or


[02/02/10 - 12:08 PM]
MTV Kicks Off 2010 with 4 of the Top 10 Original Cable Series Among P12-34 -- Double Any Other Network
MTV spins the numbers for the month of January.

[via press release from MTV]

MTV KICKS OFF 2010 WITH 4 OF THE TOP 10 ORIGINAL CABLE SERIES AMONG P12-34 -- DOUBLE ANY OTHER NETWORK

NETWORK UP 19% YEAR TO YEAR WITH ORIGINAL HIT SERIES AND SPECIALS

MTV announced its own situation today, kicking off 2010 with more hits than any other cable network with four of the top ten original series�more than twice that of any other network. Fueled by solid ratings gains across the board, MTV is up 19% year to year (Jan �09 to Jan �10) among the coveted 12-34 year old demographic.

With a redefined programming vision and diverse array of content, this growth was driven by break out performances from such pop culture prime time hits as "Teen Mom," Jersey Shore," "Randy Jackson Presents: America's Best Dance Crew," "Real World: D.C." and "Taking the Stage." Additionally, the network's afternoon strips and weekend and holiday specials have connected well with viewers, rounding out a robust January.

Source: The Nielsen Company. Live+SD P12-34 coverage rating. Total Day. Q1 2010: 12/28/09-01/31/10. 1Q09:12/29/08-02/01/09. Rank: P12-34 Live+SD 000s, regularly scheduled original series, excluding sports.)

MTV delivers the #1 original cable series on Tuesday ("Teen Mom"), Wednesday ("Real World: D.C.") and Thursday ("Jersey Shore" and "Randy Jackson Presents: America's Best Dance Crew"):

"Teen Mom" Tuesdays:

· "Teen Mom" ranked #1 in its time period versus all cable competition among P12-34 and #1 versus all television competition among F12-34.

· "Teen Mom" averaged a 2.3 P12-34 rating.

"Real World" captures Wednesday nights:

· Real World" ranks #1 in its time period versus all cable competition among P12-34.

· "Real World" averaged a 1.9 (P12-34). Season to date, "Real World: D.C." is +9% above "Real World: Cancun."

Thursdays at the "Jersey Shore":

· "Jersey Shore" ranked #1 in its time period versus all cable competition among P12-34.

· Over the course of the first season, "Jersey Shore" averaged a 2.6 P12-34 rating, and posted strong growth week to week. The finale earning a series high of 4.8 (P12-34) and garnered more than 4.8 million viewers, triple that of its debut.

Kicking off its fifth season, "Randy Jackson Presents: America's Best Dance Crew" was the #1 original cable series on Thursday, January 28. The season premiere, averaging more than 2.4 million viewers, is the series most watched debut yet. Among P12-34 (2.2 rating) the show was up 22% versus last season's premiere. "Taking the Stage" also debuted to a 50% increase versus its first season, as it premiered in its new 11pm time slot on Thursday nights, immediately following "Randy Jackson Presents: America's Best Dance Crew."

MTV's afternoons, weekends and holiday specials see ratings growth:

Beyond MTV's prime time success, the network's original afternoon strips are off to a great 2010. Returning for season 2, Silent Library is up 30% from season one and the ever popular "MTV Teen Cribs" is up 16% from last season. MTV's weekend and holiday specials including: "MTV's Top 20 under 25," "Jersey Shore Spoofed," "Nick Cannon Presents Hatin' on �09," and "Taking the Stage Audition Special," all rounded out the schedule and connected with audiences throughout January.





  [february 2010]  
S
M
T
W
T
F
S
 


· AMERICA'S BEST DANCE CREW (MTV)
· JERSEY SHORE (MTV)
· REAL WORLD, THE (FACEBOOK)
· TAKING THE STAGE (MTV)
· TEEN MOM (MTV)





most recent ratings | view all posts
[12/06/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Wins Big with "Thursday Night Football"
The Cowboys/Bears showdown delivers for the network in all categories.

[12/05/19 - 08:11 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Reclaim Demo Crown
The network leads the night among adults 18-49 while NBC is the most-watched broadcaster.

[12/04/19 - 08:18 AM]
Tuesday's Broadcast Ratings: "How the Grinch Stole Christmas" Wins Demo Race for NBC
The network's annual telecast leads the evening among adults 18-49.

[12/03/19 - 11:00 AM]
A&E Network's "Biography - Garth Brooks: The Road I'm On" Delivers Largest "Biography" Audience in 15 Years with 1.2 Million Total Viewers
A&E spins the numbers for Monday, December 2.

[12/03/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Tops Demos with Fall Finales
"9-1-1" helps spark the network to the demo crown.

[12/03/19 - 07:31 AM]
NBC Wins the November Sweep in Total Viewers for the First Time in 23 Years, Snaps CBS' 18-Year Winning Streak
NBC further spins the numbers for the November sweeps period.

[12/02/19 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Remain on Top
The network cruises to victory in all categories last night.

[12/01/19 - 09:23 AM]
Saturday's Broadcast Ratings: College Football Puts FOX on Top
The network takes home top honors in total viewers and adults 18-49.

[11/30/19 - 08:55 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Win Demo Race
The network takes home the adults 18-49 honors while CBS remains the most-watched broadcaster.

[11/29/19 - 11:18 AM]
Thursday's Broadcast Ratings: NFL Wins Thanksgiving for NBC
The network's primetime telecast of the Saints at Falcons dominates the night in all categories.

[11/29/19 - 08:03 AM]
Wednesday's Broadcast Ratings: CBS Originals Top Viewers, Demos
A new "Survivor: Island of the Idols" is the evening's most-watched program.

[11/27/19 - 08:12 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
"NCIS" helps push the Eye in front among both categories.

[11/26/19 - 08:13 AM]
Monday's Broadcast Ratings: ABC, FOX & NBC All Share Demo Honors
The Alphabet however is the most-watched network overall last night.

[11/25/19 - 08:16 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with NFL Coverage
"Sunday Night Football" puts the network in front among total viewers and adults 18-49.

[11/24/19 - 09:07 AM]
Saturday's Broadcast Ratings: College Football on ABC Holds Off Competition
The Alphabet edges FOX in both total viewers and adults 18-49 last night.