or


[02/09/10 - 09:01 AM]
ABC Hits a Monday Season High in Adults 18-49
ABC spins the numbers for Monday, February 8.

[via press release from ABC]

ABC Hits a Monday Season High in Adults 18-49

Some early info ahead of the regular press release for ABC's Monday night.

Monday Night (8-11pm): Growing week to week, ABC hit a Monday season high among Adults 18-49 (3.6/9-tie) and drew its biggest overall audience (11.4 million) on the evening since November with the season finale of DWTS on 11/23/09. The Network won Monday for the 6th straight week among key Women (W18-34/W18-49).

The Bachelor: On the Wings of Love (8-10pm): From 8-10pm, ABC's The Bachelor took second place among Total Viewers to CBS' original comedy block, drawing a larger audience than Fox's original dramas (House/24) for the 2nd week in a row (12.3 million vs. 11.9 million). The ABC unscripted series finished #1 in its 2-hour time period for the 4th consecutive week in Adults 18-34, besting runner-up Fox by 6% (3.8/10 vs. 3.6/10). For its 6th straight telecast, The Bachelor overshadowed time slot and qualified as Monday's #1 TV show with Women 18-34 (5.8/14).

� The Bachelor marked another season-high in Total Viewers and equaled last week's season high among Adults 18-49, marking the show's 5th consecutive week to grow its overall audience.

Castle (10-11pm): ABC's Castle earned second place in the 10 o'clock hour to CBS' original CSI: Miami, beating out NBC's original Jay Leno Monday finale by 5.2 million viewers (9.5 million vs. 4.3 million) and by 108% in Adults 18-49 (2.5/7 vs. 1.2/3).

� On average season to date, Castle is growing its time period year to year for ABC by 1.2 million viewers, over the same nights last year.

� Castle also attracts an advertiser-coveted Upscale audience, with an annual median income of $68,000 for its Adult 18-49 audience (among the highest on broadcast television) and pulling in 22% higher ratings than the norm in homes with $100k+ annual income (index of 122).

� One of TV's biggest gainers in the 10 o'clock hour this season, ABC's Castle is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.8 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+25%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

Quick Take for Monday, February 8, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Hits a Season High on the Night in Adults 18-49 and Is No. 1 on Monday in Key Women for the 6th Week in a Row

"The Bachelor" Tops Fox's Original Dramas from 8-10pm, Marking a Season High with its 5th Straight Week of Growth in Viewers

ABC's "Castle" Tops NBC's "Jay Leno" Monday Finale by 5.2 Million Viewers and by 108% in Adults 18-49

Monday Night (8:00-11:00 p.m.)

Growing week to week, ABC hit a Monday season high among Adults 18-49 (3.6/9-tie) and drew its biggest overall audience (11.4 million) on the evening since November with the season finale of "Dancing with the Stars" on 11/23/09. The Network won Monday for the 6th straight week among key Women: W18-34 (4.7/12) and W18-49(5.1/12).

"The Bachelor: On the Wings of Love" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC's "The Bachelor" took second place among Total Viewers to CBS' original comedy block, drawing a larger audience than Fox's original dramas ("House"/"24") for the 2nd week in a row (12.3 million vs. 11.9 million). The ABC unscripted series finished No. 1 in its 2-hour time period for the 4th consecutive week in Adults 18-34, besting runner-up Fox by 6% (3.8/10 vs. 3.6/10). For its 6th straight telecast, "The Bachelor" overshadowed its time slot and qualified as Monday's No. 1 TV show with Women 18-34 (5.8/14).

� "The Bachelor" marked another season high in Total Viewers and equaled last week's season high among Adults 18-49, tallying the show's 5th consecutive week of growth of its overall audience.

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" earned second place in the 10 o'clock hour to CBS' original "CSI: Miami," beating out NBC's original "Jay Leno" Monday finale by 5.2 million viewers (9.5 million vs. 4.3 million) and by 108% in Adults 18-49 (2.5/7 vs. 1.2/3).

� On average season to date, "Castle" is growing its time period year to year for ABC by 1.2 million viewers over the same nights last year.

� "Castle" attracts an advertiser-coveted Upscale audience, with an annual median income of $68,000 for its Adult 18-49 audience (among the highest on broadcast television) and pulling in 22% higher ratings than the norm in homes with $100k+ annual income (index of 122).

� One of TV's biggest gainers in the 10 o'clock hour this season, ABC's "Castle" is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.8 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+25%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 35% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 2/8/10.





  [february 2010]  
S
M
T
W
T
F
S
 


· 24 (FOX)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· CSI: MIAMI (CBS)
· HOUSE (FOX)
· JAY LENO SHOW, THE (NBC)





most recent ratings | view all posts
[10/21/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Holds Onto Demo Crown
"Blue Bloods" and "Hawaii Five-0" lead said categories for the Eye.

[10/20/17 - 09:42 AM]
Live + 3 Day Ratings: ABC's "Good Doctor" Tops CBS' "NCIS" and NBC's "This Is Us" as the Season's Most-Watched Drama
ABC further spins the numbers for the week of October 9-15.

[10/20/17 - 08:42 AM]
"Will & Grace" Is the #1 Entertainment Show of the Night in 18-49 and Total Viewers
NBC spins the numbers for Thursday, October 19.

[10/20/17 - 08:15 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Keeps CBS on Top
The Eye claims top honors in both total viewers and adults 18-49.

[10/20/17 - 06:50 AM]
"Thursday Night Football" on CBS and NFL Network Scores Another Ratings Increase, Up +5%
CBS spins the numbers for Thursday, October 19.

[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 09:47 AM]
Discovery Channel's "Gold Rush" Finds Ratings Gold with Season 8 Premiere
Discovery further spins the numbers for Friday, October 13.

[10/19/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off the Demo Competition
The network's flagship drama is down week-to-week among adults 18-49.

[10/18/17 - 08:11 AM]
Tuesday's Broadcast Ratings: "This Is Us" Keeps NBC on Top
The Peacock's top drama is up year-to-year among adults 18-49.

[10/17/17 - 01:54 PM]
2017 ALCS on FOX & FS1 Averaging 5,815,000 Viewers, Off to Best Start Since 2013
FOX Sports spins the numbers for its ALCS coverage to date.

[10/17/17 - 12:31 PM]
"Nightline" Wins in Total Viewers for Third Week in a Row This Season
ABC spins the late-night numbers for the week of October 9-13.

[10/17/17 - 11:53 AM]
"The Gifted" Marks Television's Highest-Rated Fall Debut in Monday 9PM Time Period in Live + 7 Day Ratings in Three Years
FOX further spins the numbers for the week of October 2-8.

[10/17/17 - 11:18 AM]
ABC Claims 8 of the Week's Top 20 Entertainment Shows in Adults 18-49
ABC spins the numbers for the week of October 9-15.

[10/17/17 - 11:06 AM]
"The Late Show" Wins Late Night for the Third Straight Week to Start the Season
CBS spins the late-night numbers for the week of October 9-13.

[10/17/17 - 10:49 AM]
CBS Wins in Viewers for the Third Consecutive Week
CBS spins the numbers for the week of October 9-15.