or


[02/02/10 - 02:29 PM]
USA Delivers More Total Viewers Than Any January in History
USA spins the numbers for the month of January.

[via press release from USA]

USA DELIVERS MORE TOTAL VIEWERS THAN ANY JANUARY IN HISTORY

Mid-Season Premieres of Hit Originals WHITE COLLAR, BURN NOTICE & PSYCH Power USA to opening year victory

NEW YORK, NEW YORK - February 2, 2010 - USA was the #1 network in January 2010, registering double-digit victories with +16% more P25-54 (1.45 million), +13% more P18-49 (1.34 million), +20% more total viewers (3.27 million) +24% more households (2.42 million) than the #2 ESPN. USA was also the top network in January�s P18-34 cable prime delivery, with 6% more P18-34 (598,000) than #2 TBS, and the basic cable network with the largest household coverage rating (2.44, +0.47 over #2 ESPN).

USA delivered more total viewers and households this month than any cable network has ever averaged in a month of January, beating USA�s own records set in 2009.

USA continues to out-perform The CW, delivering more than twice the number of P25-54 (+109%) and total viewers (+140%) as the broadcaster while registering double-digit victories among P18-49 (+77%) and P18-34 (+36%). USA registered victories over Broadcast in 59 primetime (M-Su 8P-11P) hours this month, with new episodes of USA Originals WHITE COLLAR, PSYCH, and BURN NOTICE, WWE MONDAY NIGHT RAW, hit movies, and episodes of the hottest acquired series on cable, NCIS, LAW & ORDER: SPECIAL VICTIMS UNIT, and HOUSE.

� Three of the top five P25-54 series on cable in January were on USA, led by a new season of BURN NOTICE at #1 among both P25-54 (2.52 million) and P18-49 (2.52 million). WHITE COLLAR and PSYCH both found success on new nights this month with Tuesday�s WHITE COLLAR, taking in 2.01 million in P25-54 and 1.93 million in P18-49 while PSYCH�s new Wednesday 10P slot drew 2 million in P25-54 and 1.91 million P18-49.

� The mid-season premiere of WHITE COLLAR hit series highs with 2.12 million in P18-49 and its second best numbers ever, behind the fall finale, in P25-54 (2.21 million). The last time more P25-54 or households tuned into this time period on USA was for the 2003 Westminster Dog Show. This was the biggest P18-49 audience to the time period on USA since 12/14/04 and the best total viewer audience since 2/15/05. More men watched the WHITE COLLAR mid-season premiere than anything else in this timeslot since June 12, 2001.

� BURN NOTICE and PSYCH had impressive P18-34 performances this month as BURN NOTICE brought in its top episode to date for this demo on January 28 and PSYCH had its 2nd best ever for the January 27 mid-season premiere.

� The top acquired series on cable aired on USA in January, led by NCIS at #1 with 1.73 million in P25-54, 1.37 million in P18-49, 4.41 million total viewers, and 3.28 million households. LAW & ORDER: SPECIAL VICTIMS UNIT was the 2nd most popular acquired series this month among P25-54 (1.31 million), P18-49 (1.28 million), total viewers (3.01 million), and households (2.39 million) while HOUSE was #3 in P25-54 (1.11 million).

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [february 2010]  
S
M
T
W
T
F
S
 


· BURN NOTICE (USA)
· HOUSE (FOX)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· PSYCH (USA)
· WHITE COLLAR (USA)
· WWE RAW (USA)





most recent ratings | view all posts
[07/30/16 - 08:59 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
"Dateline NBC" and "Primetime: What Would You Do?" lead the night among adults 18-49.

[07/29/16 - 01:37 PM]
2.5 Million Watch "Hell on Wheels" Drive Its Last Spike
AMC further spins the numbers for Saturday, July 23.

[07/29/16 - 09:07 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Charts
The Eye claims the adults 18-49 and the total viewers crown.

[07/28/16 - 12:57 PM]
Premiere of "Elena of Avalor" on Disney Channel and 24-Hour Disney Junior Channel Is the No. 1 Series Telecast Year to Date Across Kid TV Networks
Disney Channel spins the numbers for the series to date.

[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.