[01/06/10 - 06:57 AM]
BBC America Starts 2010 with Best Ever Night and Day
BBC America spins the numbers for Saturday, January 2.

[via press release from BBC America]


- Doctor Who and new sci-fi series Demons deliver highest ever primetime rating -

Television's longest running hit science fiction series, Doctor Who, continues to break records for cable channel BBC AMERICA. On Saturday, January 2, the U.S. premieres of Doctor Who: The End of Time, Part Two followed by Demons, delivered BBC AMERICA its highest ever primetime rating and delivery in total viewers. That same day, a Doctor Who marathon assisted in delivering BBC AMERICA its best total day delivery ever in A25-54 in Live and Live + Same Day DVR. BBC AMERICA's previous highest ever primetime rating was delivered by the first special, Doctor Who: The Waters of Mars, which aired two weeks earlier.

Doctor Who: The End of Time, Part Two was the last of three Doctor Who specials airing three straight Saturdays on BBC AMERICA. The finale to David Tennant's era as the Tenth Doctor and Russell T Davies as lead writer, the special saw Tennant's Doctor regenerating into actor Matt Smith's Eleventh Doctor, whose adventures will begin on BBC AMERICA this spring.

Over 1.335 million viewers watched the program on Saturday, ranking BBC AMERICA #8 in coverage rating during the premiere among ad supported cable nets for A25-54.

That same night the premiere of Demons, from the writers of Hex and Merlin, delivered BBC AMERICA its highest rated premiere ever for a new series in Live + Same Day. Starring Philip Glenister (Life on Mars, Ashes to Ashes), the contemporary spin on the legacy of Bram Stoker's Dracula finds the last descendant of Van Helsing battling the underworld of modern-day London. The series continues with U.S. premiere episodes on Saturdays at a new time, 9:00 p.m. ET/PT on BBC AMERICA.

During the first commercial break of Demons on Saturday, BBC AMERICA viewers saw a teaser of the next season of Doctor Who, from new lead writer and executive producer, BAFTA-winner Steven Moffat.

This week Doctor Who: The End of Time, Parts One and Two reached the number 1 and 2 spots on the Top TV Episodes chart on the iTunes Store in the U.S. All of David Tennant's final specials are available to purchase and download on the iTunes Store.

The BBC will release The Waters of Mars and The End of Time, Parts One and Two on DVD and Blu-ray, Tuesday, February 2. A 5-disc set, Doctor Who: The Specials Collection, which includes The Next Doctor, Planet of the Dead, The Waters of Mars, The End of Time, Parts One and Two and a 16-page booklet with an introduction written by David Tennant, hits stores the same day.

Note to editors:

� Saturday, January 2, was BBC AMERICA's best prime delivery ever in P2+ and A25-54 in Live and Live + Same Day DVR.

� Saturday, January 2, was BBC AMERICA's best total day delivery ever in A25-54 in Live and Live + Same Day DVR.

� The End of Time, Part Two was BBC AMERICA's highest delivery ever in P2+ and A25-54 in Live and Live + Same Day.

� In Live + Same Day, The End of Time, Part Two three airings on Saturday were seen by a total of 1,335,000 viewers and 753,000 A25-54.

� Versus all ad supported cable nets in A25-54 Live + SD, BBC AMERICA ranked #8 in coverage during the premiere of The End of Time, Part Two, #12 in coverage in prime.

� Demons was BBC AMERCA's highest rated premiere ever for a new series in Live and Live + Same Day.

� Among Persons 2+, the Demons ranks as the #2 telecast of all-time on BBC AMERICA in Live and #6 in Live + Same Day.

Source: Nielsen NH1, 1/2/10 Live and Live+ Same Day.

BBC AMERICA brings audiences a new generation of award-winning television featuring news with a uniquely global perspective, provocative dramas, razor-sharp comedies, life-changing makeovers and a whole new world of nonfiction. BBC AMERICA pushes the boundaries to deliver high quality, highly addictive and eminently watchable programming to viewers who demand more. It is available on digital cable and satellite TV in more than 66 million homes.

  [january 2010]  


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