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[02/04/10 - 02:08 PM]
Bravo's "Shear Genius" Makes Waves in Season Three with Its Highest Rated Season Premiere Ever
Bravo spins the numbers for Wednesday, February 3.

[via press release from Bravo]

BRAVO'S "SHEAR GENIUS" MAKES WAVES IN SEASON THREE WITH ITS HIGHEST RATED SEASON PREMIERE EVER

Premiere Scores Double Digit Increases In All Demos Versus Season Two

NEW YORK - February 4, 2010 - Bravo's "Shear Genius" basked in double digit growth and scored its highest rated season premiere ever among total viewers with its third season premiere last night, according to Nielsen Media Research. Wednesday's premiere garnered 655,000 adults 18-49 and 1.097 total viewers, up 17 percent (vs. 558,000) and 23 percent (vs. 892,000) respectively compared to the season two premiere. Versus the prior four week time period, "Shear Genius" was up 59 percent among adults 18-49 and 55 percent among total viewers.

Online, the "Shear Genius" showsite on www.BravoTV.com was up 125 percent in page views and 250 percent in unique visitors versus the season two premiere day.

Source: Nielsen Media Research, Live + Same Day through 2/03/10; Omniture SiteCatalyst. (Season 3: 2/3/10 vs. Season 2: 6/25/08)

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





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· SHEAR GENIUS (BRAVO)





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