[01/26/10 - 01:02 PM]
USA Originals Drive Continued Reign at #1
USA spins the numbers for the week of January 18-24.

[via press release from USA]


Mid-Season Premieres of Hit Originals WHITE COLLAR & BURN NOTICE and Powerhouse WWE MONDAY NIGHT RAW Lead USA To Victory

NEW YORK, NEW YORK � January 26, 2010 � USA was #1 this week in basic cable prime for P25-54 and P18-49 and the top entertainment network for total viewers and households. USA was also the only cable network to deliver more than 1 million P18-49 (1.32 million, +43% over #2 TBS), more than 1 million P25-54 (1.43 million, +47% over #2 A&E), more than 3 million total viewers (3.19 million, +29% over #2 DSNY) and more than 2 million households (2.36 million, +30% over #2 DSNY).

USA continued to outperform The CW, delivering more P18-49 (+21%), P25-54 (+54%) and total viewers (+66%) than the broadcaster thanks to the winter season premieres of the USA hit originals BURN NOTICE and WHITE COLLAR, ratings powerhouse WWE MONDAY NIGHT RAW, episodes of the top acquired series' NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT and hit movies including the network window premiere of �The Bourne Ultimatum,� �50 First Dates� and �I Now Pronounce You Chuck and Larry.�

USA placed half of the week's top ten P25-54 and four of the P18-49 top ten telecasts in cable prime this week. USA was the only network to place more than twice in this top tier for either demo.

� The winter season premiere of BURN NOTICE was the week's top series among P25-54 (2.60 million) and the top scripted series of the week among P18-49 (2.51 million). On Thursday night, it delivered more total viewers (5.35 million) and households (3.81 million) than anything else on cable. The winter season premiere delivered more P18-49 than the premiere of ABC's "The Deep End" on the same night and was #1 in its time slot among M18-49, beating all cable and broadcast.

� Tuesday's mid-season premiere of WHITE COLLAR hit series highs with 2.12 million P18-49 and 983,000 P18-34. It was the top telecast on cable, delivering more P25-54 (2.21 million) and P18-49 than any other network. It was also the top entertainment telecast of the day among total viewers (4.72 million) and households (3.37 million). The last time more P25-54 or households tuned into this time period on USA was in 2003; this was the biggest P18-49 audience to the time period since 2004 and the best total persons audience since 2005. The telecast was the only entertainment offering in cable prime to deliver over 2 million P25-54, 2 million P18-49, 3 million total viewers or 2 million households Tuesday night. It also delivered more households, total viewers, P18-34, P18-49, and P25-54 than anything in ABC's primetime as well as outperforming �The Good Wife� in P18-34.

� This week's episode of WWE MONDAY NIGHT RAW was the most popular show on cable Monday night, taking the top two telecasts among P25-54 (2.50 million), P18-49 (2.60 million) and P18-34 (1.35 million). It was the only show in basic cable prime to deliver over 2.5 million P25-54 or 2.5 million P18-49.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [january 2010]  


most recent ratings | view all posts
[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.