or


[02/09/10 - 09:01 AM]
ABC Hits a Monday Season High in Adults 18-49
ABC spins the numbers for Monday, February 8.

[via press release from ABC]

ABC Hits a Monday Season High in Adults 18-49

Some early info ahead of the regular press release for ABC's Monday night.

Monday Night (8-11pm): Growing week to week, ABC hit a Monday season high among Adults 18-49 (3.6/9-tie) and drew its biggest overall audience (11.4 million) on the evening since November with the season finale of DWTS on 11/23/09. The Network won Monday for the 6th straight week among key Women (W18-34/W18-49).

The Bachelor: On the Wings of Love (8-10pm): From 8-10pm, ABC's The Bachelor took second place among Total Viewers to CBS' original comedy block, drawing a larger audience than Fox's original dramas (House/24) for the 2nd week in a row (12.3 million vs. 11.9 million). The ABC unscripted series finished #1 in its 2-hour time period for the 4th consecutive week in Adults 18-34, besting runner-up Fox by 6% (3.8/10 vs. 3.6/10). For its 6th straight telecast, The Bachelor overshadowed time slot and qualified as Monday's #1 TV show with Women 18-34 (5.8/14).

� The Bachelor marked another season-high in Total Viewers and equaled last week's season high among Adults 18-49, marking the show's 5th consecutive week to grow its overall audience.

Castle (10-11pm): ABC's Castle earned second place in the 10 o'clock hour to CBS' original CSI: Miami, beating out NBC's original Jay Leno Monday finale by 5.2 million viewers (9.5 million vs. 4.3 million) and by 108% in Adults 18-49 (2.5/7 vs. 1.2/3).

� On average season to date, Castle is growing its time period year to year for ABC by 1.2 million viewers, over the same nights last year.

� Castle also attracts an advertiser-coveted Upscale audience, with an annual median income of $68,000 for its Adult 18-49 audience (among the highest on broadcast television) and pulling in 22% higher ratings than the norm in homes with $100k+ annual income (index of 122).

� One of TV's biggest gainers in the 10 o'clock hour this season, ABC's Castle is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.8 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+25%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

Quick Take for Monday, February 8, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Hits a Season High on the Night in Adults 18-49 and Is No. 1 on Monday in Key Women for the 6th Week in a Row

"The Bachelor" Tops Fox's Original Dramas from 8-10pm, Marking a Season High with its 5th Straight Week of Growth in Viewers

ABC's "Castle" Tops NBC's "Jay Leno" Monday Finale by 5.2 Million Viewers and by 108% in Adults 18-49

Monday Night (8:00-11:00 p.m.)

Growing week to week, ABC hit a Monday season high among Adults 18-49 (3.6/9-tie) and drew its biggest overall audience (11.4 million) on the evening since November with the season finale of "Dancing with the Stars" on 11/23/09. The Network won Monday for the 6th straight week among key Women: W18-34 (4.7/12) and W18-49(5.1/12).

"The Bachelor: On the Wings of Love" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC's "The Bachelor" took second place among Total Viewers to CBS' original comedy block, drawing a larger audience than Fox's original dramas ("House"/"24") for the 2nd week in a row (12.3 million vs. 11.9 million). The ABC unscripted series finished No. 1 in its 2-hour time period for the 4th consecutive week in Adults 18-34, besting runner-up Fox by 6% (3.8/10 vs. 3.6/10). For its 6th straight telecast, "The Bachelor" overshadowed its time slot and qualified as Monday's No. 1 TV show with Women 18-34 (5.8/14).

� "The Bachelor" marked another season high in Total Viewers and equaled last week's season high among Adults 18-49, tallying the show's 5th consecutive week of growth of its overall audience.

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" earned second place in the 10 o'clock hour to CBS' original "CSI: Miami," beating out NBC's original "Jay Leno" Monday finale by 5.2 million viewers (9.5 million vs. 4.3 million) and by 108% in Adults 18-49 (2.5/7 vs. 1.2/3).

