or


[01/11/10 - 09:49 AM]
ABC Beats Its Non-Sports Driven Competition on Sunday by Wide Margins
ABC spins the numbers for Sunday, January 10.

[via press release from ABC]

Quick Take for Sunday January 10, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Beats its Non-Sports Driven Competition on Sunday by Wide Margins, Growing its Audience on the Night Year to Year for the 2nd Straight Week

"America's Funniest Home Videos" Dominates its Non-Sports Competition at 7pm, Leading CBS' "60 Minutes" by 29% and NBC's "Dateline" by 80% in Adults 18-49

The Most-Watched TV Show in the 9 O'clock Hour, ABC's "Housewives" Overshadows its Original CBS and NBC Drama Competition in the Time Slot

Winning the 10pm Hour in Viewers and Adults 18-49, "Brothers & Sisters" Achieves Season-High Numbers Across Each of the Key Men Demographics

Sunday Night (7:00-11:00 p.m.)

Opposite an NFL-fueled Fox, with a huge primetime overrun of the overtime Packers-Cardinals Wild Card Playoff game, ABC (10.5 million and 3.3/8) defeated its nearest non-sport driven competition on Sunday by wide margins, beating CBS by 1.4 million viewers (9.1 million) and NBC by 50% in Adults 18-49 (2.2/5).

� ABC grew its overall Sunday audience year to year for the 2nd straight week (10.5 million vs. 10.3 million on 1/11/09).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite NFL competition on Fox during the 7 o'clock hour, ABC's "America's Funniest Home Videos" stood as the definitive No. 1 non-sport program in Adults 18-49 (1.8/5), beating CBS' "60 Minutes" by 29% (1.4/5) and NBC's "Dateline" by 80% (1.0/3).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Taking second to an NFL-fueled Fox from 8:00-9:00 p.m., ABC's "Extreme Makeover: Home Edition" defeated 3rd-place NBC's "Dateline" by 2.7 million viewers (10.6 million vs. 7.9 million) and by 68% (3.2/8 vs. 1.9/5).

"Desperate Housewives" (9:00-10:00 p.m.)

Overcoming Fox's momentum from earlier in the evening, ABC's "Desperate Housewives" finished as the most-watched TV show in the 9 o'clock hour. "Housewives" (14.0 million and 4.7/11) overshadowed its nearest drama competition in the hour, beating CBS' original "Cold Case" by 3.8 million viewers (10.2 million) and the first hour of NBC's season premiere of "Chuck" by 57% in Adults 18-49 (3.0/7).

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" won in the 10 o'clock hour, beating out its nearest competition by 1.2 million viewers (10.6 million vs. 9.4 million � CBS' "Criminal Minds" replay) and by 21% in Adults 18-49 (3.5/9 vs. 2.9/8 � NBC's season premiere of "Chuck").

� "Brothers & Sisters" posted its 2nd-highest Adult 18-34 rating this season (tie) and hit season highs across the Men demos: M18-34 (tie), M18-49 (tie) and M25-54.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 34% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Program Ratings), 1/10/10.





  [january 2010]  
S
M
T
W
T
F
S
     


· 60 MINUTES (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BROTHERS & SISTERS (ABC)
· CHUCK (NBC)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· DATELINE NBC (NBC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)





most recent ratings | view all posts
[10/08/26 - 03:32 PM]
CBS All-"NCIS" Tuesday Premieres +39% Higher Than Last Year
"NCIS," the series premiere of "NCIS: New York," and "NCIS: Origins" were the night's top three most-watched scripted broadcast programs.

[10/08/26 - 02:26 PM]
ABC News Wins in Late Night and Friday Night
"20/20: Home Alone" ranked as the Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49 on Friday, October 2.

[10/08/26 - 11:25 AM]
"Jimmy Kimmel Live" Leads Late Night with Live Shows from Brooklyn Academy of Music
The series topped late-night for the second week in a row this season, scoring 2.66 million Total Viewers and a 0.27 rating among Adults 18-49.

[10/07/26 - 02:01 PM]
UPtv Is the Fastest Growing Cable Network in 2026
Fueling UPtv's impressive growth are hit series "Hudson & Rex," UP Faith & Family original series "Blue Skies," which just wrapped its impressive cable debut, and acquired fan-favorite series "The Rookie."

[10/07/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 28
"Neagley," "Reacher," "Off Campus," "Sterling Point," and "El Juicio" led all original series worldwide.

[10/07/26 - 10:08 AM]
ESPN Studio Shows Continue Record Run with Strong September Audiences
Across ESPN's studio programming, average September viewership increased 7% year over year, continuing the strong audience trends seen throughout 2026.

[10/06/26 - 03:03 PM]
"College GameDay Built by The Home Depot" Scores Season-High Viewership from Iowa City
Plus: ABC won the Saturday noon and primetime windows in Week 5.

[10/06/26 - 02:50 PM]
FOX NFL Scores 19,149,000 Viewers in Week 4 Singleheader
Coverage was up +7% over last year's comparable delivery.

[10/06/26 - 12:01 PM]
Netflix Top 10: Week of September 28 - "East of Eden" Triumphs to the No. 1 Spot in This Week's Top 10
"Monster: The Lizzie Borden Story" claimed the No. 2 spot on the list with 5.7 million views, with a total of 32.3 million cumulative views in the three weeks since its debut.

[10/06/26 - 10:15 AM]
CBS Media Ventures Claims 8 of the Top 10 Most-Watched First-Run Syndicated Strips This Season
"The Drew Barrymore Show" delivered its highest season premiere ever in total viewers, up 21% versus last season's premiere.

[10/02/26 - 04:16 PM]
USA Sports' Fever-Aces Game 3 Coverage on USA Network and CNBC Averages 2.25 Million Viewers; Second-Best First Round Game on Record
Viewership of Fever-Aces on USA Network and CNBC peaked at 2.7 million viewers in the 11:15 p.m. ET quarter hour.

[10/02/26 - 02:49 PM]
Yankees Sweep of Red Sox on NBC & Peacock Is Most-Watched First Two Games of MLB Wild Card or Division Series Since 2004
The audience for Wednesday's night's Game 2 peaked at 9.2 million viewers on NBC and Peacock from 9:30-9:45 p.m. ET.

[10/01/26 - 02:39 PM]
NHL on ESPN Opens Season with Year-Over-Year Viewership Growth
The Panthers-Hurricanes matchup averaged 859,000 viewers, up 16% from a year ago.

[10/01/26 - 02:18 PM]
Tuesday's Red Sox-Yankees on NBC & Peacock Is Most-Watched Game 1 Among MLB Wild Card or Division Series Since 2006
Coverage averaged 7.3 million viewers on NBC and Peacock.

[10/01/26 - 08:35 AM]
"Live with Kelly and Mark" Kicks Off Season 39 with Best Premiere Week in Three Years
"Live" has now ranked as the No. 1 talk show in syndication for 189 consecutive weeks (more than three years) across all key measures.