or


[02/02/10 - 12:08 PM]
MTV Kicks Off 2010 with 4 of the Top 10 Original Cable Series Among P12-34 -- Double Any Other Network
MTV spins the numbers for the month of January.

[via press release from MTV]

MTV KICKS OFF 2010 WITH 4 OF THE TOP 10 ORIGINAL CABLE SERIES AMONG P12-34 -- DOUBLE ANY OTHER NETWORK

NETWORK UP 19% YEAR TO YEAR WITH ORIGINAL HIT SERIES AND SPECIALS

MTV announced its own situation today, kicking off 2010 with more hits than any other cable network with four of the top ten original series�more than twice that of any other network. Fueled by solid ratings gains across the board, MTV is up 19% year to year (Jan �09 to Jan �10) among the coveted 12-34 year old demographic.

With a redefined programming vision and diverse array of content, this growth was driven by break out performances from such pop culture prime time hits as "Teen Mom," Jersey Shore," "Randy Jackson Presents: America's Best Dance Crew," "Real World: D.C." and "Taking the Stage." Additionally, the network's afternoon strips and weekend and holiday specials have connected well with viewers, rounding out a robust January.

Source: The Nielsen Company. Live+SD P12-34 coverage rating. Total Day. Q1 2010: 12/28/09-01/31/10. 1Q09:12/29/08-02/01/09. Rank: P12-34 Live+SD 000s, regularly scheduled original series, excluding sports.)

MTV delivers the #1 original cable series on Tuesday ("Teen Mom"), Wednesday ("Real World: D.C.") and Thursday ("Jersey Shore" and "Randy Jackson Presents: America's Best Dance Crew"):

"Teen Mom" Tuesdays:

· "Teen Mom" ranked #1 in its time period versus all cable competition among P12-34 and #1 versus all television competition among F12-34.

· "Teen Mom" averaged a 2.3 P12-34 rating.

"Real World" captures Wednesday nights:

· Real World" ranks #1 in its time period versus all cable competition among P12-34.

· "Real World" averaged a 1.9 (P12-34). Season to date, "Real World: D.C." is +9% above "Real World: Cancun."

Thursdays at the "Jersey Shore":

· "Jersey Shore" ranked #1 in its time period versus all cable competition among P12-34.

· Over the course of the first season, "Jersey Shore" averaged a 2.6 P12-34 rating, and posted strong growth week to week. The finale earning a series high of 4.8 (P12-34) and garnered more than 4.8 million viewers, triple that of its debut.

Kicking off its fifth season, "Randy Jackson Presents: America's Best Dance Crew" was the #1 original cable series on Thursday, January 28. The season premiere, averaging more than 2.4 million viewers, is the series most watched debut yet. Among P12-34 (2.2 rating) the show was up 22% versus last season's premiere. "Taking the Stage" also debuted to a 50% increase versus its first season, as it premiered in its new 11pm time slot on Thursday nights, immediately following "Randy Jackson Presents: America's Best Dance Crew."

MTV's afternoons, weekends and holiday specials see ratings growth:

Beyond MTV's prime time success, the network's original afternoon strips are off to a great 2010. Returning for season 2, Silent Library is up 30% from season one and the ever popular "MTV Teen Cribs" is up 16% from last season. MTV's weekend and holiday specials including: "MTV's Top 20 under 25," "Jersey Shore Spoofed," "Nick Cannon Presents Hatin' on �09," and "Taking the Stage Audition Special," all rounded out the schedule and connected with audiences throughout January.





  [february 2010]  
S
M
T
W
T
F
S
 


· JERSEY SHORE (MTV)
· RANDY JACKSON PRESENTS: AMERICA'S BEST DANCE CREW (MTV)
· REAL WORLD, THE (MTV)
· TAKING THE STAGE (MTV)
· TEEN MOM (MTV)











most recent ratings | view all posts
[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 08:55 AM]
NBC Ranks as the #1 Non-Sports Network Among the Big 4
NBC spins the numbers for Tuesday, October 21.