HGTV Starts Year Off with Best January Ratings Ever
KNOXVILLE, Tenn. [For Immediate Release - February 2, 2010] HGTV's January 2010 delivered the highest ever January prime time rating (M-Su 8P-11P) among Households (HHs) with a 1.1 -- a 22% increase over January 2009 for prime time as reported by Nielsen Media Research. Additionally, the network's prime time rating for W18+ reached a 0.9, while the prime time rating among M18+ were the highest ever in the history of the network with a 0.4.
Overall, the network's HH impressions increased by 16% over January 2009, with impressions for key demos P25-54 and W25-54 increasing by 13% and 7%, respectively, over January 2009 levels.
HGTV, America's leader in home and lifestyle programming, is distributed to more than 98 million U.S. households and is one of cable's top-rated networks. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination that attracts an average of 5 million unique visitors per month. Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta, Nashville and San Francisco, HGTV is owned by Scripps Networks Interactive Inc.(NYSE:SNI), the leading developer of lifestyle-oriented content for television and the Internet.