or


[02/09/10 - 09:01 AM]
ABC Hits a Monday Season High in Adults 18-49
ABC spins the numbers for Monday, February 8.

[via press release from ABC]

ABC Hits a Monday Season High in Adults 18-49

Some early info ahead of the regular press release for ABC's Monday night.

Monday Night (8-11pm): Growing week to week, ABC hit a Monday season high among Adults 18-49 (3.6/9-tie) and drew its biggest overall audience (11.4 million) on the evening since November with the season finale of DWTS on 11/23/09. The Network won Monday for the 6th straight week among key Women (W18-34/W18-49).

The Bachelor: On the Wings of Love (8-10pm): From 8-10pm, ABC's The Bachelor took second place among Total Viewers to CBS' original comedy block, drawing a larger audience than Fox's original dramas (House/24) for the 2nd week in a row (12.3 million vs. 11.9 million). The ABC unscripted series finished #1 in its 2-hour time period for the 4th consecutive week in Adults 18-34, besting runner-up Fox by 6% (3.8/10 vs. 3.6/10). For its 6th straight telecast, The Bachelor overshadowed time slot and qualified as Monday's #1 TV show with Women 18-34 (5.8/14).

� The Bachelor marked another season-high in Total Viewers and equaled last week's season high among Adults 18-49, marking the show's 5th consecutive week to grow its overall audience.

Castle (10-11pm): ABC's Castle earned second place in the 10 o'clock hour to CBS' original CSI: Miami, beating out NBC's original Jay Leno Monday finale by 5.2 million viewers (9.5 million vs. 4.3 million) and by 108% in Adults 18-49 (2.5/7 vs. 1.2/3).

� On average season to date, Castle is growing its time period year to year for ABC by 1.2 million viewers, over the same nights last year.

� Castle also attracts an advertiser-coveted Upscale audience, with an annual median income of $68,000 for its Adult 18-49 audience (among the highest on broadcast television) and pulling in 22% higher ratings than the norm in homes with $100k+ annual income (index of 122).

� One of TV's biggest gainers in the 10 o'clock hour this season, ABC's Castle is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.8 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+25%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

Quick Take for Monday, February 8, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Hits a Season High on the Night in Adults 18-49 and Is No. 1 on Monday in Key Women for the 6th Week in a Row

"The Bachelor" Tops Fox's Original Dramas from 8-10pm, Marking a Season High with its 5th Straight Week of Growth in Viewers

ABC's "Castle" Tops NBC's "Jay Leno" Monday Finale by 5.2 Million Viewers and by 108% in Adults 18-49

Monday Night (8:00-11:00 p.m.)

Growing week to week, ABC hit a Monday season high among Adults 18-49 (3.6/9-tie) and drew its biggest overall audience (11.4 million) on the evening since November with the season finale of "Dancing with the Stars" on 11/23/09. The Network won Monday for the 6th straight week among key Women: W18-34 (4.7/12) and W18-49(5.1/12).

"The Bachelor: On the Wings of Love" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC's "The Bachelor" took second place among Total Viewers to CBS' original comedy block, drawing a larger audience than Fox's original dramas ("House"/"24") for the 2nd week in a row (12.3 million vs. 11.9 million). The ABC unscripted series finished No. 1 in its 2-hour time period for the 4th consecutive week in Adults 18-34, besting runner-up Fox by 6% (3.8/10 vs. 3.6/10). For its 6th straight telecast, "The Bachelor" overshadowed its time slot and qualified as Monday's No. 1 TV show with Women 18-34 (5.8/14).

� "The Bachelor" marked another season high in Total Viewers and equaled last week's season high among Adults 18-49, tallying the show's 5th consecutive week of growth of its overall audience.

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" earned second place in the 10 o'clock hour to CBS' original "CSI: Miami," beating out NBC's original "Jay Leno" Monday finale by 5.2 million viewers (9.5 million vs. 4.3 million) and by 108% in Adults 18-49 (2.5/7 vs. 1.2/3).

� On average season to date, "Castle" is growing its time period year to year for ABC by 1.2 million viewers over the same nights last year.

� "Castle" attracts an advertiser-coveted Upscale audience, with an annual median income of $68,000 for its Adult 18-49 audience (among the highest on broadcast television) and pulling in 22% higher ratings than the norm in homes with $100k+ annual income (index of 122).

� One of TV's biggest gainers in the 10 o'clock hour this season, ABC's "Castle" is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.8 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+25%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 35% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 2/8/10.





  [february 2010]  
S
M
T
W
T
F
S
 


· 24 (FOX)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· CSI: MIAMI (CBS)
· HOUSE (FOX)
· JAY LENO SHOW, THE (NBC)





most recent ratings | view all posts
[05/22/17 - 08:39 AM]
Sunday's Broadcast Ratings: ABC Rides "Billboard Music Awards" to Victory
The Alphabet's annual telecast however is down more than 20% from last year among adults 18-49.

[05/21/17 - 10:40 AM]
Saturday's Broadcast Ratings: NHL Playoffs Keep NBC on Top
Coverage of the Predators at the Ducks leads the night among adults 18-49.

[05/21/17 - 10:32 AM]
"Saturday Night Live" Delivers Its Most-Watched Season Finale in Six Years
NBC spins the numbers for Saturday, May 20.

[05/20/17 - 08:36 AM]
Friday's Broadcast Ratings: "Dateline NBC" Tops Viewers, Demos
The Peacock likewise wins the evening in both categories.

[05/19/17 - 03:51 PM]
"The Daily Show with Trevor Noah" Has Most-Watched Week Ever
Comedy Central spins the numbers for the week of May 15-18.

[05/19/17 - 08:21 AM]
Thursday's Broadcast Ratings: "Grey's," "Scandal" Finales Put ABC on Top
The Alphabet wins the evening in both total viewers and adults 18-49.

[05/18/17 - 08:24 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Keep Demo Crown
The drama remains the night's most-watched program among adults 18-49.

[05/17/17 - 08:34 AM]
Tuesday's Broadcast Ratings: "NCIS" Finales Put CBS on Top
The Eye wins the night in both total viewers and adults 18-49.

[05/16/17 - 01:42 PM]
NBA Western Conference Finals Game 1 on ABC Delivers Total Live Audience of 8.3 Million Viewers
ESPN spins the numbers for Sunday, May 14.

[05/16/17 - 08:30 AM]
The Debut Week of "Live with Kelly and Ryan" Builds to New 9-Week Highs
Disney/ABC Domestic Television spins the numbers for the week of May 1-5.

[05/16/17 - 08:26 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Continue Demo Reign
The Peacock's reality franchise once again wins the night among adults 18-49.

[05/15/17 - 01:26 PM]
TV One's "The Manns" Garners Consecutive Weeks of Growth Among Total Viewers
TV One further spins the numbers for the series to date.

[05/15/17 - 08:31 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demos
The Peacock wins the night with a modest 1.0 average adults 18-49 rating in primetime.

[05/15/17 - 06:34 AM]
"Brockmire" Is a Grand Slam for IFC
IFC further spins the numbers for the series to date.

[05/14/17 - 10:36 AM]
Saturday's Broadcast Ratings: NHL Playoffs Puts NBC on Top
The Peacock wins the evening among total viewers and adults 18-49.