9p an encore LIE TO ME did a 1.4/4 and ranked No. 3 in its hour among Adults 18-49 and Adults 18-34.

FOX ranked No. 3 for the night among Adults 18-49 and No. 2 among Adults 18-34 (tie).

TUESDAY

8:00-10:00 MOVIE: BENCHWARMERS (S): (A18-49: 1.5/4, 3.6 Mil Total Viewers)

FOX movie special THE BENCHWARMERS posted a 1.5/4 among Adults 18-49.

FOX ranked No. 2 for the night among Adults 18-49 (tie) and No. 1 in Adults 18-34 and Teens.

WEDNESDAY

8:00-9:00 GLEE (RS): (A18-49: 1.1/3, 3.4 Mil Total Viewers)

9:00-10:00 GLEE (R): (A18-49: 1.3/4, 3.6 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.2/4, 3.5 Mil Total Viewers)

FOX aired encores of GLEE at 8p (1.1/3) and at 9p (1.3/4).

FOX ranked No. 3 for the night among Adults 18-49 (tie), No. 2 in Adults 18-34 (tie) and No. 1 in Teens.

THURSDAY

8:00-9:00 BONES (RS): (A18-49: 1.0/4, 4.3 Mil Total Viewers)

9:00-10:00 FRINGE (RS): (A18-49: 0.7/2, 2.2 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 0.9/3, 3.3 Mil Total Viewers)

At 8p an encore BONES delivered a 1.0/4 among Adults 18-49 and ranked No. 2 in the hour among Adults 18-49 (tie) and Adults 18-34.

An encore FRINGE at 9p posted a 0.7/2 among Adults 18-49 and ranked No. 4 in the hour among Adults 18-49 and Adults 18-34.

FOX ranked No. 4 for the night among Adults 18-49 and No. 3 among Adults 18-34 (tie).

FRIDAY

8:00-8:46 ALLSTATE SUGAR BOWL PRE-GAME (S): (A18-49: 2.4/7, 7.7 Mil Total Viewers)

8:46-12:00 ALLSTATE SUGAR BOWL (FLORIDA&CINCINNATI) (S): (A18-49: 5.1/14, 15.5 Mil Total Viewers)

8:00-11:00 FOX PRIME: (A18-49: 4.8/13, 14.9 Mil Total Viewers)

Coverage of the 2010 ALLSTATE SUGAR BOWL led FOX to a nightly win among Adults 18-49, Total Viewers, Adults 18-34 and all key demos. FOX posted its highest rated Friday night in nearly ten years among Adults 18-49 (since 1/28/00) and in over 13 years among Total Viewers (since 10/04/96).

SATURDAY

8:00-8:30 COPS (R): (A18-49: 1.7/5, 5.0 Mil Total Viewers)

8:30-9:00 COPS 2 (R): (A18-49: 1.9/6, 5.7 Mil Total Viewers)

9:00-10:00 AMW: (A18-49: 1.8/5, 5.5 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.8/5, 5.4 Mil Total Viewers)

COPS at 8p and COPS 2 at 830p each ranked No. 1 in their respective half hours among Adults 18-49, Total Viewers and Adults 18-34.

At 9p, AMERICA'S MOST WANTED ranked No. 1 in its hour among Adults 18-49, Total Viewers and Adults 18-34.

FOX ranked No. 1 for the night on a total primetime basis among Adults 18-49 and Adults 18-34.

SUNDAY

7:00-7:20 NFL OVER-RUN: (A18-49: 10.0/27, 28.1 Mil Total Viewers)

7:20-8:00 THE OT: (A18-49: 4.3/11, 11.5 Mil Total Viewers)

8:00-8:30 SIMPSONS: (A18-49: 4.0/10, 8.6 Mil Total Viewers)

8:30-9:00 CLEVELAND SHOW: (A18-49: 3.3/8, 6.9 Mil Total Viewers)

9:00-9:31 FAMILY GUY: (A18-49: 4.0/9, 8.2 Mil Total Viewers)

9:31-10:00 AMERICAN DAD: (A18-49: 2.8/7, 5.9 Mil Total Viewers)

7:00-10:00 FOX PRIME: (A18-49: 4.4/11, 10.5 Mil Total Viewers)

FOX's animated comedies combined with an NFL overrun to give FOX a No. 2 rank for the night among Adults 18-49 and Adults 18-34 and No. 1 among Teens.

THE SIMPSONS posted a 4.0/10 among Adults 18-49 and in the 8p half hour ranked No. 2 among Adults 18-49 and No. 1 in Adults 18-34 and Teens. With an NFL lead-in THE SIMPSONS was up +25% compared to its most recent original in Adults 18-49 (vs. 3.2/8 on 12/13/09).

At 8:30p THE CLEVELAND SHOW delivered a 3.3/8 among Adults 18-49 and ranked No. 3 in the half hour among Adults 18-49, No. 2 in Adults 18-34 and No. 1 in Teens. THE CLEVELAND SHOW was up +10% among Adults 18-49 compared to its most recent original on 12/13/09 (vs. 3.0/7).

At 9p FAMILY GUY posted a 4.0/9 among Adults 18-49. FAMILY GUY ranked No. 3 in its hour among Adults 18-49, No. 2 in Adults 18-34 and No. 1 in Teens and compared to its last original airing (on 12/13/09) was up +5% in Adults 18-49 (vs. 3.8/9).

AMERICAN DAD at 9:30p posted a 2.8/7 among Adults 18-49 and ranked No. 3 in its time period among Adults 18-49 and Adults 18-34 and No. 1 in Teens (tie).

DECEMBER 28, 2009 - JANUARY 3, 2010

TOTAL PRIMETIME

ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)

FOX 2.6/7 FOX 2.3/8 FOX 7.3

ABC 2.0/6 ABC 1.5/5 ABC 6.4

CBS 1.8/5 CBS 1.1/4 CBS 8.2

NBC 1.7/5 NBC 1.4/5 NBC 5.1





  [january 2010]  
S
M
T
W
T
F
S
     


· AMERICAN DAD (TBS)
· AMERICA'S MOST WANTED (FOX)
· BONES (FOX)
· CLEVELAND SHOW, THE (FOX)
· COPS (PARAMOUNT)
· DOLLHOUSE (FOX)
· FAMILY GUY (FOX)
· FRINGE (FOX)
· GLEE (FOX)
· HOUSE (FOX)
· LIE TO ME (FOX)
· SIMPSONS, THE (FOX)
· SO YOU THINK YOU CAN DANCE (FOX)





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