HALLMARK CHANNEL'S POPULAR HOLIDAY SCHEDULE DRIVES NETWORK TO HIGHEST-RATED MONTH IN ITS HISTORY
December Success is Highlighted by Network's Highest-Rated Week Ever
And Three Consecutive #1 Rated Original Movies
2009 Marks Fourth Straight Year Hallmark Channel Ranks
Among Top 10 Cable Networks in Prime Time
Hallmark Channel, the leader in holiday programming with more than 450 hours of holiday-themed programs, delivered its highest-rated month in network history with a 1.5 HH Prime Time rating in December 2009, earning a #5 ranking among all ad-supported cable networks. The network also averaged a .9 HH Total Day rating for the month, ranking #6 among all ad-supported cable networks.
Hallmark Channel ranked #9 in Prime Time (1.0 HH rating) for the full year 2009, marking the fourth straight year ranking in the Top 10 in Prime Time. Among the network's key demographic of W25-54, the network was Top 10 for the third consecutive year in Total Day (#10).
Highlights of Hallmark Channel's record-setting December included:
-Hallmark Channel ranked #1 in the Saturday 8-10 PM time period among Households (2.9 rating) and W25-54 (1.4 rating) from Nov. 28 - Dec. 19, with three consecutive Hallmark Channel Original Movies ranking as the #1 ad-supported cable movie of the week: "Debbie Macomber's Mrs. Miracle" on Dec. 5, "Christmas in Canaan" on Dec. 12, and "The Three Gifts" on Dec. 19.
-Hallmark Channel achieved the highest weekly ranking in its history with the help of "Christmas in Canaan." The movie's strong performance helped the network to achieve a #3 ranking for the week of 12/7-12/13, with a 1.8 HH rating in Prime Time.
-Hallmark Channel's holiday movie marathons (Monday-Friday, 12 noon to 12 midnight) more than doubled the time period average among W25-54 (+116%).
Source: Nielsen Media Research, 12/29/08-12/27/09