ESPN Delivers Highest-Rated and Most-Watched NFL Pro Bowl in a Decade
Last night's 2010 Pro Bowl telecast on ESPN delivered the highest-rated and most-viewed NFL all-star game in a decade. Based on fast national ratings, the Pro Bowl delivered an 8.2 household coverage rating (7.1 U.S. household rating), 8,123,000 households, and 12,297,000 viewers -- making it the highest-rated and most-watched NFL Pro Bowl since the 1999-00 game on ABC (8.6 household rating, 8.7 million households, 13.2 million viewers).
ESPN's 2010 Pro Bowl -- a 41-34 AFC victory over the NFC All-Stars -- out-delivered NBC's 2009 telecast by 32% among households and 40% among viewers. ESPN's rating was 40% greater among the key male and adult demos, including 72% higher among viewers 18-34.
ESPN's on-site coverage of Super Bowl XLIV in South Florida continues throughout the week with content across 18 ESPN platforms, including more than 80 hours on television and 55 hours on ESPN Radio.