� On average season to date, "Castle" is growing its time period year to year for ABC by 1.2 million viewers over the same nights last year.

� "Castle" attracts an advertiser-coveted Upscale audience, with an annual median income of $68,000 for its Adult 18-49 audience (among the highest on broadcast television) and pulling in 22% higher ratings than the norm in homes with $100k+ annual income (index of 122).

� One of TV's biggest gainers in the 10 o'clock hour this season, ABC's "Castle" is generating substantial increases over its first-reported numbers through DVR playback, picking up an average 1.8 million viewers and an additional 6-tenths of an Adult 18-49 rating point (+25%) from the initially reported Live + Same Day Numbers to the Live + 7 Day DVR finals.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 35% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 2/8/10.





  [february 2010]  
S
M
T
W
T
F
S
 


· 24 (FOX)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· CSI: MIAMI (CBS)
· HOUSE (FOX)
· JAY LENO SHOW, THE (NBC)





most recent ratings | view all posts
[04/09/21 - 10:05 AM]
Thursday's Broadcast Ratings: ABC, NBC Lead Competitive Night
"Grey's Anatomy" and "Law & Order: Special Victims Unit" both top the evening among adults 18-49.

[04/08/21 - 10:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Leads Demo Race for FOX
The show's latest installment leads the night in adults 18-49 while NBC's dramas are the most-watched programs overall.

[04/07/21 - 10:03 AM]
Tuesday's Broadcast Ratings: "NCIS" Puts CBS on Top in Viewers, Demos
The Eye pulls in front among total viewers and adults 18-49.

[04/06/21 - 10:01 AM]
Monday's Broadcast Ratings: CBS Wraps NCAA Coverage on Top
The Eye's Men's Basketball National Championship Game easily wins the evening in all categories.

[04/05/21 - 10:07 AM]
Sunday's Broadcast Ratings: "American Idol" Puts ABC on Top in Demos
The reality competition leads the night among adults 18-49 while "60 Minutes" on CBS is the most-watched program overall.

[04/05/21 - 08:52 AM]
Vice TV Is America's Fastest Growing Entertainment Cable Network
The network is reporting 10% growth in adults 18-49 and 20% growth in adults 25-54.

[04/04/21 - 10:21 AM]
Saturday's Broadcast Ratings: NCAA's Final Four Puts CBS on Top
The Eye dominates the evening in both total viewers and adults 18-49.

[04/03/21 - 10:08 AM]
Friday's Broadcast Ratings: CBS Tops Viewers; Shares Demo Crown with ABC, FOX
The Eye's "Blue Bloods" leads the night in both categories.

[04/02/21 - 10:00 AM]
Thursday's Broadcast Ratings: NBC Gets Boost from "Law & Order" Crossover Event
"Law & Order: Special Victims Unit" leads the night in total viewers and adults 18-49 with "Law & Order: Organized Crime" a close second.

[04/01/21 - 10:09 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers; Shares Demo Crown with FOX
"The Masked Singer" leads the night among adults 18-49 while "Chicago Fire" is the most-watched program overall.

[03/31/21 - 10:08 AM]
Tuesday's Broadcast Ratings: "Pooch Perfect" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network overall.

[03/30/21 - 10:05 AM]
Monday's Broadcast Ratings: NCAA's Elite Eight Puts CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[03/29/21 - 10:04 AM]
Sunday's Broadcast Ratings: CBS Holds Off Competition with NCAA Overrun
The Eye wins the evening in both total viewers and adults 18-49.

[03/28/21 - 10:24 AM]
Saturday's Broadcast Ratings: CBS, "48 Hours" Top Modest Evening
The Eye's newsmagazine leads the night in both total viewers and adults 18-49.

[03/27/21 - 10:11 AM]
Friday's Broadcast Ratings: CBS Tops Viewers on Low Key Night
In addition, ABC and FOX lead the evening among adults 18-49.